BIDDING FOR IMPRESSIONS

• US 20130110630A1
• Filed: 10/27/2011
• Published: 05/02/2013
• Est. Priority Date: 10/27/2011
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Yahalom, Saar, Stopel, Dima
• Application Number:
  US13/282,489
• Publication Number:
  US 20130110630A1
• Time in Patent Office: Days
• US Class Current: 705/14.58
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/08 Auctions
• CPC Class Codes: H04W 4/029 Location-based management or tracking services
• CPC Class Codes: H04W 4/21 for social networking applications

Abstract

A method of providing impressions of a mobile ad is provided in which a vendor may bid for impressions of the ad responsive to a distribution of a number of potential consumers of a given vendor service and/or product as a function of consumer location and probability of purchasing the given service or product.

Claims

1. A method of providing impressions of a mobile ad on a person'"'"'s mobile device, the method comprising:

tracking locations of people each of whom is characterized by a personal profile and is operating a mobile device that provides data for determining the device'"'"'s location;

processing the location data and profiles to provide a distribution of a number of the people who are potential consumers of a given service and/or product as a function of location and a probability of purchasing a given service or product;

receiving a bid responsive to the distribution from each of at least one vendor for impressions of a mobile ad promoting the vendor'"'"'s provision of the service and/or product; and

generating impressions of a mobile ad of a vendor of the at least one vendor on the mobile device of a consumer of the potential consumers responsive to the bid and the distribution.

2. A method according to claim 1 and comprising providing the distribution to the at least one vendor of the service and/or product prior to receiving the bid.

3. A method according to claim 1 wherein providing the distribution comprises providing a visual representation of the distribution.

4. A method according to claim 3 wherein providing the visual distribution comprises providing the distribution as an overlay of a visual representation of a spatial distribution of the vendors.

5. A method according to claim 1 wherein the bid is for an impression of a mobile ad on mobile devices of consumers located within a given distance from the vendor.

6. A method according to claim 1 wherein the bid is for placement of the impression on mobile devices of people located in a geographical region having a particular character.

7. A system comprising at least one computer server programmed having a computer instruction set configured to execute a method according to claim 1.