System Enabling Interactive In-Video Shopping from External Domains

• US 20130151352A1
• Filed: 12/12/2011
• Published: 06/13/2013
• Est. Priority Date: 12/12/2011
• Status: Abandoned Application

• Current Assignee: Stacksocial, Inc.
• Original Assignee: Stacksocial, Inc.
• Inventors: Tsai, Sin-Mei, Williams, Diana Lynn, Butler, Gavin James Gordon
• Application Number:
  US13/316,869
• Publication Number:
  US 20130151352A1
• Time in Patent Office: Days
• US Class Current: 705/14.73
• CPC Class Codes: G06Q 30/0641 Shopping interfaces
• CPC Class Codes: H04N 21/4438 Window management, e.g. event handling following interaction with the user interface
• CPC Class Codes: H04N 21/4725 using interactive regions of the image, e.g. hot spots details of information retrieval from the Internet by using URLs G06F16/955; processing chained hypermedia data for information retrieval G06F16/94
• CPC Class Codes: H04N 21/47815 Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/6125 involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/6175 involving transmission via Internet broadcast-related systems characterised by the transmission system being the Internet H04H60/82
• CPC Class Codes: H04N 21/8545 for generating interactive applications

Abstract

A system for shopping includes, an Internet-connected server, and software executing on the server from a non-transitory physical medium, the software providing a first function for embedding, upon request, a machine-readable code into the source code of a remote webpage, the machine-readable code specifying a link to video player software and a link to at least one digital video file, and a second function for establishing at least one bidirectional communication session between a remote appliance connected to the webpage and a host server.

Claims

1. A system for shopping, comprising:

an Internet-connected server; and

software executing on the server from a non-transitory physical medium, the software providing;

a first function serving, upon request, a machine-readable code embeddable into the source code of a remote webpage, the machine-readable code specifying a link to video player software and a link to at least one digital video file; and

a second function establishing at least one bidirectional communication session between a remote appliance connected to the webpage and a host server.

2. The system of claim 1, wherein the remote webpage is a personalized blogging webpage or a personalized social interaction webpage.

3. The system of claim 2, wherein the request is initiated by a blogger through the personalized blogging webpage, or by a social interaction site member through the personalized social interaction webpage.

4. The system of claim 1, wherein the host server is the Internet-connected server or a content server connected to the Internet-connected server.

5. The system of claim 1, wherein the at least one bidirectional communication session is brokered by a browser plug-in downloaded to the browser running on the remote appliance during load time of or during play time of the video.

6. The system of claim 1, wherein the remote appliance is one of a desktop computer, a laptop computer, an android device, an iPad, or a smart phone.

7. The system of claim 1, wherein the machine-readable code is redistributed after initial incorporation onto the remote webpage by a visitor to the remote webpage, the redistributed code specifying a different personalized webpage as a new or next destination for installation thereof.

8. The system of claim 1, wherein the one or more digital video files are interactive shopping videos.

9. The system of claim 1, wherein the at least one bidirectional communication event is triggered by a shopper interacting with an interactive component integrated into the one or more digital video files.

10. The system of claim 9, wherein the interactive component is visually displayed within the digital video or video player window during execution of or run time of the digital video.

11. The system of claim 9, wherein the interactive component is one of an interactive video player control or an interactive video overlay.

12. The system of claim 11, wherein the interactive video overlay is one of a logo, an icon, a button, a panel, or an input form.

13. A method for presenting an interactive shopping opportunity to one or more remote shoppers connected to the Internet comprising the steps:

(a) sending a request to a website to serve an embeddable, machine-readable code into a remote webpage, the machine-readable code specifying a link to video player software and a link to at least one digital video file;

(b) at the remote webpage, incorporating the machine-readable code into the source code of the remote webpage; and

(c) executing the code to display the one or more digital video files for execution.

14. The method of claim 13, wherein the remote shoppers are connected to the Internet using one of a desktop computer, a laptop, an android device, an iPad, or a smart phone.

15. The method of claim 13, wherein in step (a), the remote webpage is a personalized blogging webpage or a personalized social interaction webpage.

16. The method of claim 15, wherein in step (a), the request is initiated by a blogger through the personalized blogging webpage, or by a social interaction site member through the personalized social interaction webpage.

17. The method of claim 13, wherein in step (a), the at least one digital video file is an interactive shopping video.

18. The method of claim 13, wherein in step (c), the at least one digital video file is graphically represented in display by one or more video thumbnails.

19. The method of claim 13, wherein in step (c), the at least one digital video file is textually represented in display by one or more hypertexts.

20. The method of claim 13, wherein in step (a), the request is sent as a result of a user clicking on an advertisement.