Bookmarking Social Networking System Content

• US 20130151610A1
• Filed: 12/09/2011
• Published: 06/13/2013
• Est. Priority Date: 12/09/2011
• Status: Active Grant

• Current Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Original Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Inventors: Schoen, Kent, Sjogreen, Carl Philip
• Granted Patent: US 8,825,763 B2
• Time in Patent Office: Days
• US Class Current: 709/204
• CPC Class Codes: G06F 16/9562 Bookmark management
• CPC Class Codes: G06F 3/04842 Selection of displayed objects or displayed text elements G06F3/0482 takes precedence
• CPC Class Codes: G06F 40/134 Hyperlinking
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

A social networking system allows users to bookmark content within the social networking system to view at a later time and/or to share with other users. The content that may be bookmarked may include advertisements, user posted content, user comments on posted content, or any other content viewable within the social networking system, as well as links to content outside of the social networking system. A user may save the content by selecting a bookmark link corresponding to the content. The bookmarked content may be viewed later, such as in a bookmarked content dashboard, and it may also be used to provide additional content to the user that is related to the bookmarked content. Additionally, the user'"'"'s bookmarking activity may be published to the user'"'"'s connections in the social networking system to enable others to find and view the content that the user deems worthy of bookmarking.

Claims

1. A computer-implemented method comprising:

sending a plurality of advertisements for display to a user of a social networking system;

receiving a bookmark request from the user in connection with one or more of the plurality of advertisements, each bookmark request identifying the user and the advertisement to be bookmarked within the social networking system;

for each bookmark request, storing a bookmark that associates the advertisement identified in the bookmark request within the social networking system; and

responsive to a request from the user to view the user'"'"'s bookmarks,

identifying the advertisements associated with the bookmarks stored in connection with the user, and

sending for display to the user a dashboard interface, the dashboard interface including each of the identified advertisements.

2. The method of claim 1, further comprising:

publishing a story to a feed that is delivered to one or more other users with whom the user has established a connection in the social networking system, the story comprising a description about the user'"'"'s having bookmarked one or more of the advertisements identified in a bookmark request.

3. The method of claim 1, further comprising:

identifying an additional content items based on the advertisement identified in one of the bookmark requests; and

sending the identified additional content items for display to the user.

4. The method of claim 3, wherein the additional content items comprise one or more advertisements.

5. The method of claim 4, wherein the additional advertisements are identified if the user meets the advertisement'"'"'s targeting criteria, the targeting criteria identifying characteristics of a user to display the advertisement.

6. The method of claim 4, wherein the additional advertisements are identified if they advertise at least one of a similar product and a complementary product to the bookmarked advertisement.

7. The method of claim 1, further comprising:

selecting one of the advertisements for retargeting to the user based on the existence of a bookmark that identifies the selected advertisement; and

sending the selected advertisement for display to the user.

8. The method of claim 7, wherein the selected advertisement is sent for display to the user within the social networking system.

9. The method of claim 7, wherein the selected advertisement is sent from the social networking system for display to the user within a third-party system outside of the social networking system.

10. The method of claim 1, further comprising:

responsive to a request from another user of the social networking system to view the user'"'"'s bookmarks,

identifying the advertisements associated with the bookmarks stored in connection with the user, and

sending for display to the other user a dashboard interface, the dashboard interface including each of the identified advertisements.

11. The method of claim 1, wherein one or more of the advertisements sent to the user for display include a bookmarking link, wherein selection of the bookmarking link results in a bookmark request for the advertisement in which the bookmark link is presented.

13. The method of claim 1, further comprising:

publishing a story to a feed that is delivered to one or more other users with whom the user has established a connection in the social networking system, the story comprising a description about the user'"'"'s having bookmarked one or more of the content items identified in a bookmark request.

14. The method of claim 1, further comprising:

identifying an additional content items based on the content item identified in one of the bookmark requests; and

sending the identified additional content items for display to the user.

15. The method of claim 14, wherein the additional content items comprise one or more advertisements.

16. The method of claim 15, wherein the additional advertisements are identified if the user meets the advertisement'"'"'s targeting criteria, the targeting criteria identifying characteristics of a user to display the advertisement.

17. The method of claim 15, wherein the additional advertisements are identified if they advertise items associated with the content item identified in a bookmark request.

18. The method of claim 1, further comprising:

responsive to a request from another user of the social networking system to view the user'"'"'s bookmarks,

identifying the content items associated with the bookmarks stored in connection with the user, and

sending for display to the other user a dashboard interface, the dashboard interface including each of the identified content items.

12. A computer-implemented method comprising:

sending a content item for display to a user of a social networking system, the content item including a user interface element for requesting a bookmark of the content item;

receiving a selection of the user interface element for requesting a bookmark of the content item from the user;

storing a bookmark for the content item in connection with a user profile account of the user;

communicating the bookmarked content item to one or more other users with whom the user has established a connection in the social networking system;

receiving a request from the user to view the user'"'"'s bookmarked content;

identifying the content items associated with the bookmarks stored in connection with the user, and

sending for display to the user a display that includes the identified content items.