STRATEGICALLY TIMED DELIVERY OF ADVERTISEMENTS OR ELECTRONIC COUPONS TO A MOBILE DEVICE IN A MOBILE NETWORK
First Claim
1. A method of timing targeted promotions to a mobile device in a wireless network, the method, comprising:
- using traffic information from requests or clicks at the mobile device, to derive directed promotion strategy of a third party based on advertisements or promotions delivered to the mobile device;
determining network bandwidth information of the wireless network;
using the bandwidth information and the directed promotion strategy of the third party to time placement of other advertisements or promotional content to the mobile device.
2 Assignments
0 Petitions
Accused Products
Abstract
Systems and methods for strategically timed delivery of advertisements or electronic coupons to a mobile device in a mobile network are disclosed. The intelligent mobile advertising facilitates advertisement, promotional content, and/or coupons targeted by content consumption, application use, device parameters/settings/state, user identified, user status, time, or timing characteristics of mobile activity. In one aspect, embodiments of the present disclosure include a method, which may be implemented on a system, of parsing advertisements from mobile content (e.g., of incoming content and incoming ads), extracting metadata from advertisements (e.g., incoming or outgoing ads), detect and/or analyze click through of ads, and/or infer, detect, identify, or determine the advertisement strategy of a third party advertiser or promoter.
136 Citations
30 Claims
-
1. A method of timing targeted promotions to a mobile device in a wireless network, the method, comprising:
-
using traffic information from requests or clicks at the mobile device, to derive directed promotion strategy of a third party based on advertisements or promotions delivered to the mobile device; determining network bandwidth information of the wireless network; using the bandwidth information and the directed promotion strategy of the third party to time placement of other advertisements or promotional content to the mobile device. - View Dependent Claims (2, 3, 4, 5, 6)
-
-
7. A machine-readable storage medium having stored thereon instructions which when executed causes a method for strategically timing targeted advertisements to be delivered to a mobile device in a wireless network, the method, comprising:
-
listening to traffic to or from the mobile device; using information from the traffic at the mobile device, to infer or determine preference or behavior of a user of the mobile device; timing delivery of advertisements to the mobile device based on the preference or the behavior of the user; wherein, the information used to infer or determine the preference or the behavior of the user is also used to manage caching of non-promotional content at the mobile device. - View Dependent Claims (8, 9, 10, 11, 12, 13)
-
-
14. A mobile device which receives targeted promotions, the mobile device, comprising:
-
means for, listening incoming or outgoing traffic; wherein, the incoming or the outgoing traffic includes traffic generated from mobile application activity at the mobile device or at an application server; means for, using information from the incoming or the outgoing traffic, to infer or determine preference of behavior of a user of the mobile device; means for, using the preference or behavior of the user to identify a placement or delivery strategy for advertisements or promotional content to the mobile device; wherein, the advertisements or promotional content is received with other content transmitted to the mobile device at different times to conserve battery consumption at the mobile device.
-
-
15. A system for targeted advertising on a mobile device in a wireless network, the system, comprising:
-
a proxy server able to use information using requests or clicks at the mobile device, to derive or infer advertisement placement strategy; wherein, the proxy server also manages cache on the mobile device and determines network bandwidth information of the wireless network; wherein, the proxy server is physically distinct from the mobile device and able to communicate wirelessly with the mobile device. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30)
-
Specification