PREDICTION OF CONSUMER BEHAVIOR DATA SETS USING PANEL DATA
First Claim
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1. A computer-implemented method comprising:
- accessing panel data obtained from a surveying panel and comprising statistics corresponding to households of members;
accessing social networking data obtained from a social networking system and comprising statistics corresponding to individual users of the social networking system;
accessing purchasing data obtained from a vendor system and comprising transactional data related to products for sale; and
computing a prediction model using the panel data, the social networking data, and the purchasing data;
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Abstract
Embodiments of the invention combine information from different data sets, such as social networks, vendor systems, and/or panels, each data set comprising statistics about past consumer behavior (e.g., product purchases). The result of the combination is a model that, when applied to statistics about purchases of a particular product, produces predicted consumer behavior statistics about the particular product that are more accurate than the data of any given one of the different data sets when taken in isolation.
32 Citations
25 Claims
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1. A computer-implemented method comprising:
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accessing panel data obtained from a surveying panel and comprising statistics corresponding to households of members; accessing social networking data obtained from a social networking system and comprising statistics corresponding to individual users of the social networking system; accessing purchasing data obtained from a vendor system and comprising transactional data related to products for sale; and computing a prediction model using the panel data, the social networking data, and the purchasing data; - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A computer-implemented method comprising:
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receiving a request for one or more predicted consumer actions for a product of a plurality of products for sale; retrieving a prediction model using panel data from a surveying panel, social networking data from a social networking system, and purchasing data from a vendor to generate a plurality of prediction scores for a plurality of consumer actions for the product; determining first statistics for the product from the surveying panel, second statistics for the product from the social networking system, and third statistics for the product from the vendor system; determining a plurality of prediction scores for the plurality of consumer actions for the product using the prediction model based at least in part on the first statistics, the second statistics, and the third statistics; selecting one or more consumer actions of the plurality of consumer actions as the one or more predicted consumer actions for the product based on the determined plurality of prediction scores; and providing the selected one or more predicted consumer actions for the product responsive to the request. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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17. A computer-implemented method comprising:
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maintaining panel data from a surveying panel, where the panel data comprises a first plurality of information items corresponding to a plurality of households; maintaining social networking data from a social networking system, where the social networking data comprises a second plurality of information items corresponding to a plurality of users of the social networking system; maintaining purchasing data from a vendor system, where the purchasing data comprises transactional data related to a plurality of products for sale; determining a prediction model using the panel data, the social networking data, and the purchasing data; receiving a request for a prediction of consumer behavior for a product of the plurality of products for sale; retrieving first statistics for the product from the surveying panel, second statistics for the product from the social networking system, and third statistics for the product from the vendor system; determining the prediction of consumer behavior for the product at least in part by providing the first statistics, the second statistics, and the third statistics as input to the prediction model; and providing the prediction of consumer behavior for the product responsive to the request. - View Dependent Claims (18, 19, 20, 21, 22, 23, 24, 25)
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Specification