SEMANTIC SELECTION AND PURPOSE FACILITATION

• US 20130091463A1
• Filed: 10/05/2012
• Published: 04/11/2013
• Est. Priority Date: 10/05/2011
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Paul Nordstrom
• Inventors: WHITELAW, Casey Stuart, NORDSTROM, Paul
• Granted Patent: US 9,305,108 B2
• Time in Patent Office: Days
• US Class Current: 715/810
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: G06F 3/0482 Interaction with lists of selectable items, e.g. menus
• CPC Class Codes: G06F 3/04842 Selection of displayed objects or displayed text elements G06F3/0482 takes precedence
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

Computer-implemented methods for proposing actions to a user to select based on the user'"'"'s predicted purpose for selecting content are provided. In one aspect, a method includes receiving an identifier of a referent entity associated with user-selectable content, identifying, based on a prediction of a purpose in selecting the content, at least one action to be executed that is associated with the entity, and providing, for display, at least one identifier of the at least one action to the device for selection by a user. Systems, graphical user interfaces, and machine-readable media are also provided.

Claims

1. A computer-implemented method for proposing actions to a user to select based on the user'"'"'s predicted purpose for selecting content, the method comprising:

receiving an identifier of a referent entity from a device, the referent entity selected from a list of suggested entities identified from user-selectable content displayed on the device;

identifying at least one action to be executed that is associated with the referent entity based on a context in which the referent entity is selected by a user from the list of suggested entities; and

providing, for display, at least one identifier of the at least one action to the device for selection by the user.

2. The computer implemented method of claim 1, wherein the context comprises at least one of a current location of the device, a past location of the device, the type of the device, a previous action associated with the referent entity taken by the user or another user, a search query, information on another user associated with the user, the file from which the user-selectable content was selected, and the remaining content from which the user-selectable content was selected.

3. The computer implemented method of claim 1, wherein the at least one action is selected from a list of actions associated with the referent entity.

4. The computer-implemented method of claim 3, wherein the at least one action is manually added by another user to the list of actions associated with the referent entity.

5. The computer-implemented method of claim 1, wherein, when the referent entity is a product, the at least one action comprises providing a review of the product, identifying a seller of the product, providing a price for the product, or providing an offer associated with the product.

6. The computer-implemented method of claim 3, wherein, when the product is software, the at least one action further comprises providing a location for downloading the software, or installing the software.

7. The computer-implemented method of claim 1, wherein, when the referent entity is a service, the at least one action comprises providing a review of the service, identifying an availability of the service, identifying a location where the service is being provided, or providing an option to purchase the service.

8. The computer-implemented method of claim 1, wherein, when the referent entity is a location, the at least one action comprises providing a review of the location, identifying an address of the location, providing directions to the location, providing information on availability of the location, providing information on parking associated with the location, or providing an offer associated with the location.

9. The computer-implemented method of claim 1, wherein, when the referent entity is a person, the at least one action comprises providing contact information for the person, a description of the person, an image of the person, or information on a relationship with the person.

10. A system for proposing actions to a user to select based on the user'"'"'s predicted purpose for selecting content, the system comprising:

a memory comprising user-selectable content; and

a processor configured to;

receive an identifier of a referent entity from a device, the referent entity selected from a list of suggested entities identified from user-selectable content displayed on the device;

identify at least one action to be executed that is associated with the referent entity based on a context in which the referent entity is selected by a user from the list of suggested entities; and

provide, for display, at least one identifier of the at least one action to the device for selection by the user,

wherein the at least one action is selected from a list of actions associated with the referent entity.

11. The system of claim 10, wherein the context comprises at least one action based on at least one of a current location of the device, a past location of the device, the type of the device, a previous action associated with the referent entity taken by the user or another user, a search query, information on another user associated with the user, the file from which the user-selectable content was selected, and the remaining content from which the user-selectable content was selected.

12. The system of claim 10, wherein, when the referent entity is a product, the at least one action comprises providing a review of the product, identifying a seller of the product, providing a price for the product, or providing an offer associated with the product.

13. The system of claim 12, wherein, when the product is software, the at least one action further comprises providing a location for downloading the software, or installing the software.

14. The system of claim 10, wherein, when the referent entity is a service, the at least one action comprises providing a review of the service, identifying an availability of the service, identifying a location where the service is being provided, or providing an option to purchase the service.

15. The system of claim 10, wherein, when the referent entity is a location, the at least one action comprises providing a review of the location, identifying an address of the location, providing directions to the location, providing information on availability of the location, providing information on parking associated with the location, or providing an offer associated with the location.

16. The system of claim 10, wherein, when the referent entity is a person, the at least one action comprises providing contact information for the person, a description of the person, an image of the person, or information on a relationship with the person.

17. The system of claim 10, wherein the at least one action is manually added by another user to the list of actions associated with the referent entity.

18. A graphical user interface for proposing actions to a user to select based on the user'"'"'s predicted purpose for selecting content, the graphical user interface comprising:

a content selection interface configured to receive, from a device, an identifier of a referent entity selected from a list of suggested entities identified from user-selectable content displayed on the device; and

an action selection interface configured to identify at least one action to be executed that is associated with the referent entity based on a context in which the referent entity is selected by a user from the list of suggested entities, and provide, for display, at least one identifier of the at least one action to the device for selection by the user.

19. The graphical user interface of claim 18, wherein the context comprises at least one action based on at least one of a current location of the device, a past location of the device, the type of the device, a previous action associated with the referent entity taken by the user or another user, a search query, information on another user associated with the user, the file from which the user-selectable content was selected, and the remaining content from which the user-selectable content was selected.

20. A machine-readable storage medium comprising machine-readable instructions for causing a processor to execute a method for proposing actions to a user to select based on the user'"'"'s predicted purpose for selecting content, the method comprising:

receiving an identifier of a referent entity from a device, the referent entity selected by a user from a list of suggested entities identified from user-selectable content displayed on the device;

identifying at least one action, from a list of actions associated with the referent entity, to be executed based on at least one of a current location of the device, a past location of the device, the type of the device, a previous action associated with the referent entity taken by the user or another user, a search query, information on another user associated with the user, the file from which the user-selectable content was selected, and the remaining content from which the user-selectable content was selected; and

providing, for display, at least one identifier of the at least one action to the device for selection by the user.