LATERAL SEARCH

• US 20130151500A1
• Filed: 11/11/2012
• Published: 06/13/2013
• Est. Priority Date: 12/29/2003
• Status: Active Grant

• Current Assignee: Jollify Management Limited
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Lu, Qi, Ku, David, Thrall, John
• Granted Patent: US 8,732,169 B2
• Time in Patent Office: Days
• US Class Current: 707/710
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation

Abstract

A search query is received. Personal information for a user is then determined. A search is performed in a general subdomain of general content using the search query. For example, the general subdomain of general content may be a WWW search. Then, a vertical subdomain is determined based on the personal information. A search is then performed in the vertical subdomain of specialized content using the search query. The search performed in the general subdomain and the search performed in the vertical subdomain generate general search results and vertical search results. The results may be combined and outputted to a client.

Claims

1. A computer implemented method of performing a search to retrieve electronic documents, using general subdomain corpus including general content and one or more vertical subdomain corpuses, each vertical subdomain corpuses including specialized content, the method comprising:

receiving a search query from a user, wherein the received search query is based on a text query string inputted by the user;

determining personal information for the user;

causing a search to be performed in the general subdomain corpus of general content using the search query, wherein the general content is not organized in specialized categories;

determining a vertical subdomain corpus from the one or more vertical subdomain corpuses based on the personal information of the user; and

causing a search to be performed in the determined vertical subdomain corpus of specialized content using the user search query, wherein the specialized content is organized.

2. The method of claim 1, wherein the personal information includes specification of a vertical subdomain to search.

3. The method of claim 1, wherein the personal information comprises information that is derived based on a history of the user'"'"'s activity.

4. The method of claim 1 wherein the personal information includes preferences for which of the one or more vertical subdomain corpuses are preferred by the user for certain queries.

5. The method of claim 1, further comprising determining a geographic location based on one or more of the personal information, the user'"'"'s default location, a current geographic location of a location-aware device utilized by the user, and a location previously indicated by the user and stored.

6. The method of claim 1 further comprising assigning confidence values to search queries directed to the one or more vertical subdomain corpuses based on the user'"'"'s aggregate behavior.

7. The method of claim 6 further comprising determining one or more of the plurality of vertical corpuses are searched based on the confidence values.

8. A search server for performing searches in general content and specialized content to retrieve electronic documents, the search server comprising;

a query processor coupled to receive a query from a user, wherein the received query is based on a text query string inputted by the user;

one or more general search engines configured to perform searches in a general subdomain corpus including at least a part of the general content, wherein the general content is not organized in specialized categories;

one or more vertical search engines configured to perform searches in a vertical subdomain corpus including at least a part of the specialized content, wherein the specialized content is organized; and

wherein the organization of corresponding vertical engines and the selection of vertical engines into the customized graphic user interface are controlled by the same business owner of the at least one general engine.

9. The search server of claim 8, further comprising at least one of matching advertisements, matching inserts, and sponsored links, wherein one or more of the matching advertisements, matching inserts, and sponsored links are determined based on at least one of the query and the personalized information.

10. The search server of claim 8, further comprising a search engine determiner configured to determine the vertical search engine to submit the query to based on the personal information.

11. A method for personalized information retrieval for use with a plurality of electronic information retrieval engines, at least one of the engines (a “

general engine”

) supporting general queries against indexed Internet content and a plurality of the other engines (“

vertical engines”

) supporting queries against specialized-content, the method comprising;

storing information personalized to a user;

receiving a search query from the user;

submitting the search query to the general engine;

transmitting a response to the user based in part on output from the general engine; and

automatically facilitating access to one or more of the vertical engines as a part of the response for the user, in a manner based at least one of part of the personalized information and part of the search query.

12. The method of claim 11, wherein facilitating access to the one or more of the vertical engines comprises:

automatically querying the one or more vertical engines based on the search query to generate search results; and

returning the search results to the user.

13. The method of claim 12, wherein automatically querying the one or more vertical engines comprises:

parsing the search query to determine information about the search query;

determining one or more rules for the search query based on the information about the search query; and

identifying the one or more vertical engines to query based on the one or more rules.

14. The method of claim 11 wherein the personal information includes the user'"'"'s aggregate behavior.

15. The method of claim 14 wherein the user aggregate behavior includes the corpuses the user has searched the most.

16. The method of claim 14 wherein the user'"'"'s aggregate behavior includes one or more of user preferences and user histories.

17. The method of claim 14 wherein the user'"'"'s aggregate behavior includes preferences for which of the one or more vertical engines are preferred by the user for certain queries.

18. The method of claim 14, further comprising causing a search using the one or more vertical engines based on the user'"'"'s aggregate behavior.

19. The method of claim 14, further comprising assigning confidence values to search queries directed to a plurality of vertical corpuses based on the user'"'"'s aggregate behavior.

20. The method of claim 19 further comprising determining one or more of the plurality of vertical corpuses are searched based on the confidence values.