DETERMINATION OF MOBILE USER PROFILE AND PREFERENCES FROM MOVEMENT PATTERNS
First Claim
1. A method, comprising:
- obtaining a reported location of a mobile station;
associating the mobile station with assigned values of the location; and
establishing a location profile based on at least one user value associated with the mobile station.
1 Assignment
0 Petitions
Accused Products
Abstract
Content can be provided to mobile computing devices based on device location and demographic values associated with the mobile device and the location. A demographic or other user profile is stored, and, upon report of a user location in a covered venue, the user profile is queried and suitable content selected for delivery. The user demographic profile can include indications of one or more of user age, user gender, user educational background, user marital status, user income level, user ethnicity, user postal code and user price sensitivity. User profiles can be obtained based on user movement in a venue using demographic values associated with venue locations, and venue location profiles can be established based on user movement in a venue and the associated user demographic profiles.
-
Citations
31 Claims
-
1. A method, comprising:
-
obtaining a reported location of a mobile station; associating the mobile station with assigned values of the location; and establishing a location profile based on at least one user value associated with the mobile station. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
-
-
11. A system for establishing location profiles, comprising:
-
a processor configured to obtain a reported location of a mobile station and establish a location profile based on at least one user value associated with report; and a memory device configured to receive and store the established location profile. - View Dependent Claims (12, 13, 14, 15)
-
-
16. A method, comprising:
-
receiving a reported location of a mobile station identifying a location to which values have been assigned that is associated with the reported mobile station location; and selecting content for the mobile station based on a user profile associated with the mobile station and the identified location. - View Dependent Claims (17, 18, 19, 20, 21)
-
-
22. A mobile station, comprising:
-
a location system configured to communicate at least one of a mobile station identifier or information associated with mobile station location; a transceiver configured to receive user and location targeted content responsive to the communication identifier or information; and a processor configured to present location targeted content to a user. - View Dependent Claims (23, 24, 25)
-
-
26. A method, comprising:
-
detecting a mobile station at a plurality of locations associated with location profiles; and based on the location profiles associated with the plurality of locations, establishing a user profile. - View Dependent Claims (27, 28, 29, 30)
-
-
31. A system configured to establish user profiles, comprising:
-
a server configured to identify location profiles associated with mobile station locations and assign at least one value to a user profile based on the location profiles; and a memory device configured to store at least one user profile.
-
Specification