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MEDIA ENRICHMENT SYSTEM AND METHOD

  • US 20130097285A1
  • Filed: 10/17/2011
  • Published: 04/18/2013
  • Est. Priority Date: 10/17/2011
  • Status: Active Grant
First Claim
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1. A method comprising:

  • transmitting, via at least one processing unit, embedded code in connection with a media object to be presented in connection with a web page, the embedded code to generate a request to enrich the media object'"'"'s presentation;

    receiving, via the at least one processing unit, the request to enrich the media object'"'"'s presentation, the request comprising a media object identifier and a profile identifier;

    retrieving, via the at least one processing unit, the media object'"'"'s information using the media object identifier;

    retrieving, via the at least one processing unit and from a profile store, a profile using the profile identifier; and

    transmitting, via at least one processing unit, a response to the request, the response including one or more references to one or more media enrichment presentation items, the one or more media enrichment presentation items comprising at least one advertisement, each reference to a media enrichment presentation item comprising information for use in retrieving the media enrichment presentation item for presentation in connection with the media object'"'"'s presentation, the profile specifying a manner of presentation for each of the one or more media enrichment presentation items.

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