IDENTIFYING A SAME USER OF MULTIPLE COMMUNICATION DEVICES BASED ON APPLICATION USE PATTERNS

• US 20130124331A1
• Filed: 11/30/2012
• Published: 05/16/2013
• Est. Priority Date: 11/11/2011
• Status: Active Grant

• Current Assignee: Blue Hills Series 95 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Jumptap Incorporated (Apollo Global Management, Inc.)
• Inventors: Doughty, Dennis L., Gordan, Benjamin M., Mysore, Shrikanth B., Tengler, Matthew A.
• Granted Patent: US 10,565,625 B2
• Time in Patent Office: Days
• US Class Current: 705/14.66
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

A system for identifying a same user of multiple communication devices is configured to perform the steps of: (a) receiving first data relating to a first device operated by a user; (b) receiving second data relating to a second device operated by a user; (c) determining that the user of the first device is the user of the second device based on identifying that the first data is substantially the same as the second data; and (d) selecting and transmitting a sponsored content to the second device for display thereon, wherein the sponsored content has a relevance to the first and second data and/or a user characteristic datum associated with the user.

Claims

1. A system for identifying a same user of multiple communication devices, the system comprising one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of:

(a) receiving data corresponding to a first application use-pattern from a first communication device operated by a user;

(b) receiving data corresponding to a second application use-pattern from a second communication device operated by a user;

(c) determining that the user of the first communication device is the user of the second communication device based on identifying that the first application use-pattern is the same as the second application use-pattern;

(d) determining that a pre-existing universal profile has not been created to identify that the first and second communication devices are used by the same user; and

(e) creating a universal profile for the user containing data corresponding to the first and second communication devices.

2. The system of claim 1, wherein the first or second application use-pattern corresponds to at least one of:

(a) a set of applications used on the first and second communication devices;

(b) an order of applications used on the first and second communication devices;

(c) a time of day of use of one or more applications on the first and second communication devices;

(d) a duration of application use on the first and second communication devices; and

(e) a location of use of one or more applications on the first and second communication devices.

3. The system of claim 2, wherein the universal profile includes at least one of:

(a) a payment and billing history associated with the user;

(b) a duration of online interactions by the user associated with his respective communication devices;

(c) a number of online interactions by the user via his respective communication devices;

(d) a usage pattern of the respective communication devices dependent on location or time of day use thereof;

(e) a type of content accessed by the user via his respective communication devices;

(f) previous search queries entered by the user via his respective communication devices;

(g) shopping habits associated with the user;

(h) videos, music, or audio listened to or downloaded by the user;

(i) previous geographies associated with the user; and

(j) webpages visited or applications used by the user via his respective communication devices.

4. The system of claim 3, wherein the shopping habits are at least one of:

(a) products viewed or purchased on one of the first and second communication devices;

(b) purchase amounts of the products purchased on one of the first and second communication devices;

(c) purchase dates of the products purchased on one of the first and second communication devices; and

(d) elapsed time between a product viewing and a product purchase on one of the first and second communication devices.

5. The system of claim 3, wherein the system is further configured to perform the steps of:

(a) selecting a sponsored content based on a relevancy thereof with the universal profile; and

(b) transmitting the sponsored content to the second communication device for display thereon.

6. The system of claim 5, wherein the selection of the sponsored content is based at least on:

(a) frequency capping;

(b) cross-platform conversion tracking;

(c) retargeted advertisements;

(d) cross-platform retargeted advertisements;

or

(e) brand-impact data.

7. The system of claim 4, wherein the relevancy is further based on a user characteristic datum associated with the user.

8. The system of claim 7, wherein the user characteristic datum is selected from the list consisting of:

(a) age, age-range, or birthdate;

(b) gender;

(c) race;

(d) religion;

(e) marital status;

(f) area code of the phone number assigned to one of the first and second communication devices;

(g) zip code;

(h) home address;

(i) work address;

(j) billing address;

(k) type of credit card used to pay a carrier providing service to the respective communication devices;

(1) birthplace;

(m) employer;

(n) employment position;

(o) income bracket of the user;

(p) model of one of the first and second communication devices; and

(q) operating system of one of the first and second the communication devices.

9. The system of claim 1, wherein the first and second communication devices are one of:

(a) a cellular phone;

(b) a tablet;

(c) a portable media player

(d) a laptop or notebook computer;

(e) a television;

(f) a cable box; and

(g) a personal computer.