METHODS AND SYSTEMS TO SCHEDULE ONLINE CONTENT DELIVERY
First Claim
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1. A method of scheduling delivery of multiple items of content selectively to a plurality of online users, the method comprising:
- determining expected values relating to each of the plurality of online users being online during a given time period; and
generating an ordered list of the multiple items of content to be selectively delivered to each of the plurality of online users based on the expected values.
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Abstract
Methods and systems to schedule delivery of items of content selectively to online users are described. In various embodiments, a method of scheduling delivery of multiple items of content selectively to a plurality of online users is disclosed. The method includes determining expected values relating to each user being online during a given time period, and generating an ordered list of the multiple items of content to be selectively delivered to each of the plurality of online users based on the expected values. Other methods and systems are disclosed.
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Citations
20 Claims
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1. A method of scheduling delivery of multiple items of content selectively to a plurality of online users, the method comprising:
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determining expected values relating to each of the plurality of online users being online during a given time period; and generating an ordered list of the multiple items of content to be selectively delivered to each of the plurality of online users based on the expected values. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A method of scheduling delivery of multiple items of content selectively to a plurality of online users, the method comprising:
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determining expected values relating to each of the plurality of online users being online using each of one or more devices during a given time period; and generating an ordered list of the multiple items of content to be selectively delivered to each of the plurality of online users based on the expected values. - View Dependent Claims (14, 15, 16)
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17. A method of scheduling delivery of multiple advertisements selectively to a plurality of users, each of the multiple advertisements being associated with a delivery contract, the method comprising:
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determining expected values relating to each of the plurality of users being online during a given time period; based on probability data and known prior advertisement deliveries to users, generating an ordered master list of advertisements to be selectively delivered to the users, said list being prioritized to generally fulfill said contracts; and generating an individual list of advertisements to be delivered to each user on user login, said individual list specifying advertisements that said user is eligible to receive based on user profile data and in an order in accordance with said ordered master list. - View Dependent Claims (18, 19)
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20. A computer system to schedule delivery of multiple items of content selectively to a plurality of online users, the computer system comprising:
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a memory to store a program; and a hardware processor being operative with the program to determine expected values relating to each of the plurality on online users being online during a given time period, and generate an ordered list of the multiple items of content to be selectively delivered to the plurality of online users based on the expected values with the ordered list being prioritized to meet delivery requirements associated with each of the multiple items of content.
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Specification