COMMERCIALIZATION OPPORTUNITIES FOR INFORMATIONAL SEARCHING IN A GESTURE-BASED USER INTERFACE
First Claim
1. A method in a computing system for presenting opportunities for commercialization in conjunction with browsing and/or searching for information, the method comprising:
- presenting via a presentation device associated with the computing system one or more instances of electronic content containing information relating to a first topic in which a user has indicated an interest;
receiving, from an input device capable of providing gesture input, an indication of a user inputted gesture that corresponds to an indicated portion of the presented electronic content, the indicated portion of electronic content identifying a second topic related to the first topic, an object related to the first topic, and/or an action related to the first topic;
dynamically determining sponsor supplied content associated with an opportunity for commercialization that corresponds to at least one of the identified first topic, second topic, object, and/or action; and
presenting the determined sponsor supplied content associated with the opportunity for commercialization in conjunction with the identified first topic, second topic, object, and/or action, therein providing an opportunity for commercialization that relates to the first topic to which the user has indicated interest.
1 Assignment
0 Petitions
Accused Products
Abstract
Methods, systems, and techniques for presenting sponsor supplied content associated with commercial opportunities in a gesture-based user interface are provided. Example embodiments provide a Gesture Based Content Presentation System (GBCPS), which enables a gesture-based user interface to determine and present sponsor supplied content associated with an opportunity for commercialization related to a portion of electronic input that has been indicated by a received gesture. In overview, the GBCPS allows a portion (e.g., an area, part, etc.) of electronically presented content to be dynamically indicated by a gesture. The GBCPS examines the indicated portion in conjunction with possibly a set of (e.g., one or more) factors to determine which sponsor supplied content associated with an opportunity for commercialization to present. Once the sponsor supplied content associated with an opportunity for commercialization is determined, it is then presented to the user in conjunction with the indicated topic, object, and/or action.
-
Citations
130 Claims
-
1. A method in a computing system for presenting opportunities for commercialization in conjunction with browsing and/or searching for information, the method comprising:
-
presenting via a presentation device associated with the computing system one or more instances of electronic content containing information relating to a first topic in which a user has indicated an interest; receiving, from an input device capable of providing gesture input, an indication of a user inputted gesture that corresponds to an indicated portion of the presented electronic content, the indicated portion of electronic content identifying a second topic related to the first topic, an object related to the first topic, and/or an action related to the first topic; dynamically determining sponsor supplied content associated with an opportunity for commercialization that corresponds to at least one of the identified first topic, second topic, object, and/or action; and presenting the determined sponsor supplied content associated with the opportunity for commercialization in conjunction with the identified first topic, second topic, object, and/or action, therein providing an opportunity for commercialization that relates to the first topic to which the user has indicated interest. - View Dependent Claims (2, 4, 5, 6, 9, 10, 11, 12, 13, 15, 16, 17, 19, 21, 22, 23, 26, 28, 31, 32, 33, 34, 35, 36, 45, 46, 47, 51, 52, 53, 54, 55, 57, 60, 66, 69, 70, 90, 101, 104, 108, 116, 120, 128, 129)
-
-
3. (canceled)
-
7-8. -8. (canceled)
-
14. (canceled)
-
18. (canceled)
-
20. (canceled)
-
24-25. -25. (canceled)
-
27. (canceled)
-
29-30. -30. (canceled)
-
37-44. -44. (canceled)
-
48-50. -50. (canceled)
-
56. (canceled)
-
58-59. -59. (canceled)
-
61-65. -65. (canceled)
-
67-68. -68. (canceled)
-
71-89. -89. (canceled)
-
91-100. -100. (canceled)
-
102-103. -103. (canceled)
-
105-107. -107. (canceled)
-
109-115. -115. (canceled)
-
117-119. -119. (canceled)
-
121-127. -127. (canceled)
-
130-390. -390. (canceled)
Specification