PROVIDING ADVERTISEMENTS IN AN AUGMENTED REALITY ENVIRONMENT

• US 20130124326A1
• Filed: 11/15/2011
• Published: 05/16/2013
• Est. Priority Date: 11/15/2011
• Status: Active Grant

• Current Assignee: R2 Solutions LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: HUANG, Wyatt (Ling-Wei), CHANG, Balduran (Chia-Chun), HUANG, Connie (Shih-Ting)
• Granted Patent: US 9,536,251 B2
• Time in Patent Office: Days
• US Class Current: 705/14.64
• CPC Class Codes: G06F 3/005 Input arrangements through a video camera
• CPC Class Codes: G06F 3/011 Arrangements for interaction with the human body, e.g. for user immersion in virtual reality blind teaching G09B21/00
• CPC Class Codes: G06K 7/1417 2D bar codes
• CPC Class Codes: G06Q 30/0252 based on events or environment, e.g. weather or festivals
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06T 11/60 Editing figures and text; Combining figures or text

Abstract

A computer-implemented method for providing advertisements in an augmented reality environment to a user includes receiving data related to a marker, the marker placed amongst one or more physical objects captured by the video camera. The computer-implemented method also includes retrieving dynamic digital content associated with the marker. Further, the computer-implemented method includes displaying the dynamic digital content amongst the one or more physical objects. Furthermore, the computer-implemented method includes receiving a user interaction with the dynamic digital content. Moreover, the computer-implemented method includes performing an action based on the user interaction.

Claims

1. A computer-implemented method for providing advertisements in an augmented reality environment, comprising:

receiving, by a computing device from a video camera device, data related to a marker, the marker placed amongst one or more physical objects captured by the video camera;

retrieving dynamic digital content associated with the marker;

displaying the dynamic digital content amongst the one or more physical objects;

receiving a user interaction with the dynamic digital content; and

performing an action based on the user interaction.

2. The method of claim 1, wherein the dynamic digital content comprises an advertisement.

3. The method of claim 1, wherein the dynamic digital content comprises a mechanism to make a purchase, and wherein performing the action comprises making a purchase.

4. The method of claim 1, wherein a variation of the dynamic digital content is selected in accordance with at least one of:

time, date, location, information about a user, a user preference, and display capability of a device.

5. The method of claim 1, further comprising:

converting the marker to a network address, wherein the dynamic digital content is retrieved using the network address.

6. The method of claim 1, wherein the marker comprises a QR code marker.

7. The method of claim 1, wherein displaying the dynamic digital content comprises rendering the dynamic digital content.

8. The method of claim 1, further comprising:

adjusting display of the dynamic digital content based on movements of the video camera.

9. A computer program product stored on a non-transitory computer-readable medium that when executed by a processor, performs a method for providing advertisements in an augmented reality environment, comprising:

receiving, by a computing device from a video camera device, data related to a marker, the marker placed amongst one or more physical objects captured by the video camera;

retrieving dynamic digital content associated with the marker;

displaying the dynamic digital content amongst the one or more physical objects;

receiving a user interaction with the dynamic digital content; and

performing an action based on the user interaction.

10. The computer program product of claim 9, wherein the dynamic digital content comprises an advertisement.

11. The computer program product of claim 9, wherein the dynamic digital content comprises a mechanism to make a purchase, and wherein performing the action comprises making a purchase.

12. The computer program product of claim 9, wherein a variation of the dynamic digital content is selected in accordance with at least one of:

time, date, location, information about a user, a user preference, and display capability of a device.

13. The computer program product of claim 9, further comprising:

converting the marker to a network address, wherein the dynamic digital content is retrieved using the network address.

14. The computer program product of claim 9, wherein the marker comprises a QR code marker.

15. The computer program product of claim 9, wherein displaying the dynamic digital content comprises rendering the dynamic digital content.

16. The computer program product of claim 9, further comprising:

adjusting display of the dynamic digital content based on movements of the video camera.

17. A computing device to providing advertisements in an augmented reality environment, comprising:

a video camera to receive data related to a marker, the marker placed amongst one or more physical objects captured by the video camera;

a network interface to retrieve dynamic digital content associated with the marker;

a display device to display the dynamic digital content amongst the one or more physical objects;

a user interface to receive a user interaction with the dynamic digital content; and

an interaction module to perform an action based on the user interaction.

18. The computing device of claim 17, wherein the dynamic digital content comprises an advertisement.

19. The computing device of claim 17, wherein a variation of the dynamic digital content is selected in accordance with at least one of:

time, date, location, information about a user, a user preference, and display capability of a device.

20. The computing device of claim 17, wherein the computing device comprises a mobile computing device.