CREATION OF A UNIVERSAL PROFILE OF A USER BY IDENTIFYING A SAME DATUM ACROSS A PLURALITY OF USER PROFILES CORRESPONDING TO THE USER
First Claim
1. A system for identifying a same user of multiple communication devices, the system comprising one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of:
- (a) identifying a first profile associated with a user of a first communication device;
(b) identifying a second profile associated with a user of a second communication device;
(c) determining that the user of the first communication device is the same as the user of the second communication device based on identifying at least one same datum contained in the first profile and the second profile;
(d) determining that a pre-existing universal profile has not been created for the first or second profile; and
(e) associating the first and second profiles with a universal profile corresponding to the user.
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Accused Products
Abstract
A system for identifying a same user of multiple communication devices is configured to perform the steps of: (a) receiving first data relating to a first device operated by a user; (b) receiving second data relating to a second device operated by a user; (c) determining that the user of the first device is the user of the second device based on identifying that the first data is substantially the same as the second data; and (d) selecting and transmitting a sponsored content to the second device for display thereon, wherein the sponsored content has a relevance to the first and second data and/or a user characteristic datum associated with the user.
56 Citations
11 Claims
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1. A system for identifying a same user of multiple communication devices, the system comprising one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of:
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(a) identifying a first profile associated with a user of a first communication device; (b) identifying a second profile associated with a user of a second communication device; (c) determining that the user of the first communication device is the same as the user of the second communication device based on identifying at least one same datum contained in the first profile and the second profile; (d) determining that a pre-existing universal profile has not been created for the first or second profile; and (e) associating the first and second profiles with a universal profile corresponding to the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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Specification