FLASH SALE

• US 20130138498A1
• Filed: 11/30/2011
• Published: 05/30/2013
• Est. Priority Date: 11/30/2011
• Status: Active Application

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: Schwartz, Robyn R.
• Application Number:
  US13/307,233
• Publication Number:
  US 20130138498A1
• Time in Patent Office: Days
• US Class Current: 705/14.35
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A retail store computer identifies potential customers who are located in or near a merchant store at a point in time using communication with their personal mobile devices. GPS or presence technology may facilitate performing the location function. The potential customers are then grouped into a buying group by the computer based on a profile. The profile may include a customer segment, an action cluster, a demographic, or buying habits. The computer then makes an immediate dynamic buying opportunity via the personal mobile devices to the buying group based on the profile, store profitability, and current business drivers. Acceptance may be tracked to determine whether a pre-specified participation has been reached.

Claims

1. A method of facilitating transactions between a merchant and a dynamic buying group of customers, comprising:

at a point in time, identifying at a store computer, a plurality of potential customers in or near a merchant store from personal mobile devices;

the computer dynamically grouping a subset of said plurality of potential customers into a buying group based on a profile; and

offering, via said personal mobile devices, an immediate dynamic buying opportunity to said buying group based on said profile, store profitability, and current business drivers.

2. The method of claim 1, wherein said personal mobile device comprises a smart phone, a portable computer, a tablet computing device, or an in-store portable computing device.

3. The method of claim 2, wherein said personal mobile device includes GPS or presence technology.

4. The method of claim 1, wherein said profile comprises a customer segment, an action cluster, a demographic, or buying habits.

5. The method of claim 1, wherein said buying opportunity requires a pre-specified participation level.

6. The method of claim 1, wherein said opportunity has an acceptance time stamp.

7. The method of claim 1, wherein said opportunity includes enablement of on-line acceptance via said personal mobile devices.

8. A system for facilitating transactions between a merchant and a dynamic buying group of customers, comprising:

a plurality of mobile devices carried by a corresponding plurality of potential customers located in or near a merchant store at a point in time;

a store computer for identifying said potential customers from communication with said mobile devices and for grouping a subset of said potential customers into a buying group based on a profile; and

dynamic buying opportunity program code running on said store computer for offering via said personal mobile devices, an immediate dynamic buying opportunity to said buying group, based on said profile, store profitability, and current business drivers.

9. The system of claim 8, wherein said personal mobile device comprises a smart phone, a portable computer, a tablet computing device, or an in-store portable computing device.

10. The system of claim 9, wherein said personal mobile device includes GPS or presence technology.

11. The system of claim 8, wherein said profile comprises a customer segment, an action cluster, a demographic, or buying habits.

12. The system of claim 8, wherein said buying opportunity requires a pre-specified participation level.

13. The system of claim 8, wherein said opportunity has an acceptance time stamp.

14. The system of claim 8, wherein said opportunity includes enablement of on-line acceptance via said personal mobile devices.

15. A computer program product for instructing a processor to facilitate transactions between a merchant and a dynamic buying group of customers, said computer program product comprising:

a computer readable storage medium;

first program instruction means for identifying at a store computer, a plurality of potential customers in or near a merchant store at a point in time, from personal mobile devices carried by said potential customers;

second program instruction means for dynamically grouping a subset of said plurality of potential customers into a buying group based on a profile; and

third program instruction means for offering, via said personal mobile devices, an immediate dynamic buying opportunity to said buying group based on said profile, store profitability, and current business drivers; and

wherein

all said program instruction means are recorded on said medium.

16. The computer program product of claim 15, wherein said personal mobile device includes GPS or presence technology.

17. The computer program product of claim 15, wherein said profile comprises a customer segment, an action cluster, a demographic, or buying habits.

18. The computer program product of claim 15, wherein said buying opportunity requires a pre-specified participation level.

19. The computer program product of claim 15, wherein said opportunity has an acceptance time stamp.

20. The computer program product of claim 15, wherein said opportunity includes enablement of on-line acceptance via said personal mobile devices.