Events Tracking Technology

• US 20130097008A1
• Filed: 10/11/2012
• Published: 04/18/2013
• Est. Priority Date: 10/12/2011
• Status: Active Grant

• Current Assignee: AppsFlyer Ltd.
• Original Assignee: AppsFlyer Ltd.
• Inventors: KANIEL, Oren
• Granted Patent: US 10,354,293 B2
• Time in Patent Office: Days
• US Class Current: 705/14.41
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

The presently disclosed subject matter includes, inter alia, a system and method of associating between a media source advertizing a given app and a respective app event of the given app. information indicative of an app event of the given app executed by a given device is received and data elements characterizing the given device and generating a fingerprint identifying the given device are obtained. The generated fingerprint is compared with at least one other previously generated fingerprint and based on the result of this comparison it is determined whether both fingerprints identify the same device.

Claims

1. A computerized method of associating between a media source advertizing a given app and a respective app event of said given app, the method comprising:

With the help of a processor;

receiving information indicative of an app event of said given app executed by a given device;

obtaining data elements characterizing the given device and generating a fingerprint identifying the given device;

comparing between the fingerprint and at least one other fingerprint;

each of said at least one other fingerprint generated in response to an indication of an interaction of a respective device with a media source advertizing said given app;

determining that the fingerprint and at least one other fingerprint both identify the same device, in case similarity between the fingerprint and the at least one other fingerprint matches a predefined criterion.

2. The method according to claim 1 further comprising:

associating between said app event executed by said given device and a media source advertizing said given app which has been accessed by said given device.

3. The method according to claim 1 further comprising:

receiving information indicative of an interaction of a device with a media source advertizing a given app;

obtaining data elements characterizing the device and generating a fingerprint identifying the device;

storing the fingerprint in a data storage along with data associating the fingerprint with the given app and the media source.

4. The method according to claim 3 wherein said interaction of a device with a media source advertizing a given app is performed via an ad or link advertizing the given app in said media source.

5. The method according to claim 1 further comprising determining information indicating different media sources advertizing a given app and a respective number of app events of the given app associated with each media source.

6. The method according to claim 1 wherein said comparing comprises:

in case similarity between data elements in said fingerprint and data elements in said at least one other fingerprint matches a predefined criterion, assigning at least one probability weight to a respective data elements common to said fingerprint and said at least one other fingerprint;

said probability weight being a score indicative of the probability that an identical data element in said fingerprint and said at least one other fingerprint identifies the same device;

calculating a uniqueness probability score, based on said at least one probability weight, for said fingerprint and said at least one other fingerprint;

the probability score being indicative of the probability that said fingerprint and said at least one other fingerprint were generated to identify the same device;

determining said fingerprint and said at least one other fingerprint were generated to identify the same device in case said uniqueness probability score matches a predefined criterion.

7. The method according to claim 6 wherein said at least one probability weight includes a time-based probability weight.

8. The method according to claim 1 wherein said app event is an app launching event.

16. A device configured to communicate with the tracking system of claim 7;

the device comprising a processor and a tracking module, the tracking module configured to instruct said processor to send an indication to said tracking system in case an app event of given application, being associated with said tracking module, occurred on said device;

said indication including data elements characterizing different properties of said device.

17. The device according to claim 16 being a cellular device.

9. A computerized tracking system comprising:

a computer memory associated with at least one processor operable to associate between a media source advertizing a given app and a respective app event of said given app;

the processor being operable to;

receive information indicative of an app event of said given app executed by a given device;

obtain data elements characterizing the given device and generating a fingerprint identifying the given device;

compare between the fingerprint and at least one other fingerprint;

each of said at least one other fingerprint generated in response to an indication of an interaction of a respective device with a media source advertizing said given app;

determine that the fingerprint and at least one other fingerprint were both generated for the same device in case similarity between the fingerprint and the at least one other fingerprint matches a predefined criterion.

10. The system according to claim 9 wherein said processor is further operable to:

associate between said app event executed by said given device and a media source advertizing said given app which has been accessed by said given device.

11. The system according to claim 9 further comprising or otherwise associated with a data repository, wherein said processor is further operable to:

receive information indicative of an interaction of a device with a media source advertizing a given app;

obtain data elements characterizing the device and generating a fingerprint identifying the device;

store the fingerprint in said data storage.

12. The system according to claim 9 wherein said processor is further operable to:

determine information indicating different media sources advertizing a given app and a respective number of app events of the given app associated with each media source.

13. The system according to claim 9 wherein said processor is further operable, in case similarity between data elements in said fingerprint and data elements in said at least one other fingerprint matches a predefined criterion, to:

assign a probability weight to one or more of said data elements common to said fingerprint and said at least one other fingerprint;

said probability weight being a score indicative of the probability that an identical data element in said fingerprint and said at least one other fingerprint identifies the same device;

calculate a uniqueness probability score for said fingerprint and said at least one other fingerprint being indicative of the probability said fingerprint and said at least one other fingerprint were generated for the same device;

determine said fingerprint and said at least one other fingerprint were generated for the same device in case said uniqueness probability score matches a predefined criterion.

14. The system according to claim 9 wherein said app event is an app launching event.

15. A program storage device readable by machine, tangibly embodying a program of instructions executable by the machine to perform method steps of a method of associating between a media source advertizing a given app and a respective app event of said given app, the method comprising:

receiving information indicative of an app event of said given app executed by a given device;

obtaining data elements characterizing the given device and generating a fingerprint identifying the given device;

comparing between the fingerprint and at least one other fingerprint;

each of said at least one other fingerprint generated in response to an indication of an interaction of a respective device with a media source advertizing said given app;

determining that the fingerprint and at least one other fingerprint were both generated for the same device in case similarity between the fingerprint and the at least one other fingerprint matches a predefined criterion.