PERSONA ENGINE

• US 20130151602A1
• Filed: 12/08/2011
• Published: 06/13/2013
• Est. Priority Date: 12/08/2011
• Status: Active Grant

• Current Assignee: Verizon Patent and Licensing Incorporated (Verizon Communications Inc.)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: McClelland, Steven Andrew, Metcalf, Michael, Padilla, Fernando, Sosiak, Sarah Jean
• Granted Patent: US 9,754,268 B2
• Time in Patent Office: Days
• US Class Current: 709/204
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

In one embodiment at least one user profile of a user may be obtained. Information may be provided to the user by one or more personalization engines based, at least in part, upon the at least one user profile. Each of the one or more personalization engines may be configured to operate according to a different one of a plurality of personas.

Claims

1. A method, comprising:

obtaining at least one user profile for a user; and

providing information to the user by one or more personalization engines based, at least in part, upon the at least one user profile;

wherein the one or more personalization engines are each configured to operate according to a different one of a plurality of personas.

2. The method as recited in claim 1, further comprising:

receiving input from the user, wherein the input indicates a selected one of the plurality of personas;

wherein providing information includes providing information by the one of the one or more personalization engines operating according to the selected one of the plurality of personas.

3. The method as recited in claim 1, wherein providing information to the user comprises:

providing the information to the user by two or more personalization engines based, at least in part, upon the at least one user profile;

wherein each of the two or more personalization engines is configured to operate according to a different one of the plurality of personas.

4. The method as recited in claim 3, further comprising:

receiving input from the user to select the two or more personas from the plurality of personas.

5. The method as recited in claim 3, further comprising:

receiving input from the user indicating an allocation or prioritization of the two or more personas; and

generating the information by one or more of the two or more personalization engines according to the allocation or prioritization.

6. The method as recited in claim 3, wherein providing the information to the user by the two or more personalization engines comprises:

providing a first set of information from a first one of the two or more personalization engines during a first time period; and

providing a second set of information from a second one of the two or more personalization engines during a second time period.

7. The method as recited in claim 3, wherein providing the information to the user by the two or more personalization engines comprises:

providing a first set of information from a first one of the two or more personalization engines and a second set of information from a second one of the two or more personalization engines via a single graphical user interface.

8. The method as recited in claim 3, wherein providing information to the user by the two or more personalization engines comprises:

obtaining a first set of information from a first one of the two or more personalization engines;

obtaining a second set of information from a second one of the two or more personalization engines;

generating a third set of information from the first set of information and the second set of information; and

presenting the third set of information via a graphical user interface.

9. The method as recited in claim 1, further comprising:

ascertaining a context of the user; and

automatically selecting the one or more personalization engines from a plurality of personalization engines based, at least in part, upon the context of the user;

wherein each of the plurality of personalization engines operates according to a different one of the plurality of personas.

10. The method as recited in claim 1, wherein each of the personalization engines is optimized to achieve a different one of two or more goals, or operate according to a different one of a plurality of moods, points of view, or interests.

11. An apparatus, comprising:

a processor; and

a memory, at least one of the processor or the memory being adapted for performing steps, comprising;

obtaining input from a user; and

providing information to the user by one or more of two or more personalization engines based, at least in part, upon the input obtained from the user;

wherein each of the two or more personalization engines is configured to operate according to a different one of two or more personas.

12. The apparatus as recited in claim 11, wherein the input of the user indicates an allocation of one or more of the two or more personalization engines that are to provide the information.

13. The apparatus as recited in claim 11, wherein the input from the user comprises a question, and where the information comprises at least one answer to the question.

14. The apparatus as recited in claim 11, wherein the input from the user associates each one of two or more devices with a corresponding one of the two or more personalization engines.

15. The apparatus as recited in claim 11, wherein providing the information to the user by the one or more of two or more personalization engines comprises:

obtaining a user profile of the user; and

providing information by the one or more personalization engines based, at least in part, upon the user profile and the input from the user.

16. A non-transitory computer-readable medium storing thereon computer-readable instructions, comprising:

instructions for obtaining input from a user; and

instructions for providing information to the user by a personalization engine based, at least in part, upon the input obtained from the user;

wherein the personalization engine is configurable to operate according to one or more of two or more personas;

wherein the input of the user indicates the one or more of the two or more personas that are to be implemented by the personalization engine.

17. The non-transitory computer-readable medium as recited in claim 16, wherein the input further associates the personalization engine with a device.

18. The non-transitory computer-readable medium as recited in claim 16, obtaining the input from the user comprises:

receiving a selection of the two or more personas from a plurality of personas.

19. The non-transitory computer-readable medium as recited in claim 16, wherein the personalization engine is configurable to operate according to an allocation of one or more of two or more personas;

wherein the input of the user indicates the allocation of the one or more of the two or more personas that are to be implemented by the personalization engine.

wherein obtaining the input from the user comprises;

obtaining the allocation via a graphical element displayed in a graphical user interface.

20. The non-transitory computer-readable medium as recited in claim 16, wherein the input from the user comprises a question, and where the information comprises at least one answer to the question.

21. The non-transitory computer-readable medium as recited in claim 16, wherein providing the information to the user by the personalization engine comprises:

obtaining a user profile of the user; and

providing information by the personalization engine based, at least in part, upon the user profile and the input from the user.

22. The non-transitory computer-readable medium as recited in claim 16, wherein the information comprises one or more advertisements.