METHODS AND SYSTEMS FOR SENDING INTERACTIVE PROMOTION INFORMATION AND RECORDING MEDIUMS USING THE SAME

• US 20130151341A1
• Filed: 06/21/2012
• Published: 06/13/2013
• Est. Priority Date: 12/12/2011
• Status: Abandoned Application

• Current Assignee: Institute For Information Industry
• Original Assignee: Institute For Information Industry
• Inventors: KAO, Chang-Yi, LU, Bing-Hui
• Application Number:
  US13/529,302
• Publication Number:
  US 20130151341A1
• Time in Patent Office: Days
• US Class Current: 705/14.64
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Methods for sending interactive promotion information used between a portable device and a multimedia device are provided. The multimedia device stores a plurality of multimedia information and corresponding promotion information. The portable device is connected to the multimedia device of a specific place through a communication network. The portable device obtains a first certificate corresponding to a product of the specific place, wherein the first certificate includes consumer behavior information of the product and connection information for the multimedia device. The portable device logs into the multimedia device through the first certificate and the communication network. After successfully logging into the multimedia device, the portable device generates an operation user interface for operating the multimedia device to select one of the multimedia information to play. After the selected multimedia information has been completely played, the multimedia device transmits promotion information corresponding to the selected multimedia information to the portable device.

Claims

1. A method for sending interactive promotion information used between a portable device and a multimedia device, wherein the multimedia device is set in a specific place and stores a plurality of multimedia information and promotion information corresponding thereto, and the portable device is connected to the multimedia device through a communication network, the method comprising:

the portable device obtaining a first certificate corresponding to a product of the specific place, wherein the first certificate at least comprises consumer behavior information of the product and connection information for the multimedia device;

the portable device logging into the multimedia device through the first certificate and the communication network;

the portable device generating an operation user interface for operating the multimedia device to select one of the multimedia information to play after successfully logging into the multimedia device; and

after completion of playing the selected multimedia information, the multimedia device transmitting one of the promotion information corresponding to the selected multimedia information to the portable device.

2. The method of claim 1, wherein the multimedia information is played on one of the multimedia device and the portable device.

3. The method of claim 2, wherein the multimedia information comprises a video streaming signal and the portable device further comprises a multimedia player for playing the video streaming signal.

4. The method of claim 2, further comprising:

determining whether the multimedia device is in an idle state; and

generating an idle signal to the portable device and generating the operation user interface by the portable device and selecting the one of the multimedia information to be played on the multimedia device via the generated operation user interface when determining that the multimedia device is in the idle state.

5. The method of claim 4, further comprising:

generating an non-idle signal to the portable device and generating the operation user interface by the portable device and selecting the one of the multimedia information to be played on the portable device via the generated operation user interface when determining that the multimedia device is not in the idle state.

6. The method of claim 5, wherein a plurality of connections are provided between the multimedia device and the portable device, and the portable device further selects one connection from the connections to establish the communication network with the multimedia device according to a specific sequence.

7. The method of claim 1, wherein the first certificate further comprises a positioning information corresponding to the portable device to determine whether the portable device is located nearby the specific place within a predetermined range.

8. The method of claim 1, wherein the promotion information comprises coupon.

9. The method of claim 8, wherein the portable device further prints the coupon via a printing device for use the coupon in the specific place.

10. The method of claim 1, wherein the portable device further obtains the consumer behavior information and the user information from the authentication information and performs a computation of mathematical statistics to generate a forecasting and analysis for sales practices according to the consumer behavior information, the user information and a media tag corresponding to the selected multimedia information.

11. A system for sending interactive promotion information, comprising:

a multimedia device configured in a specific place, storing a plurality of multimedia information and promotion information corresponding thereto; and

a portable device connected to the multimedia device through a communication network, wherein the portable device obtains a first certificate corresponding to a product of the specific place, wherein the first certificate at least comprises consumer behavior information of the product and connection information for the multimedia device of the specific place to provide the portable device to log into the multimedia device through the communication network, and the portable device further generates an operation user interface for operating the multimedia device to select one of the multimedia information t o play after successfully logging into the multimedia device;

wherein the multimedia device further transmits one of the promotion information corresponding to the selected multimedia information to the portable device after completion of playing the selected multimedia information.

12. The system of claim 11, wherein the multimedia information is played on one of the multimedia device and the portable device.

13. The system of claim 12, wherein the multimedia information comprises a video streaming signal and the portable device further comprises a multimedia player for playing the video streaming signal.

14. The system of claim 11, wherein the portable device further comprises:

a communication module, establishing the communication network with the multimedia device for data transmission therebetween;

a storage unit, storing consumer behavior information, user information and the promotion information;

a certificate management module, receiving the first certificate, obtaining the consumer behavior information and the user information corresponding to the portable device from the first certificate an d generating an authentication information according to the consumer behavior information and the user information, wherein providing the portable device to log into the multimedia device through the communication network is achieved by the portable device logging into the multimedia device through the communication network according to the authentication information and the connection information.

15. The system of claim 11, wherein the multimedia device further comprises:

a communication module, establishing the communication network with the portable device for data transmission therebetween;

a verification module, receiving the first certificate and determining whether the portable device is allowed to successfully log into the multimedia device according to the first certificate;

a storage unit, storing the multimedia information and the promotion information corresponding thereto; and

a promotion information management module, determining a set of selectable multimedia information from the multimedia information stored in the storage unit according to the consumer behavior information, determining whether the playing of the selected multimedia information has been completed and transmitting the corresponding promotion information of the played multimedia information to the portable device after completion of playing the selected multimedia information; and

a media player, retrieving the selected multimedia information from the storage unit for playing in response to an selection signal generated by the operation user interface of the portable device.

16. The system of claim 11, wherein the first certificate further comprises a positioning information corresponding to the portable device and the multimedia device further comprises a device detection module for determining whether the portable device is located nearby the specific place within a predetermined range according to the positioning information.

17. The system of claim 11, wherein the multimedia device further comprises a determination module for determining whether the multimedia device is in an idle state and when determining that the multimedia device is in the idle state, generating an idle signal to the portable device such that the portable device generates the operation user interface and selects the one of the multimedia information to be played on the multimedia device via the generated operation user interface.

18. The system of claim 17, wherein when determining that the multimedia device is not in the idle state, the determination module further generates an non-idle signal to the portable device such that the portable device generates the operation user interface and selects the one of the multimedia information to be played on the portable device via the generated operation user interface.

19. The system of claim 18, wherein a plurality of connections are provided between the multimedia device and the portable device, and the portable device further selects one connection from the connections to establish the communication network with the multimedia device according to a specific sequence.

20. A non-transitory recording medium storing a computer program, which, when executed, causes a device to perform a method for sending interactive promotion information, and the method comprises:

obtaining a first certificate corresponding to a product of a specific place, wherein the first certificate at least comprises consumer behavior information of the product and connection information for a multimedia device configured on the specific place and the multimedia device stores a plurality of multimedia information and promotion information corresponding thereto;

generating authentication information according to the consumer behavior information and user information corresponding to the portable device contained in the first certificate;

logging into the multimedia device through a communication network according to the connection information and the authentication information;

operating the multimedia device by an operation user interface to select one of the multimedia information to be played on one of the multimedia device and the portable device after successfully logging into the multimedia device; and

receiving promotion information corresponding to the selected multimedia information from the multimedia device after completion of playing the selected multimedia information.