SYSTEM AND METHOD FOR CUSTOMER INCENTIVE DEVELOPMENT AND DISTRIBUTION
First Claim
1. A system for advertising and promotion wherein the value of the promotion is determined based on a profile of the consumer, the system comprising:
- a merchant server computer;
a microprocessor; and
a memory, the memory programmed to execute a method of calculating a value for and delivering a promotion to a consumer, the method comprising,identifying a promotion to be offered to a consumer;
identifying a consumer that is interested in the promotion;
identifying a plurality of consumer-specific attributes;
using at least one of the consumer-specific attributes to determine a promotion offering value;
offering the promotion to the consumer at the promotion offering value;
wherein the plurality of consumer-specific attributes related to the promotion are selected from the group consisting of,consumer purchasing data;
a consumer temporal profile; and
a consumer statistical trend profile;
determining whether the consumer agrees to purchase the promotion at the promotional offering value; and
determining whether to adjust the promotional offering value based on whether the consumer agreed to purchase the promotion.
1 Assignment
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Accused Products
Abstract
A system for advertising and promotion comprises identifying a promotion to be offered to a consumer, identifying a consumer that is interested in the promotion, identifying a plurality of consumer-specific attributes, using at least one of the consumer-specific attributes to determine a promotion offering value, offering the promotion to the consumer at the promotion offering value determining whether the consumer agrees to purchase the promotion at the promotional offering value, and determining whether to adjust the promotional offering value based on whether the consumer agreed to purchase the promotion.
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Citations
20 Claims
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1. A system for advertising and promotion wherein the value of the promotion is determined based on a profile of the consumer, the system comprising:
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a merchant server computer; a microprocessor; and a memory, the memory programmed to execute a method of calculating a value for and delivering a promotion to a consumer, the method comprising, identifying a promotion to be offered to a consumer; identifying a consumer that is interested in the promotion; identifying a plurality of consumer-specific attributes; using at least one of the consumer-specific attributes to determine a promotion offering value; offering the promotion to the consumer at the promotion offering value; wherein the plurality of consumer-specific attributes related to the promotion are selected from the group consisting of, consumer purchasing data; a consumer temporal profile; and a consumer statistical trend profile; determining whether the consumer agrees to purchase the promotion at the promotional offering value; and determining whether to adjust the promotional offering value based on whether the consumer agreed to purchase the promotion. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A method of advertising and promotion, wherein the promotion value is varied according to the specific consumer being offered the promotion, the method comprising:
executing on a merchant computer server that includes a processor and memory, an algorithm adapted to, identify a promotion to be offered to a consumer; identify a consumer that is interested in the promotion; identify a consumer-specific attribute related to the promotion; use the consumer-specific attribute to determine a value for the promotion; offer the promotion to the consumer at the determined promotion value; determine whether the consumer agrees to purchase the promotion at the determined promotional value; and determine whether to adjust the determined promotional value based on whether the consumer agreed to purchase the promotion. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20)
Specification