System for Advertisement Display

• US 20130144720A1
• Filed: 12/06/2011
• Published: 06/06/2013
• Est. Priority Date: 12/06/2011
• Status: Abandoned Application

• Current Assignee: Excalibur IP, LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Hari, Rahul, Kumar, Ashutosh, Bagdia, Neeraj
• Application Number:
  US13/311,851
• Publication Number:
  US 20130144720A1
• Time in Patent Office: Days
• US Class Current: 705/14.55
• CPC Class Codes: G06Q 30/0241 Advertisements

Abstract

A computer-implemented interactive advertisement display on a page includes a display area and a rotation control input module. The display area displays an advertisement from a set of advertisements. The rotation control input module is configured to receive a rotation control input controlling which advertisement from the set of advertisements is displayed in the display area.

Claims

1. A computer-implemented interactive advertisement display on a page, the interactive advertisement display comprising:

a display area for displaying an advertisement from a set of advertisements; and

a rotation control input module configured to receive a rotation control input controlling which advertisement from the set of advertisements is displayed in the display area.

2. The interactive advertisement display of claim 1, further comprising an advertisement indicator identifying the advertisement from the set of advertisements displayed in the display area.

3. The interactive advertisement display of claim 1, further comprising a plurality of selectable advertisement indicators, where each of the advertisements from the set of advertisements corresponds to one of the selectable advertisement indicators.

4. The interactive advertisement display of claim 3, where each selectable advertisement indicator is configured to control the display area to display the advertisement corresponding to the selectable advertisement indicator when the selectable advertisement indicator is selected.

5. The interactive advertisement display of claim 1, where the rotation control input module comprises a pause button that controls the display area to pause the advertisement displayed in the display area.

6. The interactive advertisement display of claim 1, where the display area is configured to display each of the advertisements from the set of advertisements individually for a period of time and in an order when no rotation control input is received.

7. The interactive advertisement display of claim 6, where the rotation control input changes the order that each of the advertisements from the set of advertisements will be displayed in the display area.

8. The interactive advertisement display of claim 1, where the display area is configured to replace the displayed advertisement with another advertisement from the set of advertisements when a user scrolls up or down the page.

9. The interactive advertisement display of claim 1, where the display area is configured to replace the displayed advertisement with another advertisement from the set of advertisements when a user interacts with a tab or icon on the page.

10. The interactive advertisement display of claim 1, further comprising an additional advertisement request module configured to receive a request for a new set of advertisements to be displayed in the display area.

11. A computer-implemented method of displaying advertisements, comprising:

displaying a set of advertisements with an interactive advertisement display on a page according to a default display parameter, where the interactive advertisement display comprises a display area, and where only one advertisement of the set of advertisements is fully displayed within the display area at any time;

monitoring a rotation control input module to detect rotation control inputs;

creating a modified display parameter when a rotation control input is detected, the modified display parameter based on the detected rotation control input; and

displaying the set of advertisements within the display area on the page according to the modified display parameter when the rotation control input is detected.

12. The method of claim 11, further comprising:

monitoring a close advertisement module to detect close advertisement inputs; and

minimizing or removing the interactive advertisement display when a close advertisement input is received.

13. The method of claim 11, further comprising:

monitoring advertisement identifiers each corresponding to one advertisement in the set of advertisements to detect advertisement identifier selections; and

displaying an advertisement from the set of advertisements associated with an advertisement identifier within the display area when the advertisement identifier is selected.

14. The method of claim 11, further comprising:

monitoring an additional advertisement request module to detect additional advertisement requests;

gathering new advertisements when an additional advertisement request is detected; and

displaying the new advertisements within the display area on the page in place of the set of advertisements.

15. The method of claim 11, further comprising transitioning from one displayed advertisement to the next displayed advertisement using a plurality of virtual three-dimensional objects.

16. An advertising system comprising a non-transitory computer readable storage medium having stored therein data representing instructions executable by a programmed processor for displaying advertisements, the storage medium comprising:

instructions for generating a display area for displaying a set of advertisements, the display area divided into a plurality of segments;

instructions for displaying a first advertisement in the display area, where each of the plurality of segments displays a portion of the first advertisement; and

instructions for transitioning from displaying the first advertisement in the display area to displaying a second advertisement in the display area, the transitioning including changing the display in each of the plurality of segments of the display area at different times.

17. The advertising system of claim 16, where each of the plurality of segments as displayed as a virtual three-dimensional object.

18. The advertising system of claim 17, where each virtual three-dimensional object includes a first face configured to display a portion of the first advertisement and a second face configured to display a portion of the second advertisement;

where the first face of each virtual three-dimensional object is displayed and the second face of each three-dimensional object is not displayed when the first advertisement is displayed; and

where changing the display in each of the plurality of segments of the display area includes rotating each of the plurality of segments of the display area to display the second face of the virtual three-dimensional object.

19. The advertising system of claim 17, where the three-dimensional object of each of the plurality of segments has two side panels and n faces, each of the n faces configured to display a portion of one of n advertisements, respectively;

and

where changing the display in each of the plurality of segments of the display area includes rotating each three-dimensional object (360/n) degrees along an axis through the center of the three-dimensional object.

20. The advertising system of claim 16, where the display area is configured to display multiple advertisements at one time.