PROVIDING RELEVANT PRODUCT REVIEWS TO THE USER TO AID IN PURCHASING DECISION

• US 20130117329A1
• Filed: 11/03/2011
• Published: 05/09/2013
• Est. Priority Date: 11/03/2011
• Status: Active Grant

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: Bank, Judith H., Bradley, Lisa M., Sun, Lin, Yang, ChunHui
• Granted Patent: US 9,104,771 B2
• Time in Patent Office: Days
• US Class Current: 707/803
• CPC Class Codes: G06F 16/954 Navigation, e.g. using categorised browsing

Abstract

A method, system and computer program product for providing relevant product reviews to a user. A user'"'"'s session on a website is monitored to gather information related to reviewing and writing product reviews as well as to buying and browsing habits. The actions performed by the user in connection with the monitored user session are populated in a database. Once populating the database is completed, the personality report of the user, which includes personality traits, is generated using the populated database. Also, a list of reviewers that are favored by the user is generated. By using the personality traits of the user to match reviews of interest as well as providing reviews from those reviewers favored by the user, the user can have more confidence in the usefulness or relevance of these reviews.

Claims

1. A method for providing relevant product reviews to a user, the method comprising:

monitoring a user session on a first website to gather information related to one or more of the following;

purchasing habits, browsing habits and reviewing and writing product reviews;

populating a database with actions performed by said user in connection with said monitored user session;

generating one or more of a personality report of said user comprising personality traits of said user using said populated database and a list of reviewers designated as favored using said populated database;

searching and identifying product reviews of interest on a product or a service using one or more of said personality report of said user and said list of reviewers designated as favored; and

displaying, by a processor, one or more of said identified product reviews of interest on said product or said service that meet a threshold criteria to said user.

2. The method as recited in claim 1 further comprising:

populating said database with one or more of the following actions;

commenting about a product review, voting for a product review, reading a review continuation, scrolling down in a text of a product review, and sending a product review to a friend.

3. The method as recited in claim 1 further comprising:

collecting reviews written by friends of said user, wherein said friends of said user are identified from one or more of a social network and a contact list; and

populating said database with said collected reviews.

4. The method as recited in claim 1 further comprising:

collecting reviews written by said user; and

populating said database with said collected reviews.

5. The method as recited in claim 1 further comprising:

searching and identifying said product reviews of interest on said product or said service being viewed by said user on a second website using one or more of said personality report of said user and said list of reviewers designated as favored.

6. The method as recited in claim 1 further comprising:

searching and identifying said product reviews of interest on said product or said service related to a product review being viewed by said user using one or more of said personality report of said user and said list of reviewers designated as favored.

7. The method as recited in claim 1 further comprising:

providing said user an option to generate a product review on said product or said service; and

receiving said generated product review from said user.

8. The method as recited in claim 7 further comprising:

posting said received generated product review to a second website.

9. A computer program product embodied in a computer readable storage medium for providing relevant product reviews to a user, the computer program product comprising the programming instructions for:

monitoring a user session on a first website to gather information related to one or more of the following;

purchasing habits, browsing habits and reviewing and writing product reviews;

populating a database with actions performed by said user in connection with said monitored user session;

generating one or more of a personality report of said user comprising personality traits of said user using said populated database and a list of reviewers designated as favored using said populated database;

searching and identifying product reviews of interest on a product or a service using one or more of said personality report of said user and said list of reviewers designated as favored; and

displaying one or more of said identified product reviews of interest on said product or said service that meet a threshold criteria to said user.

10. The computer program product as recited in claim 9 further comprising the programming instructions for:

populating said database with one or more of the following actions;

commenting about a product review, voting for a product review, reading a review continuation, scrolling down in a text of a product review, and sending a product review to a friend.

11. The computer program product as recited in claim 9 further comprising the programming instructions for:

collecting reviews written by friends of said user, wherein said friends of said user are identified from one or more of a social network and a contact list; and

populating said database with said collected reviews.

12. The computer program product as recited in claim 9 further comprising the programming instructions for:

collecting reviews written by said user; and

populating said database with said collected reviews.

13. The computer program product as recited in claim 9 further comprising the programming instructions for:

searching and identifying said product reviews of interest on said product or said service being viewed by said user on a second website using one or more of said personality report of said user and said list of reviewers designated as favored.

14. The computer program product as recited in claim 9 further comprising the programming instructions for:

searching and identifying said product reviews of interest on said product or said service related to a product review being viewed by said user using one or more of said personality report of said user and said list of reviewers designated as favored.

15. The computer program product as recited in claim 9 further comprising the programming instructions for:

providing said user an option to generate a product review on said product or said service; and

receiving said generated product review from said user.

16. The computer program product as recited in claim 15 further comprising the programming instructions for:

posting said received generated product review to a second website.

17. A system, comprising:

a memory unit for storing a computer program for providing relevant product reviews to a user; and

a processor coupled to said memory unit, wherein said processor, responsive to said computer program, comprises;

circuitry for monitoring a user session on a first website to gather information related to one or more of the following;

purchasing habits, browsing habits and reviewing and writing product reviews;

circuitry for populating a database with actions performed by said user in connection with said monitored user session;

circuitry for generating one or more of a personality report of said user comprising personality traits of said user using said populated database and a list of reviewers designated as favored using said populated database;

circuitry for searching and identifying product reviews of interest on a product or a service using one or more of said personality report of said user and said list of reviewers designated as favored; and

circuitry for displaying one or more of said identified product reviews of interest on said product or said service that meet a threshold criteria to said user.

18. The system as recited in claim 17, wherein said processor further comprises:

circuitry for populating said database with one or more of the following actions;

commenting about a product review, voting for a product review, reading a review continuation, scrolling down in a text of a product review, and sending a product review to a friend.

19. The system as recited in claim 17, wherein said processor further comprises:

circuitry for collecting reviews written by friends of said user, wherein said friends of said user are identified from one or more of a social network and a contact list; and

circuitry for populating said database with said collected reviews.

20. The system as recited in claim 17, wherein said processor further comprises:

circuitry for collecting reviews written by said user; and

circuitry for populating said database with said collected reviews.