MUTUALLY SUPPORTIVE SOCIAL NETWORKING AND ONLINE ADVERTISING INCLUDING PROGRESSIVE AWARE OF PARTICIPATION CREDITS

• US 20130151326A1
• Filed: 02/06/2013
• Published: 06/13/2013
• Est. Priority Date: 04/27/2010
• Status: Abandoned Application

• Current Assignee: Sircle Incorporated
• Original Assignee: Is That Odd, Inc.
• Inventors: Engstrom, Cindy M., Dominguez, Dianne
• Application Number:
  US13/760,731
• Publication Number:
  US 20130151326A1
• Time in Patent Office: Days
• US Class Current: 705/14.27
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0215 Including financial accounts
• CPC Class Codes: G06Q 30/0226 Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

Embodiments of the present disclosure are related to methods, apparatuses, and articles associated with mutually supportive social networking and online advertising. In embodiments, a method may include facilitating a user of a social network in interacting with social media contributed by other users. The user'"'"'s interaction may be monitored, and the user may be credited with participation credits, including e.g., progressive crediting. The method may further include facilitating setting up a product sample offering program on the social network, by an online advertiser, to offer samples of a product for redemption by users of the social network, using participation credits and/or progressive redemption rates, and administering the product sample offering program accordingly. Other embodiments may be described and claimed.

Claims

1. A method, comprising:

facilitating a user of a social network, by a computing device, in contributing social media to the social network or interacting with social media contributed by other users of the social network;

monitoring, by the computing device, the user'"'"'s contributing or interacting;

crediting the user, by the computing device, with participation credits based at least in part on the user'"'"'s contribution or a level of interacting by the user with social media contributed by other users of the social network, wherein the crediting of participation credits includes crediting of participation credits to induce a user to contribute social media through interaction with a machine readable pictorial description of an article or object; and

facilitating the user, by the computing device, in using the user'"'"'s participation credits to redeem a product sample offered by an online advertiser.

2. The method of claim 1, wherein the machine readable pictorial description of an article or object is a one or two dimensional bar code.

3. The method of claim 1, wherein the machine readable pictorial description of an article or object is captured from a print media.

4. The method of claim 1, wherein crediting the user with participation credits based at least in part on a level of the user'"'"'s participation comprises crediting the user with increasing amount of participation credits for subsequent interactions with social media associated with a product.

5. The method of claim 1, further comprising facilitating the user in indicating an interest in a product sample offering, viewing product sample interest of other users socially related to the user, or indicating an opinion of a product associated with a redeemed product sample.

6. The method of claim 1, wherein facilitating the user in using the user'"'"'s participation credits to redeem a product sample comprises facilitating the online advertiser to set up a product sample offering program on the social network, wherein facilitating the online advertiser to set up a product sample offering program on the social network comprises facilitating the online advertiser to set up one or more redemption rates for one or more product samples, in term of participation credits.

7. The method of claim 6, wherein facilitating the online advertiser to set up one or more redemption rates comprises facilitating the online advertiser to set up different redemption rates for samples of different products, or product samples of different sizes of a product.

8. The method of claim 6, wherein facilitating the online advertiser to set up one or more redemption rates comprises facilitating the online advertiser to set up different redemption rates for a first and a subsequent redemption for a product sample.

9. The method of claim 1, further comprising facilitating the user, by the computing device, in purchasing a product associated with product samples available for redemption using the user'"'"'s participation credits;

wherein facilitating the user in purchasing a product associated with product samples available for redemption using the user'"'"'s participation credits comprises facilitating the online advertiser to offer the product samples for redemption with user participation credits, and to offer the product for sale when a user attempts to use the user'"'"'s participation credits to redeem an associated product sample.

10. The method of claim 1, wherein facilitating the user in using the user'"'"'s participation credits redeem product samples comprises facilitating the user in using the user'"'"'s participation credits to redeem product samples suggested to the user based at least in part on the user'"'"'s beauty profile.

