METHODS AND SYSTEMS FOR TARGETING USER INITIATED SOCIAL EVENTS
First Claim
Patent Images
1. A method comprising:
- using one or more computers, allowing a user to register an event on a social networking platform, wherein the event involves a group of users watching a program on a television;
using one or more computers, obtaining information relating to the event;
using one or more computers, classifying the group of users as belonging to one or more targeting segments based at least in part on the information relating to the event;
using one or more computers, selecting one or more advertisements based at least in part on the one or more targeting segments; and
using one or more computers, transmitting the one or more advertisements such that the one or more advertisements are displayed on the television.
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Abstract
Techniques are provided which allow targeting social events. Methods and systems allow a user to register a social event which involves a group of users watching a program on a television on a social networking platform. Information related to the event may be obtained and the group of users may be classified as belonging to one or more targeting segments based at least in part on the information related to the event. One or more advertisements may be selected based at least in part on the one or more targeting segments. The one or more advertisements may be transmitted such that the one or more advertisements are displayed on the television.
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Citations
20 Claims
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1. A method comprising:
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using one or more computers, allowing a user to register an event on a social networking platform, wherein the event involves a group of users watching a program on a television; using one or more computers, obtaining information relating to the event; using one or more computers, classifying the group of users as belonging to one or more targeting segments based at least in part on the information relating to the event; using one or more computers, selecting one or more advertisements based at least in part on the one or more targeting segments; and using one or more computers, transmitting the one or more advertisements such that the one or more advertisements are displayed on the television. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system comprising:
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one or more server computers coupled to a network; and one or more databases coupled to the one or more server computers; wherein the one or more server computers are for; allowing a user to register an event on a social networking platform, wherein the event involves a group of users watching a program on television; obtaining information relating to the event; classifying the group of users as belonging to one or more targeting segments based at least in part on the information relating to the event; selecting one or more advertisements based at least in part on the one or more targeting segments; and transmitting the one or more advertisements such that the one or more advertisements are displayed on the television. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18, 19)
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20. A computer readable medium or media containing instructions for executing a method comprising:
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using one or more computers, allowing a user to register an event on a social networking platform, wherein the event involves a group of users watching a program on a television; using one or more computers, obtaining information relating to the event; using one or more computers, classifying each user of the group of users as belonging to one or more individual targeting segments based at least in part on the event information; using one or more computers, identifying one or more shared targeting segments among the one or more individual targeting segments to represent the group of users; using one or more computers, selecting one or more advertisements based at least in part on the one or more shared targeting segments; and using one or more computers, transmitting the one or more advertisements such that the one or more advertisements are displayed on the television.
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Specification