TACTILE AND GESTATIONAL IDENTIFICATION AND LINKING TO MEDIA CONSUMPTION

• US 20130135218A1
• Filed: 11/30/2011
• Published: 05/30/2013
• Est. Priority Date: 11/30/2011
• Status: Abandoned Application

• Current Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Original Assignee: Arbitron Inc. (MOOD Media Corporation)
• Inventors: Jain, Anand, Stavropoulos, John, Neuhauser, Alan, Lynch, Wendell, Crystal, Jack, Kuznetsov, Vladimir
• Application Number:
  US13/307,599
• Publication Number:
  US 20130135218A1
• Time in Patent Office: Days
• US Class Current: 345/173
• CPC Class Codes: G06F 21/316 by observing the pattern of computer usage, e.g. typical user behaviour
• CPC Class Codes: G06F 21/32 using biometric data, e.g. fingerprints, iris scans or voiceprints
• CPC Class Codes: G06F 3/0443 using a single layer of sensing electrodes
• CPC Class Codes: G06F 3/0488 using a touch-screen or digitiser, e.g. input of commands through traced gestures

Abstract

Systems and methods are disclosed for identifying users of touch screens according to a touch/gesture profile. The profile includes stored electrical characteristics of contact with the touch screen. The profile is correlated with applications opened and/or accessed, along with any associated metadata, as well as media exposure data derived from audio received at the device. The correlated information may be used to confirm identification of one or more individuals using a device for audience measurement purposes.

Claims

1. A computer-implemented method for confirming the identity of one or more users of a touch screen device, comprising the steps of:

receiving contact data from touch screen circuitry relating to a contact made with the touch screen device by a user;

receiving at least one of application data relating to one or more applications accessed in the touch screen device, and media exposure data relating to audio received in the touch screen device;

correlating the contact data with the at least one of application data and media exposure data; and

comparing the contact data with stored contact data to determine if a match exists.

2. The computer-implemented method of claim 1, wherein the touch screen is one of a capacitive touch screen, a resistive touch screen, an infrared touch screen and a surface acoustic wave touch screen.

3. The computer-implemented method of claim 1, wherein the contact data comprises electrical characteristics of one or more instances of contact of a user'"'"'s finger with the touch screen.

4. The computer-implemented method of claim 3, wherein the one or more instances of contact comprise a continuous movement from one touch screen coordinate to a second touch screen coordinate.

5. The computer-implemented method of claim 3, wherein the electrical characteristics comprise one or more voltages associated with a force applied to the touch screen at the one or more instances of contact.

6. The computer-implemented method of claim 3, wherein the electrical characteristics comprise a finger orientation during the one or more instances of contact with the touch screen.

7. The computer-implemented method of claim 1, wherein the application data comprises metadata.

8. The computer-implemented method of claim 1, wherein the media exposure data comprises one of (a) ancillary codes detected from the audio, and (b) signatures extracted from the audio received in the touch screen device.

9. The computer-implemented method of claim 1, further comprising a step of generating a report based at least in part on correlating the contact data and comparing the contact data.

10. The computer-implemented method of claim 1, further comprising a step of identifying a user of the touch screen device, wherein the identification is based on a match from comparing the contact data with the stored contact data.

11. An apparatus for monitoring media consumption and identity of one or more users of a touch screen device, comprising:

a touch screen comprising touch screen circuitry configured to output contact data when contact is made on the touch screen by a user;

a media input configured to receive media data;

a storage device operatively coupled to the media input and touch screen circuitry and configured to store a contact profile comprising at least some of the contact data and media data;

a processor operatively coupled to the touch screen circuitry, media input and storage device, wherein the processor is configured to

process media data to produce media exposure data, and

process contact data and correlate it to the media exposure data;

wherein the processor is further configured to compare the processed contact data to the contact profile to determine if a match exists.

12. The apparatus of claim 11, wherein the touch screen is one of a capacitive touch screen, a resistive touch screen, an infrared touch screen and a surface acoustic wave touch screen.

13. The apparatus of claim 11, wherein the contact profile comprises electrical characteristics of one or more instances of contact of a user'"'"'s finger with the touch screen.

14. The apparatus of claim 13, wherein the one or more instances of contact comprise a continuous movement from one touch screen coordinate to a second touch screen coordinate.

15. The apparatus of claim 13, wherein the electrical characteristics comprise one or more voltages associated with a force applied to the touch screen at the one or more instances of contact.

16. The apparatus of claim 13, wherein the electrical characteristics comprise a finger orientation during the one or more instances of contact with the touch screen.

17. The apparatus of claim 11, wherein the media data comprises metadata.

18. The apparatus of claim 11, wherein the media data comprises one of (a) ancillary codes detected from the audio, and (b) signatures extracted from the audio received in the touch screen device.

19. The apparatus of claim 11, wherein the processor is configured to generate a report based at least in part on the correlated contact data and media exposure data.

20. The apparatus of claim 11, wherein the processor is further configured to produce identification is based on a match from comparing the processed contact data to the contact profile.