WIRELESS TAG COMMUNICATION APPLICATIONS FOR A VENUE

• US 20130102248A1
• Filed: 10/24/2012
• Published: 04/25/2013
• Est. Priority Date: 10/24/2011
• Status: Active Grant

• Current Assignee: Ripple Resort Media Incorporated (AllOver Media, LLC)
• Original Assignee: Ripple Resort Media Incorporated (AllOver Media, LLC)
• Inventors: Jay, Matthew, Knall, Laurence Wade
• Granted Patent: US 9,984,383 B2
• Time in Patent Office: Days
• US Class Current: 455/41.1
• CPC Class Codes: G06F 16/9554 by using bar codes
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/34 involving the movement of software or configuration parameters network booting or remote initial program loading [RIPL] G06F9/4416
• CPC Class Codes: H04W 4/029 Location-based management or tracking services
• CPC Class Codes: H04W 4/21 for social networking applications
• CPC Class Codes: H04W 4/30 Services specially adapted for particular environments, situations or purposes
• CPC Class Codes: H04W 4/33 for indoor environments, e.g. buildings
• CPC Class Codes: H04W 4/80 Services using short range communication, e.g. near-field communication [NFC], radio-frequency identification [RFID] or low energy communication

Abstract

A system for delivering information to a venue guest includes a wireless tag within the venue and having a Universal Resource Locator (URL) stored therein, and a server for providing the information through a web page addressable by the URL. The web page displays the information to any portable media device that interfaces with the wireless tag. A system for delivering location specific information of a venue to a guest at the venue includes a venue app that contains the information and downloadable, machine readable, instructions that are compatible with a portable media device, and a wireless tag having a location indicator is associated with a location of the tag within the venue. If the venue app is executed by the portable media device, and receives the location indicator from the wireless tag, the venue app displays the information, based upon the location indicator, on the portable media device.

Claims

1. A system for delivering information to a guest at a venue, comprising:

a wireless tag located within the venue and having a Universal Resource Locator (URL) stored therein; and

a server for providing a web page addressable by the URL and containing the information;

such that the web page displays the information to any portable media device, used by the guest, that interfaces with the wireless tag.

2. The system of claim 1, wherein the wireless tag is an NFC tag.

3. The system of claim 1, wherein the wireless tag is attached to a mobility device within the venue.

4. The system of claim 3, wherein the mobility device is a chair of a chairlift.

5. The system of claim 4, wherein the wireless tag is integrated with a ski area map display attached to the chairlift.

6. The system of claim 3, wherein the mobility device is a cabin of a gondola.

7. The system of claim 3, wherein the information includes one or more of audio, video, graphic and text presentation of safety information associated with use of the mobility device.

8. The system of claim 1, wherein the server communicates with an advertisement database storing an advertisement, and wherein the advertisement is included within the web page and is delivered to the guest at the portable media device.

9. The system of claim 1, the information comprising survey information, and wherein the web page provides the survey information to the guest via the portable media device and uploads responses of the guest to the server.

10. The system of claim 1, wherein the web page addressable by the URL includes an advertisement.

11. The system of claim 1, wherein the web page includes a coupon for storage on the portable media device and for use within the venue.

12. The system of claim 1, wherein the web page contains an announcement of a competition, and links to (a) terms of the competition, and (b) a feature indicating agreement to the terms, and wherein if the guest activates the feature indicating agreement to the terms, the portable media device is redirected to a competition web page that contains information of the competition.

13. The system of claim 12, wherein upon the guest agreeing to the terms, the web page retrieves information of the guest from the portable media device and transmits the information to a third party.

14. The system of claim 1, wherein the web page contains an announcement of a survey and a link to a survey web page, wherein if the guest follows the link, the portable media device is redirected to the survey web page.

15. The system of claim 1, wherein the web page contains a selectable link to a social networking web page, wherein the portable media device of the guest receives the URL from the wireless tag and automatically connects to the web page to display the selectable link, and wherein, upon selection of the selectable link by the guest, the server sends information of the selectable link to a social networking server that provides the social networking web page.

16. The system of claim 15, wherein the selectable link initiates a “

like”

of the guest for an advertisement located proximate the wireless tag.

17. The system of claim 15, further comprising a location identifier within the wireless tag that identifies a location defined by the social networking server, wherein the selectable link initiates a “

check-in”

of the guest at the location.

18. The system of claim 1, wherein the web page invokes an upload script for uploading a photograph from the portable media device.

19. A system for delivering location specific information of a venue to a guest at the venue, comprising:

a venue app that contains the information and comprises downloadable, machine readable, instructions that are compatible with a portable media device of the guest; and

a wireless tag located within the venue and having a location indicator that is associated with a location of the tag within the venue;

wherein if the venue app is downloaded to and executed by the portable media device, and receives the location indicator from the wireless tag, the venue app displays the information, based upon the location indicator, on the portable media device.

20. The system of claim 19, further comprising:

a Universal Resource Locator (URL) stored within the wireless tag; and

a server connected to the Internet for providing a web page addressable by the URL and containing updated information of the venue;

wherein the server downloads the web page with the updated information to any portable media device that interfaces with the wireless tag.

21. The system of claim 19, wherein the wireless tag is attached to one of a chair of a chairlift, and a cabin of a gondola.

22. A method for delivering information to a guest at a venue, comprising:

configuring a web page with the information, wherein the web page is addressable by a Universal Resource Locator (URL) stored within a wireless tag;

receiving an access request to the URL from a portable media device of the guest when the portable media device interfaces with the wireless tag; and

delivering the information to the guest by sending the web page to the portable media device.

