METHOD AND APPARATUS FOR PROVIDING PERSONALIZED ADVERTISEMENTS

• US 20130110642A1
• Filed: 06/29/2012
• Published: 05/02/2013
• Est. Priority Date: 06/30/2011
• Status: Abandoned Application

• Current Assignee: HERE Global B.V. (HERE Holding Corporation)
• Original Assignee: Sergey Boldyrev
• Inventors: Lee, Wei Yeh, Boldyrev, Sergey, Oliver, Ian Justin
• Application Number:
  US13/538,180
• Publication Number:
  US 20130110642A1
• Time in Patent Office: Days
• US Class Current: 705/14.67
• CPC Class Codes: G06Q 30/0271 Personalized advertisement

Abstract

An approach is provided for providing personalized advertisements. A personalization platform determines, at one or more user devices, context information, user profile information, or a combination thereof from one or more information sources associated with one or more users of the one or more user devices, the one or more user devices, or a combination thereof. The personalization platform further processes and/or facilitates a processing of the context information, the user profile information, or a combination to cause, at least in part, a generation of one or more requests for advertising information. The personalization platform also causes, at least in part, a transmission of the one or more requests to at least one advertising engine.

Claims

1. A method comprising facilitating a processing of and/or processing (1) data and/or (2) information and/or (3) at least one signal, the (1) data and/or (2) information and/or (3) at least one signal based, at least in part, on the following:

at least one determination, at one or more user devices, of context information, user profile information, or a combination thereof from one or more information sources associated with one or more users of the one or more user devices, the one or more user devices, or a combination thereof;

a processing of the context information, the user profile information, or a combination to cause, at least in part, a generation of one or more requests for advertising information; and

a transmission of the one or more requests to at least one advertising engine.

2. A method of claim 1, wherein the (1) data and/or (2) information and/or (3) at least one signal are further based, at least in part, on the following:

one or more available information elements from the one or more information sources;

a presentation of the one or more available information elements at the one or more user devices; and

an input for selecting from among the one or more available information elements,

wherein the context information, the user profile information, or a combination thereof includes, at least in part, the selected available information elements.

3. A method of claim 2, wherein the one or more available information elements, the context information, the user profile information, or a combination thereof include, at least in part, advertisement targeting configuration information, demographic information, psychographic information, firmographic information, behavioral information, or a combination thereof.

4. A method of claim 1, wherein the (1) data and/or (2) information and/or (3) at least one signal are further based, at least in part, on the following:

a processing of the context information, the user profile information, or a combination thereof to determine one or more keywords,

wherein the generation of the one or more requests is based, at least in part, on the one or more keywords.

5. A method of claim 1, wherein the (1) data and/or (2) information and/or (3) at least one signal are further based, at least in part, on the following:

one or more user visibility settings associated with the context information, the user profile information, the one or more requests, or a combination thereof

wherein the one or more requests exposes identification information associated with the one or more user devices, the one or more users, or a combination thereof based, at least in part, on the one or more user visibility settings.

6. A method of claim 5, wherein the (1) data and/or (2) information and/or (3) at least one signal are further based, at least in part, on the following:

an initiation of the transmission of the one or more requests to the at least one advertising engine via one or more proxies,

wherein the one or more proxies apply the one or more user visibility settings to the one or more requests.

7. A method of claim 5, wherein the (1) data and/or (2) information and/or (3) at least one signal are further based, at least in part, on the following:

at least one determination of the one or more user visibility settings with respect to one or more individuals, one or more groups, or a combination thereof of the one or more user devices, the one or more users, or a combination thereof.

8. A method of claim 1, wherein the (1) data and/or (2) information and/or (3) at least one signal are further based, at least in part, on the following:

a receipt of the advertising information in response to the one or more requests;

a presentation of the advertising information at the one or more user devices;

user interaction information associated with the advertising information;

a storage of the user interaction information in the one or more information sources; and

a generation of one or more subsequent requests for the advertising information based, at least in part, on the user interaction information.

