DISPLAYING MOBILE ADVERTISING BASED ON DETERMINING USER'S PHYSICAL ACTIVITY FROM MOBILE DEVICE SENSOR DATA

• US 20130151343A1
• Filed: 08/14/2012
• Published: 06/13/2013
• Est. Priority Date: 12/09/2011
• Status: Active Grant

• Current Assignee: Samsung Electronics Co. Ltd.
• Original Assignee: Samsung Electronics Co. Ltd.
• Inventors: PHAN, Thomas
• Granted Patent: US 10,127,565 B2
• Time in Patent Office: Days
• US Class Current: 705/14.64
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04W 4/00 Services specially adapted for wireless communication networks; Facilities therefor
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/21 for social networking applications

Abstract

A mobile handset device determines a physical activity performed by a user based on local sensor data. The local sensor data can include sensors within the mobile handset device and local sensors in communication with the mobile handset device. The mobile handset device provides an indicator of the physical activity to a publisher. The publisher targets advertisements based on the current activity or activity pattern of the user.

Claims

1. A method of providing mobile advertising to a mobile communications device having a processor and a memory, comprising:

monitoring, at the mobile communications device, sensor data from sensors proximate to the mobile communications device;

determining, at the mobile communications device, a physical activity being performed by the user based on the sensor data;

transmitting an indicator of the activity being performed to a publishing entity; and

receiving from the publishing entity at least one advertisement selected based, at least in part, on the physical activity being performed by the user of the mobile communications device.

2. The method of claim 1, further comprising displaying the at least one advertisement on a display of the mobile communications device.

3. The method of claim 1, wherein at least some of the sensors reside within the mobile communications device.

4. The method of claim 1, wherein said determining comprises identifying an activity by comparing the sensor data to an activity model.

5. The method of claim 1, wherein the indictor comprises at least one keyword identifying the activity.

6. A mobile handset device, comprising:

a set of sensors;

a processor and a memory; and

the mobile handset device configured to monitor the sensors, determine a physical activity performed by the user of the mobile handset device, and transmit an indication of the physical activity to a remote entity providing advertisements to the mobile handset device.

7. The mobile handset device of claim 6, wherein the indication comprises a set of keywords for each physical activity that is determined by the mobile handset device.

8. The mobile handset device of claim 6, wherein the mobile handset device determines the physical activity by comparing the sensor data to a model.

9. The mobile handset device of claim 6, wherein the mobile handset device includes a local wireless interface and the mobile handset device is configured to monitor sensor data from the set of sensors and sensors proximate to the mobile handset device.

10. A method of providing advertisements to mobile devices, comprising:

receiving from a mobile handset device an indicator of a physical activity performed by a user of the mobile handset device based on sensors local or proximate to the mobile handset device; and

providing to the mobile handset device an advertisement based on the indicator.

11. The method of claim 10, wherein the indicator is one or more keywords associated with the physical activity.

12. The method of claim 10, further comprising generating a model having at least one activity recognizable by the sensors local or proximate to the mobile handset device;

and providing the model to the mobile handset device.

13. The method of claim 10, wherein the indicator indicates an activity currently performed on the mobile handset device.

14. The method of claim 10, wherein the indicator indicate patterns of engagement in the activity.

15. The method of claim 10, wherein the indicator is one or more keywords associated with recognizing a physical activity generated based on a model associating sensor data with one or more physical activities.

16. The method of claim 15, further comprising generating training data for the model by having test participants engage in a test activity, recording sensor data, and generating the model from the sensor data.

17. A computer program product, comprising computer program code which when executing on a processor of a mobile handset device implements a method, comprising:

monitoring, at the mobile communications device, sensor data from sensors proximate to the mobile communications device;

determining, at the mobile communications device, a physical activity performed by the user based on the sensor data; and

transmitting an indicator of the activity performed to a publishing entity serving advertisements.

18. The computer program product of claim 17, where the indicator indicates an activity currently being performed.

19. The computer program product of claim 17, wherein the indicator indicates a pattern of an activity.

20. The computer program product of claim 17, wherein the indicator comprises at least one keyword to describe the activity.