METHOD AND SYSTEM FOR DYNAMIC ASSEMBLY OF MULTIMEDIA PRESENTATION THREADS
First Claim
Patent Images
1. A system, comprising:
- an input device;
a content database;
a presentation thread generator; and
an output device;
wherein the presentation thread generator is configured to create a presentation thread, the presentation thread including a sequence of ordered nodes, each including at least one presentation snippet assembled using content elements selected from the content database, the selection and the assembly based at least in part on inputs received using the input device during traversal of the presentation thread and application of at least one rule; and
wherein the created presentation thread is outputted by the output device.
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Abstract
The present invention involves a technique for the customization and display of multimedia content. Customization is via a dynamic thread generator that receives data from multiple inputs including, but not limited to, user surveys, demographic databases, analytics of past customer behavior and preferences stored in a customer relationship management system, analytics of customer interaction with the media in the tool, and/or interaction of the user with sensors /measurement devices. The dynamic thread generator produces a plurality of thread nodes which can be traversed in a particular order, forming a presentation thread, customized to a specific user.
52 Citations
20 Claims
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1. A system, comprising:
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an input device; a content database; a presentation thread generator; and an output device; wherein the presentation thread generator is configured to create a presentation thread, the presentation thread including a sequence of ordered nodes, each including at least one presentation snippet assembled using content elements selected from the content database, the selection and the assembly based at least in part on inputs received using the input device during traversal of the presentation thread and application of at least one rule; and wherein the created presentation thread is outputted by the output device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A system, comprising:
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a plurality of client computing devices, each of the client computing devices communicatively coupled via a network to a server; and the server configured to generate a plurality of presentation threads for each of the client computing devices, wherein each such presentation thread includes a sequence of ordered nodes, each node including at least one presentation snippet assembled using content element selected from a content database, the selection and the assembly based at least in part on inputs received from a respective input device during traversal of the presentation thread and application of at least one rule. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification