METHODS AND SYSTEMS FOR PROVIDING SOCIAL CONSUMER DRIVEN GEO INCENTIVES

• US 20130110591A1
• Filed: 10/31/2011
• Published: 05/02/2013
• Est. Priority Date: 10/31/2011
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: George, John Vijoe, Kilroy, Jonathan, Watfa, Allie K., Nussel, Dale
• Application Number:
  US13/285,053
• Publication Number:
  US 20130110591A1
• Time in Patent Office: Days
• US Class Current: 705/14.1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

Techniques which allow potential customers that may be travelling near a vendor to propose a discounted group purchase offer to the vendor. A group of one or more potential customers travelling in a predetermined direction within a predetermined distance from a vendor'"'"'s geographic location may be detected substantially in real time. The group may then be connected into a virtual social network and allowed to communicate with one another to collaborate on a discounted group purchase offer. The group may propose the discounted group purchase offer to the vendor.

Claims

1. A method comprising:

using one or more computers, detecting substantially in real time a group of one or more potential customers travelling in a predetermined direction within a predetermined distance from a vendor'"'"'s geographic location;

using one or more computers, connecting the group of one or more potential customers into a virtual social network;

using one or more computers, allowing the group of one or more potential customers to communicate with each other over the virtual social network to collaborate on a discounted group purchase offer; and

using one or more computers, allowing the group to propose the discounted group purchase offer to the vendor.

2. The method of claim 1, further comprising:

using one or more computers, allowing the vendor to propose a counter offer to the group in response to receiving the discounted group purchase offer.

3. The method of claim 1, wherein detecting the group of one or more potential customers comprises detecting the location of the one or more potential customers'"'"' mobile devices.

4. The method of claim 1, further comprising:

using one or more computers, creating the virtual social network.

5. The method of claim 1, further comprising:

using one or more computers, allowing the vendor to target the group of one or more potential customers with one or more advertisements.

6. The method of claim 5, further comprising:

using one or more computers, transmitting the one or more advertisements to one or more mobile devices of each of the one or more potential customers.

7. The method of claim 1, further comprising:

using one or more computers, allowing the vendor to bid against other vendors for the opportunity to target the group of one or more potential customers with one or more advertisements.

8. The method of claim 1, wherein the one or more potential customers are travelling in one or more respective vehicles.

9. The method of claim 1, wherein the one or more potential customers are travelling by foot.

12. The system of claim 1, wherein detecting the group of one or more potential customers comprises detecting the location of the one or more potential customers'"'"' mobile devices.

10. A system comprising:

one or more server computers coupled to a network; and

one or more databases coupled to the one or more server computers;

wherein the one or more server computers are for;

detecting substantially in real time a group of one or more potential customers travelling in a predetermined direction within a predetermined distance from a vendor'"'"'s geographic location;

connecting the group of one or more potential customers into a virtual social network;

allowing the group of one or more potential customers to communicate with each other over the virtual social network to collaborate on a discounted group purchase offer; and

allowing the group to propose the discounted group purchase offer to the vendor.

11. The system of claim 10, wherein the one or more server computers are further configured for:

allowing the vendor to propose a counter offer to the group in response to receiving the discounted group purchase offer.

13. The system of claim 10, wherein the one or more server computers are further configured for:

creating the virtual social network.

14. The system of claim 10, wherein the one or more server computers are further configured for:

allowing the vendor to target the group of one or more potential customers with one or more advertisements.

15. The system of claim 14, wherein the one or more server computers are further configured for:

transmitting the one or more advertisements to one or more mobile devices of each of the one or more potential customers.

16. The system of claim 10, wherein the one or more server computers are further configured for:

allowing the vendor to bid against other vendors for the opportunity to target the group of one or more potential customers with one or more advertisements.

17. The system of claim 10, wherein the one or more potential customers are travelling in one or more respective vehicles.

18. The system of claim 10, wherein the one or more potential customers are travelling by foot.

19. The system of claim 10, wherein the one or more server computers are further configured for:

allowing the group of one or more potential customers to propose the discounted purchase offer to one or more additional vendors.

20. A computer readable medium or media containing instructions for executing a method comprising:

using one or more computers, detecting substantially in real time a group of one or more potential customers travelling in a predetermined direction within a predetermined distance from a vendor'"'"'s geographic location by detecting mobile devices of the one or more potential customers, wherein the one or more potential customers are travelling in one or more respective vehicles;

using one or more computers, creating a virtual social network;

using one or more computers, connecting the group of one or more potential customers to the virtual social network;

using one or more computers, allowing the group of one or more potential customers to communicate with each other over the virtual social network to collaborate on a discounted group purchase offer; and

using one or more computers, allowing the group to propose the discounted group purchase offer to the vendor.