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SYSTEM AND METHOD FOR CUSTOMER INCENTIVE DEVELOPMENT AND DISTRIBUTION

  • US 20130124281A1
  • Filed: 05/11/2012
  • Published: 05/16/2013
  • Est. Priority Date: 05/13/2011
  • Status: Abandoned Application
First Claim
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1. A system for advertising and promotion wherein the value of the promotion is determined based on a profile of the consumer, the system comprising:

  • a merchant server computer;

    a microprocessor; and

    a memory, the memory programmed to execute a method of calculating a value for and delivering a promotion to a consumer, the method comprising,identifying a promotion to be offered to a consumer;

    identifying a consumer that is interested in the promotion;

    identifying a plurality of consumer-specific attributes;

    using at least one of the consumer-specific attributes to determine a promotion offering value;

    offering the promotion to the consumer at the promotion offering value;

    wherein the plurality of consumer-specific attributes related to the promotion are selected from the group consisting of,consumer purchasing data;

    a consumer temporal profile; and

    a consumer statistical trend profile;

    determining whether the consumer agrees to purchase the promotion at the promotional offering value; and

    determining whether to adjust the promotional offering value based on whether the consumer agreed to purchase the promotion.

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