DISPLAYING MOBILE ADVERTISING BASED ON DETERMINING USER'S PHYSICAL ACTIVITY FROM MOBILE DEVICE SENSOR DATA
First Claim
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1. A method of providing mobile advertising to a mobile communications device having a processor and a memory, comprising:
- monitoring, at the mobile communications device, sensor data from sensors proximate to the mobile communications device;
determining, at the mobile communications device, a physical activity being performed by the user based on the sensor data;
transmitting an indicator of the activity being performed to a publishing entity; and
receiving from the publishing entity at least one advertisement selected based, at least in part, on the physical activity being performed by the user of the mobile communications device.
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Abstract
A mobile handset device determines a physical activity performed by a user based on local sensor data. The local sensor data can include sensors within the mobile handset device and local sensors in communication with the mobile handset device. The mobile handset device provides an indicator of the physical activity to a publisher. The publisher targets advertisements based on the current activity or activity pattern of the user.
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Citations
20 Claims
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1. A method of providing mobile advertising to a mobile communications device having a processor and a memory, comprising:
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monitoring, at the mobile communications device, sensor data from sensors proximate to the mobile communications device; determining, at the mobile communications device, a physical activity being performed by the user based on the sensor data; transmitting an indicator of the activity being performed to a publishing entity; and receiving from the publishing entity at least one advertisement selected based, at least in part, on the physical activity being performed by the user of the mobile communications device. - View Dependent Claims (2, 3, 4, 5)
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6. A mobile handset device, comprising:
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a set of sensors; a processor and a memory; and the mobile handset device configured to monitor the sensors, determine a physical activity performed by the user of the mobile handset device, and transmit an indication of the physical activity to a remote entity providing advertisements to the mobile handset device. - View Dependent Claims (7, 8, 9)
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10. A method of providing advertisements to mobile devices, comprising:
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receiving from a mobile handset device an indicator of a physical activity performed by a user of the mobile handset device based on sensors local or proximate to the mobile handset device; and providing to the mobile handset device an advertisement based on the indicator. - View Dependent Claims (11, 12, 13, 14, 15, 16)
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17. A computer program product, comprising computer program code which when executing on a processor of a mobile handset device implements a method, comprising:
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monitoring, at the mobile communications device, sensor data from sensors proximate to the mobile communications device; determining, at the mobile communications device, a physical activity performed by the user based on the sensor data; and transmitting an indicator of the activity performed to a publishing entity serving advertisements. - View Dependent Claims (18, 19, 20)
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Specification