USING CLOUD COMPUTING FOR GENERATING PERSONALIZED DYNAMIC AND BROADCAST QUALITY VIDEOS

• US 20130091243A1
• Filed: 02/07/2012
• Published: 04/11/2013
• Est. Priority Date: 10/10/2011
• Status: Active Grant

• Current Assignee: Aki Technologies, Inc. (Inmar Investment Holdings LLC)
• Original Assignee: EyeView, Inc. (Inmar Investment Holdings LLC)
• Inventors: HARNEVO, Oren, BARNEA, Gal
• Granted Patent: US 8,832,226 B2
• Time in Patent Office: Days
• US Class Current: 709/217
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: H04L 47/70 Admission control; Resource allocation
• CPC Class Codes: H04N 21/00 Selective content distribution, e.g. interactive television or video on demand [VOD] real-time bi-directional transmission of motion video data H04N7/14 ; broadcast or conference over packet switching networks H04L12/18
• CPC Class Codes: H04N 21/23412 for generating or manipulating the scene composition of objects, e.g. MPEG-4 objects
• CPC Class Codes: H04N 21/25841 involving the geographical location of the client retrieval from the Internet by querying based on geographical locations G06F16/9537; arrangements for identifying locations of receiving stations in broadcast systems H04H60/51; location of the user terminal in data switching networks H04L67/52; services making use of the location of users or terminals in wireless networks H04W4/02; locating users or terminals in wireless networks H04W64/00
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/2665 Gathering content from different sources, e.g. Internet and satellite
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/6125 involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8543 using a description language, e.g. Multimedia and Hypermedia information coding Expert Group [MHEG], eXtensible Markup Language [XML] information retrieval of semistructured data, the underlying structure being taken into account, e.g. mark-up language structure data G06F16/80

Abstract

Embodiments of the present invention relate to a method of obtaining parameters of a digital video to be provided to users of a network. The method includes modifying one or more of the obtained parameters, such that the modification is based on information relating to segments of the users of the network. In addition, the method includes creating a plurality of versions of the digital video. Each one of the plurality of versions comprises a broadcast quality digital video adapted to appeal to at least one of the segments of the users of the network. Further, the method includes monitoring the computing cloud to obtain an assessment of rendering resources available to the computing cloud in rendering the plurality of digital videos, and coordinating allocations of the rendering resources in rendering the plurality of digital videos based on the real time assessment.

Claims

1. A method, comprising:

obtaining, by one and/or more feed generators of a computing cloud, parameters of a digital video, wherein the video is adapted to be provided to users over a network;

modifying, by one and/or more software generators of the computing cloud, one or more of the obtained parameters, wherein the modification is based on information relating to segments of the users of the network;

creating, by one and/or more rendering engines of the computing cloud, based on the modification, a plurality of versions of the digital video, wherein each one of the plurality of versions comprises a broadcast quality digital video adapted to appeal to at least one of the segments of the users of the network;

monitoring through one or more processing devices, operations of the computing cloud to obtain a real time assessment of rendering resources available to the computing cloud in rendering the plurality of broadcast digital videos; and

coordinating allocations of the rendering resources in rendering the plurality of digital videos based on the real time assessment.

2. The method according to claim 1, wherein modifying comprises partial rendering the video to obtain the plurality of versions of the broadcast quality digital videos.

3. The method according to claim 1, comprising encoding by one or more encoders of the computing cloud each one of the plurality of versions of the digital videos.

4. The method according to claim 1, comprising creating by one and/or more software generators of the computing cloud a video template incorporating the obtained parameters, and modifying by the one and/or more rendering engines of the computing cloud the template to create the plurality of versions of the digital video.

5. The method according to claim 1, wherein digital video comprises a commercial video appearing over the World Wide Web on all screens.

6. The method according to claim 1, wherein the parameters comprise, text data, visual data, image data, audible data, voice data, animation data, look and feel data or any combination thereof.

7. The method according to claim 1, wherein the information comprises at least one of location data, language data, weather data, marketing data, financial data, demographics data, social information data, consumer data, local data, and/or any combination thereof.

