CONTENT CONVERSION TRACKING

• US 20130132189A1
• Filed: 01/04/2013
• Published: 05/23/2013
• Est. Priority Date: 06/14/2010
• Status: Abandoned Application

• Current Assignee: Apple Inc.
• Original Assignee: Apple Inc.
• Inventors: St. Pierre, Jason James, Chittari, Ravikiran, Sun, Kenley
• Application Number:
  US13/734,726
• Publication Number:
  US 20130132189A1
• Time in Patent Office: Days
• US Class Current: 705/14.45
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0641 Shopping interfaces

Abstract

The present technology allows reliable and accurate tracking of conversions of invitational content by storing token identifying items of invitational content presented to the user within a cookie jar of a local occurrence of an online-store application. When a purchase or download is made from the online store, the cookies are sent to the online store, which can match the purchase or download with the tokens. Thus, conversions can be tracked as they are completed.

Claims

1. A system comprising:

a content delivery server configured to transmit invitational content and further configured to receive feedback data related to the transmitted invitational content;

a client device configured to receive invitational content from the content delivery server and further configured to present the invitational content to a user; and

a transaction server configured to process a transaction request received from the client device, and further configured to receive data identifying one or more items of invitational content that were presented to a user from the client device, and further configured to match the processed transaction with a specific item of invitational content that was present to the user, and further configured to provide feedback to the content delivery server in the form of data matching the processed transaction with the specific item of invitational content.

2. The system of claim 1, wherein the content delivery server transmits the invitational content in response to receiving a request for invitational content from the client device.

3. The system of claim 1, wherein the client device is configured to execute a primary content application which requests invitational content from the content delivery server.

4. The system of claim 1, wherein the transaction request is made as a result of clicking on the invitational content, which includes an embedded link to the item on the transaction sever.

5. The system of claim 4, wherein the processed transaction is the sale or download to the client terminal of an item on the transaction server.

6. The system of claim 1, wherein the invitational content includes an embedded link to multiple items on the transaction server.

7. The system of claim 6, wherein the transaction server is configured to process multiple transactions by selling or downloading multiple items to the client terminal, the transaction server being further configured to match each of the multiple transactions to the same item of invitational content.