ASSOCIATIVE SEARCH ENGINE

• US 20130117119A1
• Filed: 12/21/2012
• Published: 05/09/2013
• Est. Priority Date: 02/13/1997
• Status: Abandoned Application

• Current Assignee: RPX Clearinghouse LLC (RPX Corporation)
• Original Assignee: Rockstar Consortium US LP (Rockstar Consortium Inc.)
• Inventors: Skillen, Richard Prescott, Livermore, Frederick Caldwell
• Application Number:
  US13/724,495
• Publication Number:
  US 20130117119A1
• Time in Patent Office: Days
• US Class Current: 705/14.54
• CPC Class Codes: G06F 16/245 Query processing
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/954 Navigation, e.g. using categorised browsing
• CPC Class Codes: G06F 16/955 using information identifiers, e.g. uniform resource locators [URL]
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: Y10S 707/959 Network
• CPC Class Codes: Y10S 707/99933 Query processing, i.e. searching
• CPC Class Codes: Y10S 707/99936 Pattern matching access
• CPC Class Codes: Y10S 707/99943 Generating database or data structure, e.g. via user interface
• CPC Class Codes: Y10S 707/99945 Object-oriented database structure processing

Abstract

This invention relates to an advertisement machine which provides advertisements to a user searching for desired information within a data network. The machine receives, from a user, a search request including a search argument corresponding to the desired information and searches, based upon the received search argument, a first database having data network related information to generate search results. It also correlates the received search argument to a particular advertisement in a second database having advertisement related information. The search results together with the particular advertisement are provided by the machine to the user.

Claims

1. A method for providing a page for display on a user device, the method comprising:

receiving a search request including a search argument;

transmitting the search argument to a first search engine for the first search engine to search, based on the received search argument, a first database having network related information to generate at least one search result;

transmitting the search argument to a second search engine for the second search engine to correlate the search argument to a particular advertisement in a second database having advertisement related information; and

transmitting information to a user device to enable the user device to display a page including the at least one search result and an advertisement insert that includes the particular advertisement.

2. The method of claim 1, wherein correlating the search argument to the particular advertisement includes the second search engine selecting the particular advertisement based on the received search argument and user profile data associated with a user of the user device.

3. The method of claim 2, wherein the user profile data includes selections of the user from previous search results.

4. The method of claim 2, comprising maintaining the user profile from at least one of past search sessions of the user and historical data gathered on buying habits of the user.

5. The method of claim 2, wherein the user profile data includes user preference data.

6. The method of claim 5, wherein the user preference data may be edited by an end user.

7. The method of claim 2, wherein the user profile data is stored on the user device.

8. The method of claim 7, wherein the user profile data is updated based on user search activity during a search session.

9. The method of claim 1, wherein transmitting the information to the user device includes transmitting a Java application to the user device.

10. The method of claim 9, wherein the display of the advertisement insert is performed by the Java application.

11. The method of claim 1, wherein the search argument comprises a keyword.

12. The method of claim 1, wherein the second search engine is part of the first search engine.

13. The method of claim 1, wherein the at least one search result is displayed in an order that relates to a user'"'"'s past preferences.

14. The method of claim 1, wherein transmitting the information to the user device comprises constructing the information based upon previous searches on the user device.

15. The method of claim 1, wherein the information transmitted to the user device includes network related information associated with respective World Wide Web (WWW) site locations.

16. The method of claim 1, wherein fuzzy logic is used to correlate the received search argument to the particular advertisement.

17. The method of claim 1, wherein the page comprises a specialized advertisement constructed based upon profile data of a user associated with the user device.

18. The method of claim 1, wherein at least one of receiving the search request, transmitting the search argument to the first search engine, transmitting the search argument to the second search engine, and transmitting the information to the user device is performed by a server.

19. The method of claim 18, wherein the server and the first search engine are housed at a same site.

20. The method of claim 18, wherein the server and the second search engine are housed at a same site.

21. The method of claim 1, further comprising recording that a user has selected the particular advertisement.

22. The method of claim 21, further comprising updating the advertisement insert based on selection of the particular advertisement.

23. The method of claim 21, further comprising extracting a toll from a seller associated with the particular advertisement based on the recording of the selection.

24. The method of claim 21, wherein recording that the user has selected the particular advertisement is performed by a server.

25. The method of claim 21, wherein recording that the user has selected the particular advertisement is performed by the second search engine.

26. The method of claim 21, wherein at least one of receiving the search request, transmitting the search argument to the first search engine, transmitting the search argument to the second search engine, transmitting the information to the user device, recording that the user has selected the particular advertisement, and updating the advertisement insert is performed by a server.