23. The method of claim 22, further comprising retrieving the information from database running on a server to configure the web page.

24. A method for delivering contact information of an interested party to an advertiser, comprising:

displaying an advertisement of the advertiser at a location accessible by the interested party and with a wireless tag programmed with a Universal Resource Locator (URL);

configuring a web page addressable by the URL with a script for receiving the contact information;

receiving an access request to the URL from a portable media device that interfaces with the wireless tag;

receiving, using the script, the contact information from the portable media device; and

sending the contact information to the advertiser in exchange for revenue.

25. The method of claim 24, further comprising placing the wireless tag on the advertisement in exchange for additional revenue.

26. The method of claim 24, further comprising configuring the script to interact with the interested party via the portable media device to receive additional information.

27. A system for delivering location specific information of a venue to a guest at the venue, comprising:

a venue app, containing the location specific information, available for download to a portable media device of the guest, and comprising machine readable instructions executable by a processor of the portable media device; and

a wireless tag having a location indicator associated with a location of the tag within the venue;

wherein if the portable media device downloads and executes the venue app to receive the location indicator from the tag, the venue app displays, based upon the location indicator, the location specific information on the portable media device.

28. A method for delivering information to a guest at a venue, comprising:

configuring a web page that is addressable by a Universal Resource Locator (URL) stored within a wireless tag, with the information;

receiving an access request to the URL from a portable media device that has read the URL from the tag; and

sending the web page to the portable media device for delivery to the guest.

29. A method for providing a venue with wireless tag based communication capability, comprising:

configuring a plurality of wireless tags with digital content that is specific to the venue, wherein each of the wireless tags is capable of transmitting the digital content to a portable media device; and

installing the wireless tags at the venue.

30. The method of claim 29, wherein configuring comprises providing each of the wireless tags with a Universal Resource Locator (URL).

31. The method of claim 30, wherein providing each of the wireless tags with a URL comprises providing one or more of the URLs as an address of a web page that includes advertising content from an advertiser.

32. The method of claim 31, wherein installing the wireless tags at the venue comprises locating the one or more of the wireless tags with one or more printed advertisements from the advertiser.

33. The method of claim 29, wherein configuring comprises arranging for a wireless tag manufacturer or distributor to configure the wireless tags.

34. The method of claim 29, wherein installing comprises

integrating each of the wireless tags with a component that is one of a seat, an armrest, a seat back and a map display, and

installing the component at the venue.

35. The method of claim 29, wherein configuring the plurality of wireless tags comprises configuring each of the plurality of wireless tags with digital content corresponding to a location identifier within the venue.

36. The method of claim 35, wherein configuring the plurality of wireless tags comprises configuring each wireless tag of a subset of the plurality of wireless tags with the same location identifier.

37. The method of claim 35, wherein configuring the plurality of wireless tags comprises configuring each wireless tag of a subset of the plurality of wireless tags with a different location identifier.

38. The method of claim 37, wherein configuring each wireless tag comprises configuring each wireless tag with a location identifier that is specific to an individual carrier of a mobility device.

39. The method of claim 38,

wherein configuring each wireless tag with a location identifier comprises

configuring each wireless tag with a location identifier that is specific to an individual chair of a chairlift, and

wherein installing comprises

integrating each wireless tag with a media display system that includes a printed map of a ski area that includes the chairlift, and

mounting the media display system on a restraint bar of a chair of the chairlift.

40. A method for providing information services to guests of a venue that has wireless tags installed therein, comprising:

configuring a server with information that corresponds to digital content stored on one or more of the wireless tags; and

upon receiving a request from a portable media device that receives the digital content from one of the wireless tags, downloading the information to the portable media device.

41. The method of claim 40, wherein configuring the server comprises configuring the information as a web page.

42. The method of claim 40, wherein configuring the server comprises configuring the information as one or more of video, audio, text and an image.

43. The method of claim 40, wherein configuring the server comprises receiving at least part of the information from an operator of the venue.

44. The method of claim 40, wherein configuring the server comprises configuring the information as a plurality of Universal Resource Locator (URL)s, and wherein downloading the information comprises responding with one of the URLs that corresponds to a location identifier contained within the request.

45. The method of claim 40, further comprising generating utilization information that includes at least one of requests received from one or more portable media devices, information downloaded to the portable media devices, and information uploaded from the portable media devices.

46. The method of claim 45, further comprising transferring the utilization information to an advertiser in exchange for revenue.

47. A method for a venue operator to enhance customer experience of guests at a venue, comprising:

providing information of the venue to a media provider; and

granting the media provider access to the venue to install wireless tags with a physical display of the information within the venue, the wireless tags storing digital content that the guests can access through a portable media device to display further information.

48. The method of claim 47, further comprising collecting revenue from the media provider in exchange for the access.

49. The method of claim 47, wherein granting the media provider access comprises allowing the media provider to install media display systems that integrate the information of the venue with the wireless tags.

50. The method of claim 47, wherein providing the information of the venue comprises providing a map of the venue.

51. The method of claim 50, wherein granting the media provider access to the venue comprises allowing the media provider to install media display systems that integrate the map of the venue with the wireless tags, on chairs of a chairlift.

52. The method of claim 47, wherein providing the information of the venue comprises providing information about number and type of facilities at the venue, for use in determining a number of the wireless tags and configuring the wireless tags.

53. The method of claim 47, further comprising providing updated information of the venue to the media provider, to be provided to the guests as the further information.