8. The method according to claim 1, comprising encoding each one of the plurality of versions of the digital videos.

9. The method according to claim 1, wherein segments of the users comprise gender groups, demographic groups, age groups, employment groups, cultural groups, academic groups, sport groups, hobby groups, social groups and/or any combination thereof.

10. A system for generating digital videos, comprising:

a computing cloud comprising;

a feed generator adapted to obtain parameters of a digital video, wherein the video is adapted to be provided to users of a network;

at least one rendering processor coupled to the feed generator, wherein the at least one rendering processor is adapted to modify one or more of the obtained parameters, wherein the modification is based on information relating to segments of the users of the network, and wherein the at least one processor is adapted to render, based on the modification, a plurality of versions of the digital video, wherein each one of the plurality of versions comprises a broadcast quality digital video adapted to appeal to at least one of the segments of the users of the network;

at least one monitoring server adapted to monitor operations of the computing cloud to obtain a real time assessment of rendering resources available to the computing cloud in rendering the plurality of digital videos; and

at least one coordinating processor coupled to the at least one monitoring processor adapted for coordinating allocations of the rendering resources in rendering the plurality of digital videos based on the real time assessment.

11. The system according to claim 10, wherein modifying comprises partial rendering the video to obtain the plurality of versions of the broadcast quality digital videos.

12. The system according to claim 10, comprising at least one encoding processor included within the computing cloud, wherein the at least one encoding processor is coupled to the at least one coordinating processor, and wherein the at least one encoding processor is adapted encoding by one or more encoders of the computing cloud each one of the plurality of versions of the broadcast quality digital videos.

13. The system according to claim 10, wherein the at least one rendering processor is adapted to create a video template incorporating the obtained parameters, and wherein the at least one rendering processors is adapted to modify the template to create the plurality of versions of the digital video.

14. The system according to claim 10, wherein digital video comprises a commercial video appearing over an Internet webpage.

15. The system according to claim 10, wherein the parameters comprise, text data, visual data, image data, audible data, voice data, animation data, touch and feel data or any combination thereof.

16. The system according to claim 10, wherein the information comprises at least one of location data, language data, weather data, marketing data, financial data, demographics data, social information data, consumer data, local data, and/or any combination thereof.

17. The system according to claim 10, wherein segments of the users comprise gender groups, demographic groups, age groups, employment groups, cultural groups, academic groups, sport groups, hobby groups, social groups and/or any combination thereof.

18. A computer program product comprising:

a computer readable storage medium having computer readable program embodied therewith and adapted to be executed by a computing cloud, the computer readable program comprising;

computer readable program configured to obtain parameters of a digital video, wherein the video is adapted to be provided to users of a network;

computer readable medium configured to modify the obtained parameters, wherein the modification is based on information relating to segments of the users of the network; and

computer readable medium configured to create a plurality of versions of the digital video, wherein each one of the plurality of versions comprises a broadcast quality digital video adapted to appeal to at least one of the segments of the users of the network;

computer readable medium configured for monitoring through a processing device operations of the computing cloud to obtain a real time assessment of rendering resources available to the computing cloud in rendering the plurality of broadcast quality digital videos; and

computer readable medium configured for coordinating allocations of the rendering resources in rendering the plurality of digital videos based on the real time assessment.

19. The product according to claim 18, wherein modifying comprises partial rendering the video to obtain the plurality of versions of the broadcast quality digital videos.

20. The computer program product according to claim 18, comprising computer readable program configured to create a video template incorporating the obtained parameters, and a computer readable program adapted to modify by the one and/or more rendering engines the template to create the plurality of versions of the digital video.

21. The computer program product according to claim 18, wherein digital video comprises a commercial video appearing over an Internet webpage.

22. The computer program product according to claim 18, wherein the parameters comprise, text data, visual data, image data, audible data, voice data, animation data, look and feel data, or any combination thereof.

23. The computer program product according to claim 18, wherein the provided information comprises at least one of location data, language data, weather data, marketing data, financial data, demographics data, social information data, consumer data, local data, and/or any combination thereof.

24. The computer program product according to claim 18, a computer readable program configured to encode each one of the plurality of versions of the digital videos.

25. The computer program product according to claim 18, wherein segments of the users comprise gender groups, demographic groups, age groups, employment groups, cultural groups, academic groups, sport groups, hobby groups, social groups and/or any combination thereof.