9. A method of claim 1, wherein the one or more information sources include, at least in part, one or more information spaces, the method further comprising:

one or more computation closures, one or more functional flows of the one or more computation closures, or a combination thereof for collecting, processing, or a combination thereof the context information, the user profile information, or a combination thereof.

10. A method of claim 9, wherein the (1) data and/or (2) information and/or (3) at least one signal are further based, at least in part, on the following:

a presentation of one or more privacy policies associated with the one or more computation closures, the one or more functional flows, or a combination thereof; and

receiving an input for selecting the one or more computation closures, the one or more functional flows, or a combination there based, at least in part, on the one or more privacy policies.

11. An apparatus comprising:

at least one processor; and

at least one memory including computer program code for one or more programs,

the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to perform at least the following,

determine, at one or more user devices, context information, user profile information, or a combination thereof from one or more information sources associated with one or more users of the one or more user devices, the one or more user devices, or a combination thereof;

process and/or facilitate a processing of the context information, the user profile information, or a combination to cause, at least in part, a generation of one or more requests for advertising information; and

cause, at least in part, a transmission of the one or more requests to at least one advertising engine.

12. An apparatus of claim 11, wherein the apparatus is further caused to:

determine one or more available information elements from the one or more information sources;

cause, at least in part, a presentation of the one or more available information elements at the one or more user devices; and

receive an input for selecting from among the one or more available information elements,

wherein the context information, the user profile information, or a combination thereof includes, at least in part, the selected available information elements.

13. An apparatus of claim 12, wherein the one or more available information elements, the context information, the user profile information, or a combination thereof include, at least in part, advertisement targeting configuration information, demographic information, psychographic information, firmographic information, behavioral information, or a combination thereof.

14. An apparatus of claim 11, wherein the apparatus is further caused to:

process and/or facilitate a processing of the context information, the user profile information, or a combination thereof to determine one or more keywords,

wherein the generation of the one or more requests is based, at least in part, on the one or more keywords.

15. An apparatus of claim 11, wherein the apparatus is further caused to:

determine one or more user visibility settings associated with the context information, the user profile information, the one or more requests, or a combination thereof;

wherein the one or more requests exposes identification information associated with the one or more user devices, the one or more users, or a combination thereof based, at least in part, on the one or more user visibility settings.

16. An apparatus of claim 15, wherein the apparatus is further caused to:

cause, at least in part, the transmission of the one or more requests to the at least one advertising engine via one or more proxies,

wherein the one or more proxies apply the one or more user visibility settings to the one or more requests.

17. An apparatus of claim 15, wherein the apparatus is further caused to:

determine the one or more user visibility settings with respect to one or more individuals, one or more groups, or a combination thereof of the one or more user devices, the one or more users, or a combination thereof.

18. An apparatus of claim 11, wherein the apparatus is further caused to:

receive the advertising information in response to the one or more requests;

cause, at least in part, a presentation of the advertising information at the one or more user devices;

determine user interaction information associated with the advertising information;

cause, at least in part, a storage of the user interaction information in the one or more information sources; and

causing, at least in part, a generation of one or more subsequent requests for the advertising information based, at least in part, on the user interaction information.

19. An apparatus of claim 11, wherein the one or more information sources include, at least in part, one or more information spaces, the apparatus is further caused to:

determine one or more computation closures, one or more functional flows of the one or more computation closures, or a combination thereof for collecting, processing, or a combination thereof the context information, the user profile information, or a combination thereof.

20. An apparatus of claim 19, wherein the apparatus is further caused to:

cause, at least in part, a presentation of one or more privacy policies associated with the one or more computation closures, the one or more functional flows, or a combination thereof; and

receive an input for selecting the one or more computation closures, the one or more functional flows, or a combination there based, at least in part, on the one or more privacy policies.