PROCESSING AND APPARATUS FOR ADVERTISING COMPONENT PLACEMENT
First Claim
1. A method of presenting advertising opportunities to users of a digital advertising placement system, comprising:
- receiving sequences of video material from a video material source, the sequences of video material having been processed from original video material to select parts of the original video material which are suitable for placement of digital advertising components; and
incorporating the received sequences of video material into an online catalog accessible to a plurality of users via a data communications network, the online catalog allowing remote access to a user to identify one or more sequences which are of interest to an advertiser wishing to conduct digital advertising placement using said system.
6 Assignments
0 Petitions
Accused Products
Abstract
A method of presenting advertising opportunities to users of a digital advertising placement system is described. The method includes receiving sequences of video material from a video material source, the sequences of video material having been processed from original video material to select parts of the original video material which are suitable for placement of digital advertising components. The method further includes incorporating the received sequences of video material into an online catalog accessible to a plurality of users via a data communications network, the online catalog allowing remote access to a user to identify one or more sequences which are of interest to an advertiser wishing to conduct digital advertising placement using said system.
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Citations
17 Claims
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1. A method of presenting advertising opportunities to users of a digital advertising placement system, comprising:
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receiving sequences of video material from a video material source, the sequences of video material having been processed from original video material to select parts of the original video material which are suitable for placement of digital advertising components; and incorporating the received sequences of video material into an online catalog accessible to a plurality of users via a data communications network, the online catalog allowing remote access to a user to identify one or more sequences which are of interest to an advertiser wishing to conduct digital advertising placement using said system. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. Apparatus for presenting advertising opportunities to users of a digital advertising placement system, comprising:
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one or more data communication interfaces receiving sequences of video material from a video material source, the sequences of video material having been processed from original video material to select parts of the original video material which are suitable for placement of digital advertising components, a data storage system incorporating the received sequences of video material into an online catalog accessible to a plurality of users via a data communications network; and a server system allowing remote access to a user of the online catalog to identify one or more sequences which are of interest to an advertiser wishing to conduct digital advertising placement using said system.
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15. A method of presenting advertising opportunities to users of a digital advertising placement system, comprising:
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receiving, at a user system, one or more sequences of video material from an online catalog, the sequences of video material having been processed from original video material to select parts of the original video material which are suitable for placement of digital advertising components; and the user identifying one or more sequences which are of interest to an advertiser wishing to conduct digital advertising placement using said system. - View Dependent Claims (16, 17)
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Specification