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DISPLAYING MOBILE ADVERTISING BASED ON DETERMINING USER'S PHYSICAL ACTIVITY FROM MOBILE DEVICE SENSOR DATA

  • US 20130151343A1
  • Filed: 08/14/2012
  • Published: 06/13/2013
  • Est. Priority Date: 12/09/2011
  • Status: Active Grant
First Claim
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1. A method of providing mobile advertising to a mobile communications device having a processor and a memory, comprising:

  • monitoring, at the mobile communications device, sensor data from sensors proximate to the mobile communications device;

    determining, at the mobile communications device, a physical activity being performed by the user based on the sensor data;

    transmitting an indicator of the activity being performed to a publishing entity; and

    receiving from the publishing entity at least one advertisement selected based, at least in part, on the physical activity being performed by the user of the mobile communications device.

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