SYSTEM AND METHOD FOR INCREASING RELEVANCY OF MESSAGES DELIVERED TO A DEVICE OVER A NETWORK

• US 20130110949A1
• Filed: 05/26/2011
• Published: 05/02/2013
• Est. Priority Date: 05/28/2010
• Status: Abandoned Application

• Current Assignee: Prim'Vision
• Original Assignee: Prim'Vision
• Inventors: Maurel, Georges, Giraud, Christina, Vassalluzzo, Barbara
• Application Number:
  US13/700,645
• Publication Number:
  US 20130110949A1
• Time in Patent Office: Days
• US Class Current: 709/206
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 51/212 using filtering or selective blocking
• CPC Class Codes: H04L 67/306 User profiles

Abstract

A system for increasing relevancy of messages delivered to a device (100) over network (300), characterized in that the device (100) comprises: a profile module (110) arranged for determining a user'"'"'s profile, the user'"'"'s profile comprising: a plurality of classes; a least a level of interest associated to each class, the level of interest depending on the class and on at least one of the following parameters: the time, the place of the user, an event mode, the event mode indicating if a detected event must be initiated by an application of the device (100) itself or if a detected event must be initiated by the user or by another device, a profile file comprising storage means for storing said user'"'"'s profile; reception means (102) for receiving from a server via a network (300) messages, each message comprising a content and a header, the header comprising a class that relates to the content; the profile module (110) being arranged for: defining from the user'"'"'s profile a probability of interest associated the class of the message; determining a threshold of interest; filtering the received message through storing the message in storage means of the device (100) in case the probability of interest associated to the class of the message is higher than the threshold; rejecting the message from the device (100) in case the probability of interest associated to the class of the message is lower than the threshold; detecting an event and determining whether said event matches at least one event type of a list of event types stored in the device (100); if said event matches at least one event type, then retrieving data related to at least one of the following parameters: the current time, a parameter related to the current place of the user, an event mode of said detected event; based on the retrieved data, selecting in the user'"'"'s profile the class having the highest level of interest; selecting a message stored in the device (100) and having a header comprising said selected class; the device (100) comprising: display means for displaying on the device (100) a message invitation, the message invitation requesting from the user a consent to display on the device (100) the content of the message, a user interface for receiving from the user a response to the request, the device (100) being arranged for updating in the user'"'"'s profile (110) the level of interest of the selected class taking into account the response.

Claims

1. A method for delivering messages to a device over a network wherein the method comprises the following steps operated at the device:

determining a user'"'"'s profile, the user'"'"'s profile comprising;

a plurality of classes, each class being associated to a at least a level of interest, each level of interest being function of at least one of the following parameters;

the time, a parameter related to the place of the user, an event mode indicating whether a detected event is an action initiated by the user in order to access a message delivered to the device,

storing said user'"'"'s profile in storage means of the device;

receiving messages from a server via a network, each message comprising a content and a header, the header comprising a class that relates to the content;

defining from the user'"'"'s profile a probability of interest associated the class of the message;

retrieving a threshold of interest;

filtering the received message through storing the message in storage means of the device in case the probability of interest associated to the class of the message is higher than the threshold;

rejecting the message in case the probability of interest associated to the class of the message is lower than the threshold;

detecting an event and determining whether said event matches at least one event type comprised in a predetermined list of event types;

if said event matches at least one event type of the predetermined list, then retrieving data related to at least one of the following parameters;

the current time, a data related to the current place of the user, an event mode of said detected event,

retrieving in the user'"'"'s profile classes based on said retrieved data, then ranking the retrieved classes in function of at least their associated level of interest, then selecting one class among the ranked classes,

selecting a message stored in the device and having a header comprising said selected class;

displaying on the device a message invitation, the message invitation requesting from the user a consent to display the content of the message;

receiving from the user a response to the request; and

updating in the user'"'"'s profile the level of interest of the selected class taking into account the response.

2. The method according to claim 1, wherein the probability of interest is computed from a general level of interest associated to the class of the message, the class being associated to a plurality of levels of interest, each level of interest being function of at least one of said parameters and wherein the general level of interest is the average of at least some levels of interest of that class.

3. The method according to claim 1, wherein the place is a social context taken among at least one of the following:

“

home”

, “

work”

, “

leisure”

, “

other”

;

each social context being associated to a time interval and a day;

at a given moment, the determination of the place of the user being based on the time and the day of said given moment.

4. The method according to claim 1, wherein prior to receiving a message from the server, a provisioning module of the device receives from the server a provisioning indication that indicates to the device that new messages are available at the server.

5. The method according to claim 1, wherein a class may comprise a plurality of classes of lower level or be part of a plurality of classes of higher level.

6. The method according to claim 1, wherein the header indicates a stereotype, a stereotype being defined through a file comprising a plurality of classes, each class being associated to a level of interest, wherein upon reception of a message, the steps of defining from the user'"'"'s profile a probability of interest and the step of retrieving a threshold of interest are replaced by comparing the stereotype of the header and the user'"'"'s profile, and wherein:

in case the stereotype of the header is matches the user'"'"'s profile, then storing the message in storage means of the device, skipping thereby the steps of defining from the user'"'"'s profile a probability of interest and the step of retrieving a threshold of interest, and

otherwise, proceeding to the steps of defining from the user'"'"'s profile a probability of interest and the step of retrieving a threshold of interest.

7. The method according to claim 6, wherein the step of comparing the stereotype indicated in the header and the user'"'"'s profile comprising the steps of:

for each class that is present in both stereotype and user'"'"'s profile, comparing the level of interest of that class as indicated in the stereotype with an average of levels of interest stored in the user'"'"'s profile for that class,

based on that comparison, determining whether the stereotype matches the user'"'"'s profile, and

in case the stereotype matches the user'"'"'s profile, then storing the message in the device, otherwise rejecting the message.

8. The method according to claim 6, wherein the header comprises a rule that indicates a stereotype corresponding to the user'"'"'s profile for which the message must be automatically rejected, skipping thereby the steps of defining from the user'"'"'s profile a general level of interest associated the class of the message and the step of determining a threshold of interest.

9. The method according to claim 1, wherein the step of ranking the classes comprises ranking the classes according to their respective level of interest only and the step of selecting one class among the ranked classes comprises selecting the class having the highest rank.

10. The method according to claim 1, wherein the step of selecting one class among the ranked classes comprises the following steps:

selecting a set of classes having a rank higher than a selection threshold or selecting in the user'"'"'s profile a set of classes through retrieving a predetermined number of classes having the highest rank of interest; and

among said set of classes, selecting one class through applying a rotation or a random criteria to said set of classes, preventing thereby to select the same class each time retrieved data are identical.

11. The method according to claim 1, wherein updating in the user'"'"'s profile the level of interest of the selected class comprises creating a log that collects at least data related to the class of the message, the time of the display, the place of the display, the response of the user to the request for consent, and wherein the log is used to update the level of interest of the class of the displayed message.

12. The method according to claim 11, wherein:

if the user consents to the display of the message, then the level of interest of the class of the displayed message is increased by a first predetermined number of points, and

if the user rejects the display of a message, then the level of interest of the class of the displayed message is decreased by a second predetermined number of points.

13. The method according to claim 1, wherein when the user'"'"'s profile does not comprise classes associated to levels of interest, then the user'"'"'s profile is initialized through conducting the following steps:

storing in the device a plurality of stereotypes, each stereotype corresponding to a predefined profile and associating a level of interest for each class of a plurality of classes,

asking questions to the user,

based on the replies to the questions, identifying a stereotype, and

initializing the user'"'"'s profile with the levels of interest of the identified stereotype.

14. The method according to claim 1, wherein updating the profile of the user comprises the following steps:

selecting a class to be tested for which the level of interest is not available or is uncertain,

selecting a message having a header comprising said class to be tested,

displaying on the device a message invitation, the message invitation requesting from the user a consent to display on the device the content of said message,

receiving from the user a response to the request, and

updating in the user'"'"'s profile the level of interest of said class to be tested taking into account the response.

15. (canceled)

16. A system for delivering messages to a device over network wherein the device comprises:

a profile module arranged for determining a user'"'"'s profile, the user'"'"'s profile comprising;

a plurality of classes;

a least a level of interest associated to each class, the level of interest depending on the class and on at least one of the following parameters;

the time, the place of the user, an event mode, the event mode indicating whether a detected event is an action initiated by the user in order to access a message delivered to the device,

a profile file comprising storage means for storing said user'"'"'s profile;

reception means for receiving from a server via a network messages, each message comprising a content and a header, the header comprising a class that relates to the content;

the profile module being arranged for;

defining from the user'"'"'s profile a probability of interest associated the class of the message;

determining a threshold of interest;

filtering the received message through storing the message in storage means of the device in case the probability of interest associated to the class of the message is higher than the threshold;

rejecting the message from the device in case the probability of interest associated to the class of the message is lower than the threshold;

detecting an event and determining whether said event matches at least one event type of a list of event types stored in the device;

if said event matches at least one event type, then retrieving data related to at least one of the following parameters;

the current time, a parameter related to the current place of the user, an event mode of said detected event;

retrieving in the user'"'"'s profile classes based on said retrieved data, then ranking the retrieved classes in function of at least their associated level of interest, then selecting one class among the ranked classes,

selecting a message stored in the device and having a header comprising said selected class;

the device comprising;

display means for displaying on the device a message invitation, the message invitation requesting from the user a consent to display on the device the content of the message,

a user interface for receiving from the user a response to the request, and

the device being arranged for updating in the user'"'"'s profile the level of interest of the selected class taking into account the response.

17. A method for delivering messages to a mobile device over a network, the method comprises the following steps operated at the device:

determining a user'"'"'s profile, wherein the user'"'"'s profile comprises;

a plurality of classes, each class being associated to a at least a level of interest, each level of interest being function of at least one of the following parameters;

time, a parameter related to the place of the user, an event mode indicating whether a detected event is an action initiated by the user in order to access a message delivered to the device,

storing the user'"'"'s profile in the device;

receiving messages, each message being associated with a class that relates to a content of the message;

defining from the user'"'"'s profile a probability of interest associated the class of the message;

retrieving a threshold of interest;

filtering a received message through storing the message in the device in case the probability of interest associated to the class of the message is higher than the threshold;

rejecting the message in case the probability of interest associated to the class of the message is lower than the threshold;

retrieving data related to at least one of the following parameters;

the current time, a data related to the current place of the user, an event mode of said detected event,

retrieving in the user'"'"'s profile classes based on said retrieved data, then ranking the retrieved classes in function of at least their associated level of interest, then selecting one class among the ranked classes;

selecting a message stored in the device and associated with said selected class;

displaying on the device a message invitation, the message invitation requesting from the user a consent to display the content of the message;

receiving from the user a response to the request; and

updating in the user'"'"'s profile the level of interest of the selected class taking into account the response.