REPUTATION SERVICES FOR A SOCIAL MEDIA IDENTITY

• US 20130124644A1
• Filed: 11/11/2011
• Published: 05/16/2013
• Est. Priority Date: 11/11/2011
• Status: Abandoned Application

• Current Assignee: McAfee, Inc. (McAfee, LLC)
• Original Assignee: McAfee, Inc. (McAfee, LLC)
• Inventors: Hunt, Simon, Brinkley, Matthew, Aragues, Anthony Lewis Jr.
• Application Number:
  US13/294,417
• Publication Number:
  US 20130124644A1
• Time in Patent Office: Days
• US Class Current: 709/206
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: H04L 51/212 using filtering or selective blocking
• CPC Class Codes: H04L 51/52 for supporting social networking services
• CPC Class Codes: H04N 21/25866 Management of end-user data customer care in data networks H04L41/5077
• CPC Class Codes: H04N 21/4788 communicating with other users, e.g. chatting arrangements for providing for computer conferences, e.g. chat rooms, to substation in data switching networks H04L12/1813; distributed application using peer-to-peer [P2P] networks H04L67/104

Abstract

Reputation services can determine a “reputation” to associate with a Social Media Identity. For example, a social media identity may develop a trustworthy or an untrustworthy reputation. An untrustworthy reputation can be attained if a user (i.e., identity) posts content similar to email spam messages or links to inappropriate content. Inappropriate content can include illegal copies of material (e.g., violation of copyright) or malicious content among other types. Reputation can be used to inform other users of the potential “quality” of that identity'"'"'s posts or to filter posts from a particular identity so as not to “bother” other users. An identity'"'"'s reputation could also be calculated across a plurality of Social Media sites when identifying information from each site can be related to a real world entity. Individual users could set their own filtering options to enhance and refine their own experience on Social Media sites.

Claims

1. A non-transitory computer readable medium comprising computer executable instructions stored thereon to cause a processor to:

receive content from an electronic message;

analyze the content to determine a content score for the electronic message;

determine a first identity associated with the electronic message;

obtain a reputation score for the determined identity; and

provide an individual message score based on a combination of the content score and the reputation score.

2. The non-transitory computer readable medium of claim 1 further comprising instructions to cause the processor to:

analyze data referenced by one or more links in the content of the electronic message wherein information pertaining to results of the data analysis contributes to determining a content score for the electronic message.

3. The non-transitory computer readable medium of claim 1 wherein the individual message score comprises two scores, a first score for the content score and a second score for the reputation score.

4. The non-transitory computer readable medium of claim 1 further comprising instructions to cause the processor to:

update the reputation score for the determined identity based on the determined content score; and

provide the reputation score in response to requests pertaining to the determined identity.

5. A method of determining a quality score to associate with a post to a social media environment, the method comprising:

analyzing, on a processor, the content of a social media post to a first social media environment from a first user account;

obtaining attributes of the first user account;

analyzing, on the processor, the obtained attributes;

determining a quality score for the social media post based on the analysis of the content and the attributes of the first user account; and

associating the quality score with the social media post.

6. The method of claim 5, wherein the act of analyzing the obtained attributes comprises determining a factor to apply to the quality score based on account age.

7. The method of claim 5, wherein the act of analyzing the obtained attributes comprises determining a factor to apply to the quality score based on historical activity associated with the first user account in the first social media environment.

8. The method of claim 5, further comprising

determining an identity to associate with the first user account;

identifying at least one post to a second social media environment associated with the determined identity; and

determining a factor to apply to the quality score based on historical activity associated with the identity in the second social media environment.

9. The method of claim 5, wherein analyzing the obtained attributes comprises determining a factor to apply to the quality score based on a previously determined reputation score associated with the first user account.

10. The method of claim 5, wherein analyzing the obtained attributes comprises determining a factor to apply to the quality score based on reputation scores previously determined for a plurality of other user accounts that are designated as associated with the first user account.

11. The method of claim 10, wherein the plurality of other user accounts comprise user accounts designated as followers of the first user account.

12. The method of claim 5, further comprising

determining an identity to associate with the first user account;

obtaining a reputation score for the determined identity; and

updating the reputation score for the determined identity based on the quality score determined for the social media post.

13. The method of claim 12 wherein the obtained reputation score comprises an undefined reputation score and updating the reputation score comprises initially setting a reputation score for the determined identity.

14. The method of claim 5 wherein the first social media environment is selected from the group consisting of:

a professional forum, an e-commerce forum, an Internet dating forum, and a social forum.

15. The method of claim 5 wherein the content of a social media post is selected from the group consisting of:

a tweet message, a blog post, a re-tweet message, a comment entry pertaining to another post, and a forum discussion entry.

16. A method of providing a reputation service associated with one or more social media environments, the method comprising:

obtaining a plurality of posts to a social media environment;

correlating the plurality of posts to a single identity;

analyzing the correlated posts to determine a content score for the single identity;

analyzing attributes of one or more accounts associated with the single identity to determine an identity score;

determining a reputation category for the single identity; and

associating the determined reputation category as a social media reputation indicator for the single identity.

17. The method of claim 16 wherein obtaining a plurality of posts comprises obtaining at least one post from more than one social media environment.

18. The method of claim 17 further comprising:

applying a weighting factor to information obtained from each of the more than one social media environments prior to determining a reputation category for the single identity.

19. The method of claim 16 further comprising:

providing an indication to filter posts made by the single identity based on the determined reputation category.

20. A non-transitory computer readable medium comprising computer executable instructions stored thereon to cause a processor to:

obtain a plurality of posts to a social media environment;

correlate the plurality of posts to a single identity;

analyze the correlated posts to determine a content score for the single identity;

analyze attributes of one or more accounts associated with the single identity to determine an identity score;

determine a reputation category for the single identity; and

associate the determined reputation category as a social media reputation indicator for the single identity; and

provide the social media reputation indicator in response to a request associated with a social media environment post.