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PRE-PROCESSING OF AD REQUESTS USING EDGE SIDE PROCESSING OVER COMMERCIAL CDNs

  • US 20130144728A1
  • Filed: 06/06/2012
  • Published: 06/06/2013
  • Est. Priority Date: 06/07/2011
  • Status: Abandoned Application
First Claim
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1. A computer implemented method of pre-processing ad requests utilizing an ad serving platform, the method comprising:

  • utilizing a DNS server to receive a query from a client computer that needs to issue a request for an ad, the DNS server providing the IP address for an ad server, the DNS server resolving the ad server name to a CDN edge server and returning the IP address to the client computer;

    utilizing the CDN edge server to receive an ad call from the client computer, the ad call requesting an ad selection, whereby an edge server within a CDN network receives the ad call and executes Edge Server Tier I logic to determine a bucket of ads from which to select;

    after the Edge Server Tier I logic has determined the bucket of ads from which to select, utilizing the CDN edge server to make an ad call to one of a plurality of data centers, the ad call sending the bucket id of ads from which to select;

    utilizing the data center to respond with a selected final ad; and

    utilizing the CDN edge server to provide the selected final ad to the client computer.

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