GENERATING AN ELECTRONIC MESSAGE DURING A BROWSING SESSION

• US 20130110944A1
• Filed: 05/30/2012
• Published: 05/02/2013
• Est. Priority Date: 10/27/2011
• Status: Abandoned Application

• Current Assignee: CBS Interactive Inc. (Paramount Global (f/k/a ViacomCBS Inc.))
• Original Assignee: CBS Interactive Inc. (Paramount Global (f/k/a ViacomCBS Inc.))
• Inventors: Ketcham, James, Dreilinger, Daniel, Taylor, Kenric
• Application Number:
  US13/484,149
• Publication Number:
  US 20130110944A1
• Time in Patent Office: Days
• US Class Current: 709/206
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

A computer system for generating an electronic message for a user includes a memory and a processing circuit. The memory is configured to store a plurality of user identifiers, each user identifier having an electronic message address associated with the user. The processing circuit is configured to receive user interaction data relating to user interaction with first content on a web site during a web browsing session, identify a keyword associated with the content interacted with by the user, store the keyword in a memory device, select second content using the stored keyword, generate an electronic message comprising the second content, and transmit the electronic message over a network interface to the user during the web browsing session.

Claims

1. A computer system for generating an electronic message for a user, the system comprising:

a memory configured to store a plurality of user identifiers, wherein each user identifier comprises an electronic message address associated with the user; and

a processing circuit configured to;

receive user interaction data relating to user interaction with first content on a web site during a web browsing session;

identify a keyword associated with the content interacted with by the user by querying a database of tags associated with web pages viewed by the user;

receive from the database a tag common to at least a predetermined number of the web pages viewed by the user;

store the keyword in a memory device;

select second content using the stored keyword;

generate an electronic message comprising the second content; and

transmit the electronic message over a network interface to the user during the web browsing session.

2. The computer system of claim 1, wherein the processing circuit is further configured to determine, based on the user interaction data that the user has had a predetermined number of interactions with the web site before transmitting the electronic message over the network interface to the user.

3. The computer system of claim 2, wherein the predetermined number of interactions comprises a predetermined number of views of different web pages on the web site.

5. The computer system of claim 1, wherein the first content on the web site comprises product information for a product, wherein the second content is related to the product and comprises at least one of an offer and product information.

6. The computer system of claim 1, wherein selecting the second content comprises selecting based on user profile criteria indicating that the user is a qualified lead for the second content.

7. The computer system of claim 1, wherein the selected second content comprises an offer relating to a video gaming product.

8. The computer system of claim 1, wherein the computer system operates to transmit the message in real time.

9. The computer system of claim 1, wherein the processing circuit is further configured to:

update the list of user identifiers in the memory to add a new user interested in receiving electronic messages; and

remove an old user no longer interested in receiving electronic messages.

10. The computer system of claim 1, wherein the processing circuit is further configured to select the second content based on a web site being visited by the user during the browsing session.

4. (canceled)

11. A computer system for generating an electronic message for a user, the system comprising:

a memory configured to store a plurality of user profiles, wherein each user profile comprises at least an electronic message address associated with the user; and

a processing circuit configured to;

receive user interaction data relating to user interaction with a web site, wherein each of a plurality of user interaction data comprises a time of day, a day, a date, or a month that the user interacted with the web site;

store the user interaction data in respective user profiles in the memory;

determine an approximate time associated with a plurality of user interactions with the web site based on the stored user interaction data for a user;

determine whether the approximate time has been reached; and

transmit an electronic message over a network interface to the user at the approximate time when the time has been reached.

12. The computer system of claim 11, wherein the approximate time comprises at least one of a time of day and a date.

13. The computer system of claim 11, wherein determining an approximate time associated with the plurality of user interactions comprises determining that the user viewed a web page on the web site on at least a predetermined number of occasions at approximately the same time of day.

14. The computer system of claim 13, the processing circuit further configured to:

select content for the electronic message based on tags associated with content viewed by the user during the predetermined number of occasions.

15. The computer system of claim 14, wherein the approximate time is no greater than an hour away from at least a plurality of the associated plurality of user interactions with the web site.

16. A non-transitory computer-readable storage medium comprising machine-executable instructions which, when executed by a processing circuit, implement a method comprising:

storing in a memory a plurality of user identifiers, wherein each user identifier comprises an electronic message address associated with the user;

receiving user interaction data relating to user interaction with first content on a web site during a web browsing session;

identifying a keyword associated with the content interacted with by the user by querying a database of tags associated with web pages viewed by the user;

receiving from the database a tag common to at least a predetermined number of the web pages viewed by the user;

storing the keyword in a memory device;

selecting second content using the stored keyword;

generating an electronic message comprising the second content; and

transmitting the electronic message over a network interface to the user during the web browsing session.

17. The computer-readable storage medium of claim 16, wherein the method further comprises:

determining based on the user interaction data that the user has had a predetermined number of interactions with the web site before transmitting the electronic message over the network interface to the user.

18. The computer-readable storage medium of claim 17, wherein the predetermined number of interactions comprises a predetermined number of views of different web pages on the web site.

20. The computer-readable storage medium of claim 16, wherein the first content on the web site comprises product information for a product, wherein the second content is related to the product and comprises at least one of an offer and product information.

21. The computer-readable storage medium of claim 16, wherein the method further comprises:

updating the list of user identifiers in the memory to add a new user interested in receiving electronic messages; and

removing an old user no longer interested in receiving electronic messages.

19. (canceled)