METHODS AND APPARATUS TO IDENTIFY EXPOSURE TO 3D MEDIA PRESENTATIONS

• US 20130100259A1
• Filed: 02/21/2012
• Published: 04/25/2013
• Est. Priority Date: 10/21/2011
• Status: Active Grant

• Current Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Original Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Inventors: Ramaswamy, Arun
• Granted Patent: US 8,813,109 B2
• Time in Patent Office: Days
• US Class Current: 348/54
• CPC Class Codes: H04N 13/341 using temporal multiplexing
• CPC Class Codes: H04N 21/2146 located in mass transportation means, e.g. aircraft, train or bus flight-deck installations for entertainment or communications B64D11/0015; arrangements specially adapted for transportation systems in broadcast systems H04H20/62; moving wireless networks H04W84/005
• CPC Class Codes: H04N 21/44204 Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched monitoring of user activities for profile generation for accessing a video database G06F16/739; protecting generic digital content where the protection is independent of the precise nature of the content G06F21/10; arrangements for monitoring the use made of the broadcast services in broadcast systems H04H60/31
• CPC Class Codes: H04N 21/44218 Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program methods or arrangements for recognising human body or animal bodies or body parts G06V40/10; methods or arrangements for acquiring or recognising human faces, facial parts, facial sketches, facial expressions G06V40/16; methods or arrangements for recognising movements or behaviour G06V40/20; arrangements for identifying users in broadcast systems H04H60/45
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/44231 Monitoring of peripheral device or external card, e.g. to detect processing problems in a handheld device or the failure of an external recording device configuring of peripheral devices in general G06F9/4411; reporting information sensed by appliance or service execution status of appliance services in a home automation network H04L12/2823; monitoring the status of connected device in data switched networks H04L43/0817
• CPC Class Codes: H04N 2213/008 Aspects relating to glasses for viewing stereoscopic images

Abstract

Methods and apparatus are disclosed to identify exposure to 3D media presentation. An example apparatus includes 3D glasses components to enable presentation of a 3D media presentation. The example apparatus includes 3D glasses to enable viewing of a 3D media presentation. The example apparatus includes a motion sensor carried by the 3D glasses to generate a movement signal. The example apparatus includes a transmitter carried by the 3D glasses to transmit the movement signal.

Claims

1. An apparatus to identify exposure to 3D media presentations, the apparatus comprising:

3D glasses to enable viewing of the 3D media presentation;

a motion sensor carried by the 3D glasses to generate a movement signal;

a processor to determine whether the 3D glasses are being used based on the movement signal; and

a transmitter carried by the 3D glasses to transmit an indication of whether the 3D glasses are being used.

2. The apparatus as described in claim 1, further comprising a microphone to receive audio associated with the 3D media presentation.

3. The apparatus as described in claim 1, further comprising a memory carried by the 3D glasses to store the indication of whether the 3D glasses components are being used to view the 3D media presentation.

4. The apparatus as described in claim 1, wherein the transmitter is further to transmit an identifier of the 3D glasses.

5. The apparatus as described in claim 1, further comprising an imager to capture an image in of a direction in which the 3D glasses are facing, the image to be analyzed to determine whether the 3D glasses are being used to view the 3D media presentation;

and the processor is to detect that the 3D glasses are being used to view a 3D presentation if the image includes a 3D presentation device and the movement signal indicates usage of the 3D glasses.

6. The apparatus as described in claim 1, wherein the 3D glasses include two actively shuttered lenses and a control signal receiver.

7. The apparatus as described in claim 1, wherein the 3D glasses components include two polarized lenses.

8. The apparatus as described in claim 1, wherein the transmitter is a wireless transmitter.

9. The apparatus as described in claim 8, wherein the wireless transmitter is implemented according to the Institute of Electrical and Electronics Engineers 802.15.4 wireless standard.

10. The apparatus as described in claim 1, wherein the processor is to identify the 3D media presentation based on the received audio, and the transmitter is to transmit the identification of the 3D media presentation.

11. A method to identify exposure to 3D media presentations, the method comprising:

generating a motion signal corresponding to movement of 3D glasses; and

transmitting the motion signal from the 3D glasses.

12. The method as described in claim 11, further comprising determining, with a processor, whether the 3D glasses are being used based on the motion signal from the 3D glasses.

13. The method as described in claim 11, wherein transmitting the motion signal occurs periodically.

14. The method as described in claim 11, further comprising:

receiving audio associated with the 3D media presentation; and

identifying the 3D media presentation based on the received audio.

15. The method as described in claim 11, further comprising:

receiving audio associated with the 3D media presentation at the 3D monitoring device; and

transmitting the received audio.

16. The method as described in claim 11, further comprising transmitting an identifier of the 3D monitoring device.

17. The method as described in claim 16, further comprising associating exposure to the 3D media presentation with a particular panelist based on the identifier.

18. A tangible machine-readable storage medium comprising instructions which, when executed, cause 3D glasses to at least:

generate a motion signal corresponding to movement of 3D monitoring glasses;

transmit the motion signal from the 3D glasses.

19. The machine-readable medium as described in claim 18, further comprising instructions which cause a processor to determine whether the 3D glasses are being used based on the motion signal from the 3D glasses.

20. The machine-readable medium as described in claim 18, wherein the instructions cause the 3D glasses to transmit the motion signal periodically.

21. The machine-readable medium as described in claim 18, further comprising instructions which cause machine processor to at least:

receive audio associated with the 3D media presentation; and

identify the 3D media presentation based on the received audio.

22. The machine-readable medium as described in claim 18, further comprising instructions which cause the 3D glasses to at least:

receive audio associated with the 3D media presentation at the 3D monitoring device; and

transmit the received audio.

23. The machine-readable medium as described in claim 18, further comprising instructions which cause the 3D glasses to transmit an identifier of the 3D monitoring device.

24. The machine-readable medium as described in claim 23, further comprising instructions which, when executed, cause a processor to associate exposure to the 3D media presentation with a particular panelist based on the identifier.

25. An apparatus to identify exposure to 3D media presentations, the apparatus comprising:

3D glasses to enable viewing of a 3D media presentation;

a motion sensor carried by the 3D glasses to generate a movement signal; and

a transmitter carried by the 3D glasses to transmit the movement signal.