ADVERTISEMENT DELIVERY SYSTEM, STORE TERMINAL AND COMPUTER-READABLE STORAGE MEDIUM

• US 20130124321A1
• Filed: 11/05/2012
• Published: 05/16/2013
• Est. Priority Date: 11/11/2011
• Status: Abandoned Application

• Current Assignee: Casio Computer Company Limited
• Original Assignee: Casio Computer Company Limited
• Inventors: Yamane, Kazuyasu, Ichikawa, Tatsuzi
• Application Number:
  US13/668,529
• Publication Number:
  US 20130124321A1
• Time in Patent Office: Days
• US Class Current: 705/14.57
• CPC Class Codes: G06Q 30/0259 based on store location
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

An advertisement delivery system of the present invention includes a store terminal, a management device connected to the store terminal via a communication network, and a mobile terminal connected to the management device via the communication network. The store terminal transmits a delivery instruction to the management device in response to an operation giving an instruction to deliver advertisement data. When the delivery instruction transmitted from the store terminal is received, the management device push-delivers the advertisement data of the store that has given the delivery instruction to the mobile terminal. Then, when the advertisement data of the store push-delivered from the management device is received, the mobile terminal judges whether or not the distance from the store to its current position is within a predetermined range, and outputs the advertisement data on a condition that the distance is within the predetermined range.

Claims

1. An advertisement delivery system that transmits advertisement data of a store via a communication network, comprising:

a store terminal;

a management device connected to the store terminal via the communication network; and

a mobile terminal connected to the management device via the communication network,

wherein the store terminal comprises a transmitting section which transmits a delivery instruction to the management device in response to an operation giving an instruction to deliver advertisement data,

wherein the management device comprises a delivering section which push-delivers to the mobile terminal the advertisement data of the store giving the delivery instruction, when the delivery instruction transmitted from the store terminal is received, and

wherein the mobile terminal comprises;

a judging section which judges whether a distance from the store giving the delivery instruction to a current position of the mobile terminal is within a predetermined range, when the advertisement data of the store giving the delivery instruction which has been push-delivered from the management device is received; and

an outputting section which outputs the advertisement data on a condition that the judging section has judged that the distance is within the predetermined range.

2. The advertisement delivery system according to claim 1, wherein the store terminal further comprising:

a creating section which creates the advertisement data, and the transmitting section transmits the advertisement data created by the creating section to the management device.

3. The advertisement delivery system according to claim 2, wherein the management device further comprising:

a registering section which receives and registers the advertisement data created by the creating section of the store terminal; and

a transmitting section which, when a request to transmit the advertisement data registered by the registering section is made by the store terminal, transmits the advertisement data registered in association with the store to the store terminal that has made the request.

4. The advertisement delivery system according to claim 1, wherein the delivering section of the management device delivers to the mobile terminal the advertisement data of the store giving the delivery instruction together with positional information of the store giving the delivery instruction, and

wherein the mobile terminal further comprises a position acquiring section which acquires positional information of the mobile terminal, and

wherein the judging section judges whether the distance from the store giving the delivery instruction to the current position of the mobile terminal is within the predetermined range based on the positional information of the mobile terminal acquired by the position acquiring section and the positional information of the store giving the delivery instruction which has been delivered from the management device.

5. The advertisement delivery system according to claim 1, wherein the store terminal further comprising:

an end specifying section which specifies an advertising end time, in which the transmitting section transmits the advertising end time specified by the end specifying section to the management device,

wherein the management device delivers the advertising end time received from the store terminal to the mobile terminal, and

wherein the mobile terminal further comprises;

a clocking section which clocks current time,

wherein the judging section further judges whether end of advertising has been reached based on the advertising end time received from the management device and the current time clocked by the clocking section, and

wherein the outputting section outputs the advertisement data on a condition that the judging section has judged that the distance is within the predetermined range and the end of advertising has not been reached.

6. The advertisement delivery system according to claim 1, wherein the transmitting section of the store terminal further transmits, to the management device, a stop instruction giving an instruction to deliver an advertisement stop instruction, in response to an instruction operation giving an instruction to stop advertisement, and

wherein the outputting section of the mobile terminal stops output of the advertisement data of the store that has given the stop instruction, when the stop instruction from the store terminal is received.

7. The advertisement delivery system according to claim 1, wherein the management device, when delivering to the mobile device the advertisement data of the store giving the delivery instruction, specifies a delivery target based on positional information of the store giving the delivery instruction, and a residence area or a work area of a user of the mobile terminal, and delivers the advertisement data to the mobile terminal of the specified delivery target.

8. The advertisement delivery system according to claim 1, wherein the management device, when delivering to the mobile device the advertisement data of the store giving the delivery instruction, specifies a delivery target based on attributes of the store giving the delivery instruction and attributes of a user of the mobile terminal, and delivers the advertisement data to the mobile terminal of the specified delivery target.

13. The advertisement delivery system according to claim 1, wherein the store terminal further comprising:

a selecting section which selects an arbitrary delivery method from among a plurality of delivery methods regarding how the advertisement data of the store is delivered and to which type of advertising medium the advertisement data is delivered, and

wherein the transmitting section transmits to the management device a delivery instruction giving an instruction to deliver the advertisement data by the delivery method selected by the selecting section, in response to the operation giving the instruction to deliver the advertisement data, and

wherein the delivering section of the management device delivers the advertisement data for which the delivery instruction has been given to an advertising medium of the selected delivery method in accordance with the selected delivery method, when the delivery instruction transmitted from the store terminal is received.

