Semantic Tagged Ads
First Claim
1. A method comprising:
- detecting a landing page for a retail web page, said landing page comprising a plurality of items for sale;
identifying said plurality of items on said retail web page by detecting a tag for each of said items;
gathering properties relating to each of said items, said properties being identified by said tags;
creating a second web page and displaying a first item from said plurality of items for sale.
3 Assignments
0 Petitions
Accused Products
Abstract
A scraping mechanism may download a web page from a retailer and extract information for each item being offered for sale. The scraping mechanism may parse the published HTML code to identify items for sale, along with other parameters that may be presented in the web page. From the web page, a data structure may be created that represents the items for sale, and the data structure may be used to generate advertisements for the retailer, add the items to a search engine, or for other uses. In some embodiments, the retailer may include hints, tags, or other annotations in the HTML code to facilitate the data capture. The web page may be a standard public page or may be a private page accessible to the scraping mechanism only.
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Citations
20 Claims
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1. A method comprising:
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detecting a landing page for a retail web page, said landing page comprising a plurality of items for sale; identifying said plurality of items on said retail web page by detecting a tag for each of said items; gathering properties relating to each of said items, said properties being identified by said tags; creating a second web page and displaying a first item from said plurality of items for sale. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. An advertisement generator comprising:
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a crawler that; crawls a retail web site to identify products for sate, said products being defined by tags embedded in HTML within said retail web site; and for each item for sale on said web site, gathering properties; a renderer that; receives a request for a web page; formats said properties for a first items for sale; and displays said first item for sale on said second web page, - View Dependent Claims (11, 12, 13)
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14. The advertisement generator of claim I 1, said crawler that further:
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identifies a first web page in said web site, said first page comprising a plurality of items for sale; identifies each of said plurality of items for sale from said first web page; and for each of said plurality of items for sale; identifies a product web page comprising a single product for sale; and retrieves properties for said single product for sale. - View Dependent Claims (15)
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16. A method performed on a computer processor, said method comprising:
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detecting a landing page for a retail web page, said landing page comprising a plurality of items for sale, each of said items for sale having a link to a product page displaying a single item for sale; identifying said plurality of items on said retail web page by detecting a tag for each of said items; gathering properties relating to each of said items, said properties being identified by said tags, at least one of said properties being generated by retrieving one of said product pages; receiving a request for an advertisement on a second web page; determining a template for displaying a first item for sale in said second web page; and supplying said first item for sale using said template to be displayed as part of said second web page. - View Dependent Claims (17, 18, 19, 20)
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Specification