METHODS AND APPARATUS TO DETERMINE IMPRESSIONS USING DISTRIBUTED DEMOGRAPHIC INFORMATION
First Claim
1. A method to monitor media exposure, the method comprising:
- receiving, at a first internet domain, a first request from a client computer, the first request indicative of access to the media at the client computer;
determining if the client computer is known;
if the client computer is not known, sending, from the first internet domain, a response to the client computer, the response to instruct the client computer to send a second request to a second internet domain, the second request to be indicative of the access to the media at the client computer; and
if the client computer is known, logging an impression of the media.
10 Assignments
0 Petitions
Accused Products
Abstract
Example methods and apparatus to determine impressions using distributed demographic information are disclosed. A disclosed example method to monitor media exposure involves receiving, at a first internet domain, a first request from a client computer, the first request indicative of access to the media at the client computer. The example method also involves determining if the client computer is known. If the client computer is not known, a response is sent from the first internet domain to the client computer, the response to instruct the client computer to send a second request to a second internet domain, the second request to be indicative of access to the media at the client computer. If the client computer is known, an impression of the media is logged.
112 Citations
63 Claims
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1. A method to monitor media exposure, the method comprising:
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receiving, at a first internet domain, a first request from a client computer, the first request indicative of access to the media at the client computer; determining if the client computer is known; if the client computer is not known, sending, from the first internet domain, a response to the client computer, the response to instruct the client computer to send a second request to a second internet domain, the second request to be indicative of the access to the media at the client computer; and if the client computer is known, logging an impression of the media. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21)
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22. An apparatus to monitor media exposure, the apparatus comprising:
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a communication interface to; receive, at a first internet domain, a first request from a client computer, the first request indicative of access to the media at the client computer, and if the client computer is not known, send, from the first internet domain, a response to the client computer, the response to instruct the client computer to send a second request to a second internet domain, the second request to be indicative of the access to the media at the client computer; and a data structure to log an impression of the media if the client computer is known. - View Dependent Claims (23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42)
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43. A tangible machine accessible medium having instructions stored thereon that, when executed, cause a machine to at least:
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receive, at a first internet domain, a first request from a client computer, the first request indicative of access to media at the client computer; determine if the client computer is known; if the client computer is not known, send, from the first internet domain, a response to the client computer, the response to instruct the client computer to send a second request to a second internet domain, the second request to be indicative of the access to the media at the client computer; and if the client computer is known, log an impression of the media. - View Dependent Claims (44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63)
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Specification