11. The method of claim 10, wherein the user'"'"'s beauty profile include information about the user'"'"'s body type, the user'"'"'s allergies or chemical sensitivity, the user'"'"'s face or skin concerns, the user'"'"'s skin color, the user'"'"'s fragrance preferences.

12. The method of claim 10, wherein the user'"'"'s beauty profile include the user'"'"'s preferred bath, body or makeup products,

13. The method of claim 1, wherein the online advertiser comprises a provider of the product.

14. A method, comprising:

facilitating an online advertiser, by a computing device, in setting up an online product sample offering program, to offer samples of a product for redemption by online users, using participation credits earned by the users; and

administering, by the computing device, the product sample offering program for the online advertiser;

wherein administering includes suggesting product sample redemptions, using participation credits, to a user based at least in part on the user'"'"'s beauty profile, wherein the user'"'"'s beauty profile include at least one of the user'"'"'s body type, the user'"'"'s allergies or chemical sensitivity, the user'"'"'s face or skin concerns, the user'"'"'s skin color, the user'"'"'s fragrance preferences.

15. The method of claim 14, wherein the user'"'"'s beauty profile further includes the user'"'"'s preferred bath, body or makeup products.

16. The method of claim 14, wherein the user'"'"'s participation credits are earned by the users based on the users'"'"' contribution of social media to the social network or levels of interacting with social media created by other users of the social network.

17. The method of claim 14, wherein facilitating an online advertiser to set up a product sample offering program on the social network comprises facilitating the online advertiser to set up one or more redemption rates for one or more product samples, in term of participation credits.

18. The method of claim 17, wherein facilitating an online advertiser to set up one or more redemption rates comprises facilitating an online advertiser to set up different redemption rates for samples of different products, or product samples of different sizes of a product.

19. The method of claim 17, wherein facilitating an online advertiser to set up one or more redemption rates comprises facilitating an online advertiser to set up different redemption rates for a first and a subsequent redemption for a product sample.

20. The method of claim 14, wherein the online advertiser comprises a provider of the product.

21. An apparatus, comprising:

a processor;

one or more social network functions configured to be operated by the processor to;

facilitate a user of a social network in contributing social media to the social network or interacting with social media contributed by other users of the social network;

monitor the user'"'"'s contributing or interacting; and

credit the user with participation credits based at least in part on the user'"'"'s contributing or a level of interacting by the user, wherein credit the user with participation credits includes credit of participation credits to induce a user to contribute social media through interaction with a machine readable pictorial description of an article or object; and

one or more online advertise functions configured to be operated by the processor to facilitate the user in using the user'"'"'s participation credits to redeem product samples offered by an online advertiser.

22. An apparatus, comprising:

a processor;

first one or more online advertise functions configured to be operated by the processor to facilitate an online advertiser in setting up a product sample offering program, to offer samples of the product for redemption by online users, using participation credits earned by the users, wherein the participation credit based redemption rates set up by the online advertiser vary based at least in part on whether a redemption by the user is a first redemption or a subsequent redemption of the user for a product sample of a product; and

second one or more online advertise functions configured to be operated by the processor to facilitate administration of the product sample offering program.

23. A non-transitory computer-readable storage medium, comprising:

a plurality of programming instructions configured to cause an apparatus, in response to execution of the instructions, to cause the apparatus to;

facilitate a user of a social network in contributing social media to the social network or interacting with social media contributed by other users of the social network;

monitor the user'"'"'s contributing or interacting;

credit the user with participation credits based at least in part on the user'"'"'s contribution or a level of interacting by the user with social media contributed by other users of the social network, wherein credit the user with participation credits includes credit of participation credits to induce a user to contribute social media through interaction with a machine readable pictorial description of an article or object;

facilitate an online advertiser in setting up a product sample offering program on the social network, to offer samples of the product for redemption by users of the social network, using participation credits earned by the users; and

administer the product sample offering program for the online advertiser, wherein administration includes suggestion of product sample redemptions, using participation credits, to a user based at least in part on the user'"'"'s beauty profile.