14. The advertisement delivery system according to claim 13, wherein one of the plurality of delivery methods is a method in which the management device which has received the advertisement data from the store terminal push-delivers the advertisement data to the mobile terminal with the mobile terminal as the advertising medium;

and

wherein the mobile terminal judges whether the distance from the store to the current position of the mobile terminal is within the predetermined range and outputs the advertisement data on the condition that the distance is within the predetermined range, when the advertisement data of the store push-delivered from the management device is received.

15. The advertisement delivery system according to claim 13, wherein one of the plurality of delivery methods is a method in which the management device which has received the advertisement data from the store terminal delivers the advertisement data to a digital signage with the digital signage as the advertising medium;

and

wherein the delivering section of the management device delivers the advertisement data to a digital signage near the store, based on a location of the store.

16. The advertisement delivery system according to claim 13, wherein one of the plurality of delivery methods is a method in which, when the management device which has received the advertisement data from the store terminal delivers the advertisement data via the communication network and the advertisement data is placed on a site on the communication network with the site as the advertising medium, the advertisement data is delivered to the mobile terminal in response to the site being accessed from the mobile terminal on a site user side;

and

wherein the mobile terminal comprises;

a search instructing section which accesses the site and gives an instruction to perform store search; and

a detection result receiving section which receives advertisement data of a store near the current position which has been found by the store search on the site side via the communication network,

wherein the outputting section outputs search results received from the detection result receiving section.

17. The advertisement delivery system according to claim 13, wherein one the plurality of delivery methods is a method in which the management device which has received the advertisement data from the store terminal delivers an electronic mail including the advertisement data via the communication network, with the electronic mail as the advertising medium, and

wherein the delivering section of the management device determines a transmission destination of the electronic mail with reference to store customer-management information, and delivers the electronic mail including the advertisement data to the mobile terminal of the transmission destination.

18. The advertisement delivery system according to claim 13, wherein the management device further comprising:

a registering section which receives and registers advertisement data created by a creating section of the store terminal; and

a sending section which, when a request to transmit the advertisement data registered by the registering section is made by the store terminal, sends the advertisement data registered in association with the store to the store terminal that has made the request.

19. The advertisement delivery system according to claim 13, wherein the store terminal further comprising:

a specifying section which specifies an advertising end time, and transmits the advertising end time specified by the specifying section to the management device, and

wherein the delivering section of the management device delivers the advertising end time received from the store terminal to the advertising medium of the selected delivery method, in accordance with the selected delivery method, and

wherein the advertising medium outputs the advertisement data on a condition that the advertising end time received from the management device has not been reached.

20. The advertisement delivery system according to claim 13, wherein the store terminal further transmits a stop instruction giving an instruction to deliver an advertisement stop instruction, in response to an instruction operation giving an instruction to stop advertisement,

wherein the delivering section of the management device delivers the stop instruction received from the store terminal to the advertising medium of the selected delivery method, in accordance with the selected delivery method;

and

wherein the advertising medium stops output of the advertisement data of the store that has given the stop instruction, when the stop instruction from the store terminal is received.

9. A store terminal comprising:

a connecting section which communicably connects with a management device that delivers advertisement data of a store to a mobile terminal via a communication network;

a first transmitting section which transmits to the management device a delivery instruction giving an instruction to push-deliver the advertisement data to the mobile terminal in response to an instruction operation giving an instruction to deliver the advertisement data of the store; and

a second transmitting section which transmits to the management device a delivery instruction giving an instruction to deliver information required for judgment to the mobile terminal that judges whether a distance from the store to a current position is within a predetermined range and outputs the advertisement data on a condition that the distance is within the predetermined range, when the delivery instruction for the advertisement data transmitted from the first transmitting section is received via the management device.

10. The store terminal according to claim 9, further comprising:

a creating section which creates the advertisement data of the store,

wherein the first transmitting section transmits to the management device the advertisement data of the store created by the creating section together with the delivery instruction for the advertisement data.

11. The store terminal according to claim 9, further comprising:

a third transmitting section which transmits to the management device a stop instruction giving an instruction to deliver an advertisement stop instruction, in response to an instruction operation giving an instruction to stop advertisement, after the first transmitting section transmits the delivery instruction for the advertisement data.

12. A non-transitory computer-readable storage medium having stored thereon a program that is executable by a computer, the program being executable by the computer to perform functions comprising:

processing for communicably connecting with a management device that delivers advertisement data of a store to a mobile terminal via a communication network;

processing for transmitting to the management device a delivery instruction giving an instruction to push-deliver the advertisement data to the mobile terminal in response to an instruction operation giving an instruction to deliver the advertisement data of the store; and

processing for transmitting to the management device a delivery instruction giving an instruction to deliver information required for judgment to the mobile terminal that judges whether a distance from the store to a current position is within a predetermined range and outputs the advertisement data on a condition that the distance is within the predetermined range, when the transmitted delivery instruction for the advertisement data of the store is received via the management device.