Method and System for Providing Location Targeted Advertisements

• US 20130091016A1
• Filed: 10/11/2011
• Published: 04/11/2013
• Est. Priority Date: 10/11/2011
• Status: Abandoned Application

• Current Assignee: HERE Global B.V. (HERE Holding Corporation)
• Original Assignee: HERE Global B.V. (HERE Holding Corporation)
• Inventors: Shutter, Jon
• Application Number:
  US13/270,391
• Publication Number:
  US 20130091016A1
• Time in Patent Office: Days
• US Class Current: 705/14.58
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A system for providing an advertisement is disclosed. The system comprises a processor and an advertisement database. The advertisement database includes data representing at least one predefined restricted advertising area including a location of a predefined restricted advertising area. An advertising program executed on the processor is configured to obtain a position of a mobile device, determine whether the position of the mobile device is located within the predefined restricted advertising area, and block providing an advertisement message to the mobile device that is located within the restricted advertising area.

Claims

1. A system for providing an advertisement comprising:

a processor,

an advertisement database stored on a computer readable medium associated with the processor, wherein the advertisement database includes data representing at least one predefined restricted advertising area including a location of a predefined restricted advertising area, and

an advertising program executed on the processor, wherein the advertising program configured to obtain a position of a mobile device, determine whether the position of the mobile device is located within the predefined restricted advertising area, and block providing an advertisement message to the mobile device that is located within the restricted advertising area.

2. The system of claim 1 wherein the predefined restricted advertising area corresponds to a portion of the geographic region in which viewing the advertisement message on a display of the mobile device poses a safety hazard to a user of the mobile device.

3. The system of claim 1 wherein the predefined restricted advertising area corresponds to a portion of the geographic region in which viewing advertisement message on a display of the mobile device poses an inappropriate distraction to a user of the mobile device.

4. The system of claim 1 wherein the advertising program provides the advertisement message on a display of the mobile device when the mobile device is no longer located within the restricted advertising area.

5. A computer implemented method of providing advertisements to mobile devices, the method comprising:

obtaining a position of a mobile device;

determining whether the position of the mobile device is located within a predefined restricted advertising area;

for the mobile device that is located within the restricted advertising area, obtaining data representing a condition for restricting advertisements to the predefined restricted advertising area from a database stored on a computer readable medium; and

providing an advertisement message to the mobile device according to the condition.

6. The method of claim 5 wherein the condition for restricting advertisements to the predefined restricted advertising area is time based.

7. The method of claim 5 wherein the condition for restricting advertisements to the predefined restricted advertising area is based on demographic information of the user of the mobile device.

8. The method of claim 5 wherein the condition for restricting advertisements to the predefined restricted advertising area is forbidding all advertisement messages.

9. The method of claim 5 wherein the condition for restricting advertisements to the predefined restricted advertising area is based on a type of point of interest associated with the advertisement message.

10. The method of claim 5 wherein the condition for restricting advertisements to the predefined restricted advertising area is based on a content included in the advertisement message.

11. The method of claim 5 wherein the predefined restricted advertising area corresponds to a portion of the geographic region in which viewing advertisement message on a display of the mobile device poses a hazard to the user of the mobile device.

12. The method of claim 5 wherein the predefined restricted advertising area corresponds to a portion of the geographic region in which viewing advertisement message on a display of the mobile device poses an inappropriate distraction to the user of the mobile device.

13. A system for providing an advertisement comprising:

a processor,

an advertisement database stored on a computer readable medium associated with the processor, wherein the advertisement database includes data representing at least one predefined restricted advertising area including a location of a predefined restricted advertising area and a condition for restricting advertisements to the predefined restricted advertising area, and

an advertising program executed on the processor, wherein the advertising program configured to obtain a position of a mobile device, determine whether the position of the mobile device is located within a predefined restricted advertising area, for the mobile device that is located within the restricted advertising area, obtain data representing the condition for restricting advertisements to the predefined restricted advertising area, and provide an advertisement message to the mobile device according to the condition.

14. The system of claim 13 wherein the condition for restricting advertisements to the predefined restricted advertising area is time based.

15. The system of claim 13 wherein the condition for restricting advertisements to the predefined restricted advertising area is based on demographic information of the user of the mobile device.

16. The system of claim 13 wherein the condition for restricting advertisements to the predefined restricted advertising area is forbidding all advertisement messages.

17. The system of claim 13 wherein the condition for restricting advertisements to the predefined restricted advertising area is based on a type of point of interest associated with the advertisement message.

18. The system of claim 13 wherein the condition for restricting advertisements to the predefined restricted advertising area is based on a content included in the advertisement message.

19. The system of claim 13 wherein the predefined restricted advertising area corresponds to a portion of the geographic region in which viewing advertisement message on a display of the mobile device poses a hazard to the user of the mobile device.

20. The system of claim 13 wherein the predefined restricted advertising area corresponds to a portion of the geographic region in which viewing advertisement message on a display of the mobile device poses an inappropriate distraction to the user of the mobile device.