AFFECT BASED CONCEPT TESTING
First Claim
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1. A computer implemented method for concept evaluation comprising:
- exposing a plurality of people to a concept wherein the exposing includes displaying of a rendering related to the concept on an electronic display;
collecting mental state data from a plurality of people as they are exposed to the concept wherein the mental state data comprises facial data;
analyzing the mental state data to produce mental state information; and
evaluating the concept based on the mental state information.
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Abstract
Analysis of mental states pertaining to concept testing is described. Concepts may be evaluated by seeing a product, seeing a service, seeing a model, viewing an advertisement, and the like. Data which includes facial information is captured for viewers of a concept. Facial and physiological information is gathered for a group of viewers. Demographic information is collected and used as a criterion for evaluating the concept. Data captured from an individual viewer or group of viewers is used to optimize a concept.
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Citations
24 Claims
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1. A computer implemented method for concept evaluation comprising:
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exposing a plurality of people to a concept wherein the exposing includes displaying of a rendering related to the concept on an electronic display; collecting mental state data from a plurality of people as they are exposed to the concept wherein the mental state data comprises facial data; analyzing the mental state data to produce mental state information; and evaluating the concept based on the mental state information. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22)
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23. A computer program product embodied in a non-transitory computer readable medium for concept evaluation, the computer program product comprising:
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code for exposing a plurality of people to a concept wherein the exposing includes displaying of a rendering related to the concept on an electronic display; code for collecting mental state data from a plurality of people as they are exposed to the concept wherein the mental state data comprises facial data; code for analyzing the mental state data to produce mental state information; and code for evaluating the concept based on the mental state information.
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24. A computer system for concept evaluation comprising:
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a memory which stores instructions; one or more processors attached to the memory wherein the one or more processors, when executing the instructions which are stored, are configured to; expose a plurality of people to a concept wherein the exposing includes displaying of a rendering related to the concept on an electronic display; collect mental state data from a plurality of people as they are exposed to the concept wherein the mental state data comprises facial data; analyze the mental state data to produce mental state information; and evaluate the concept based on the mental state information.
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Specification