SYSTEMS AND METHODS TO IDENTIFY AFFLUENCE LEVELS OF ACCOUNTS
First Claim
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1. A computer-implemented method, comprising:
- storing, in a computing apparatus, transaction data of a plurality of accounts;
identifying, by the computing apparatus, spending characteristics in a plurality of merchant categories based on the transaction data;
ranking, by the computing apparatus, the plurality of accounts based on the spending characteristics to generate ranks of the plurality of accounts in the plurality of merchant categories; and
computing, by the computing apparatus, a score indicative of a spending potential of each account of the plurality of accounts based at least on the ranks of the plurality of accounts in the plurality of merchant categories.
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Abstract
Systems and methods are provided to generate information indicative of the opportunity to provide offers to affluent account holders, based on transaction data recording the transactions in the accounts of the account holders. The opportunity information may not be indicative of the actual overall spending level of the account holders. The opportunity information is generated based on rankings of the respective accounts based on spending characteristics in a plurality of merchant categories, such as international travel, dining out, specialty retail, etc.
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Citations
20 Claims
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1. A computer-implemented method, comprising:
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storing, in a computing apparatus, transaction data of a plurality of accounts; identifying, by the computing apparatus, spending characteristics in a plurality of merchant categories based on the transaction data; ranking, by the computing apparatus, the plurality of accounts based on the spending characteristics to generate ranks of the plurality of accounts in the plurality of merchant categories; and computing, by the computing apparatus, a score indicative of a spending potential of each account of the plurality of accounts based at least on the ranks of the plurality of accounts in the plurality of merchant categories. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A computer-storage medium storing instructions configured to instruct a computing apparatus to at least:
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store, in the computing apparatus, transaction data of a plurality of accounts; identify, by the computing apparatus, spending characteristics in a plurality of merchant categories based on the transaction data; rank, by the computing apparatus, the plurality of accounts based on the spending characteristics to generate ranks of the plurality of accounts in the plurality of merchant categories; and compute, by the computing apparatus, a score indicative of a spending potential of each account of the plurality of accounts based at least on the ranks of the plurality of accounts in the plurality of merchant categories.
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15. A computing apparatus, comprising:
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at least one processor; and a memory storing instructions configured to instruct the at least one processor to at least; store transaction data of a plurality of accounts; identify spending characteristics in a plurality of merchant categories based on the transaction data; rank the plurality of accounts based on the spending characteristics to generate ranks of the plurality of accounts in the plurality of merchant categories; and compute a score indicative of a spending potential of each respective account of the plurality of accounts based at least on the ranks of the plurality of accounts in the plurality of merchant categories. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification