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TARGETING ADVERTISEMENTS TO USERS OF A SOCIAL NETWORKING SYSTEM BASED ON EVENTS

  • US 20130132194A1
  • Filed: 11/17/2011
  • Published: 05/23/2013
  • Est. Priority Date: 11/17/2011
  • Status: Abandoned Application
First Claim
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1. A method comprising:

  • receiving targeting criteria for an advertisement on a social networking system, where the targeting criteria specifies an event;

    retrieving a plurality of content items associated with a plurality of users of the social networking system, where the plurality of content items are associated with the event;

    determining a targeting cluster of users associated with the event for the advertisement based on the retrieved plurality of content items;

    determining a plurality of confidence scores for the targeting cluster of users associated with the event based on the retrieved content items; and

    for a viewing user, providing the advertisement for display to the viewing user based on the viewing user being in the targeting cluster of users and based on the confidence score of the viewing user.

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