TARGETING CONTENT BASED ON SENSOR NETWORK DATA WHILE MAINTAINING PRIVACY OF SENSOR NETWORK DATA

• US 20130151666A1
• Filed: 12/13/2011
• Published: 06/13/2013
• Est. Priority Date: 12/13/2011
• Status: Active Application

• Current Assignee: Google Technology Holdings LLC (Alphabet Inc.)
• Original Assignee: Motorola Mobility, Inc. (Lenovo Group Ltd.)
• Inventors: Hunter, James M.
• Application Number:
  US13/324,652
• Publication Number:
  US 20130151666A1
• Time in Patent Office: Days
• US Class Current: 709/219
• CPC Class Codes: G06Q 30/00 Commerce

Abstract

Determination of content for presentation by a client device based on item usage data captured by a sensor network is disclosed. Data describing usage of one or more items at a location is received from a sensor network associated with the location. Content is received from a server and a subset of the received content is selected based on attributes of the data from the sensor network and attributes of the content. The subset of the received content is transmitted to a client device for presentation. In one embodiment, data describing interaction with the subset of the received content is received from the client device and transmitted to a content distribution server for use in selecting additional content. In an embodiment, second content determined by the server using interaction with the subset of the received content and data from the sensor network is received from the server.

Claims

1. A method comprising:

receiving, from a sensor network, data describing usage of one or more items at a location associated with the sensor network;

receiving content from a server;

selecting a subset of the received content based on attributes of the data from the sensor network and attributes of the content; and

transmitting the subset of the received content to a client device for presentation.

2. The method of claim 1, further comprising:

receiving data describing interaction with the subset of the received content from the client device; and

transmitting the data describing interaction with the subset of the received content to the server.

3. The method of claim 2, further comprising:

receiving second content from the server, the second content determined by the server using the data describing interaction with the subset of the received content.

4. The method of claim 2, wherein transmitting the data describing interaction with the subset of the received content to the server comprises:

responsive to determining an interaction privacy setting has a first value, transmitting the data describing interaction with the subset of the received content to the server;

responsive to determining the interaction privacy setting has a second value, not transmitting the data describing interaction with the subset of the received content to the server; and

responsive to determining the interaction privacy setting has a third value, transmitting a first subset of the data describing interaction with the subset of the received content to the server and not transmitting a second subset of the data describing interaction with the subset of the received content to the server.

5. The method of claim 1, wherein selecting the subset of the received content based on attributes of the data from the sensor network and attributes of the content comprises:

identifying metadata associated with the received content;

mapping data from the sensor network to one or more selection keywords; and

selecting content associated with metadata matching a selection keyword.

6. The method of claim 1, wherein selecting the subset of the received content based on attributes of the data from the sensor network and attributes of the content comprises:

retrieving one or more filter criteria;

identifying metadata associated with the received content;

applying the one or more filter criteria to the metadata or to the data from the sensor network to generate filtered data; and

selecting a subset of content from the filtered data.

7. The method of claim 1, wherein selecting the subset of the received content based on attributes of the data from the sensor network and attributes of the content comprises:

identifying metadata associated with the received content;

retrieving data describing prior interactions with previously received content;

retrieving second metadata associated with previously received content associated with a prior interaction;

mapping data from the sensor network to one or more selection keywords; and

selecting content associated with metadata matching one or more of a selection keyword.

8. The method of claim 1, wherein receiving, from the sensor network, data describing usage of one or more items at the location associated with the sensor network comprises:

responsive to a sensor data privacy setting associated with an account associated with the sensor network, receiving a subset of the data describing usage of one or more items at the location associated with the sensor network, the subset of the data describing usage of one or more items at the location associated with the sensor network selected by a sensor data privacy setting.

9. The method of claim 1, wherein transmitting the subset of the received content to the client device for presentation comprises:

receiving a content request from the client device; and

responsive to receiving the content request, transmitting the subset of the received content to the client device.

10. The method of claim 1, further comprising:

transmitting data describing content not included in the subset of the received content to the server.

11. The method of claim 1, wherein the content comprises advertisements.

12. A system comprising:

a sensor network associated with a location and with an account, the sensor network capturing data describing usage of one or more items at the location;

a server configured to select and transmit content;

a content distribution server coupled to the sensor network and to the server, the content distribution server configured to receive data describing usage of one or more items at the location from the sensor network, to receive content from the server and to select a subset of the content received from the server based on attributes of the data from the sensor network and attributes of the content received from the server; and

a client device coupled to the content distribution server, the client device configured to receive the subset of the content from the content distribution server and to present the subset of the content.

13. The system of claim 12, wherein:

the client device is further configured to transmit data describing one or more interactions with the subset of the content to the content distribution server; and

the content distribution server is further configured to transmit the data describing one or more interactions with the subset of the received content to the server.

14. The system of claim 13, wherein:

the server is further configured to determine second content based on one or more attributes of the data describing one or more interactions with the subset of the received content; and

the content distribution server is further configured to receive the second content from the server.

15. The system of claim 12, wherein:

the content distribution server is further configured to determine a time for transmitting the subset of the content to the client device based on attributes of the data from the sensor network.

16. The system of claim 12, wherein:

the content distribution server is further configured to transmit data describing the subset of the content to the server.

17. The system of claim 12, wherein:

the content distribution server includes one or more filter criteria and is configured to select the subset of content based on the one or more filter criteria, attributes of the data from the sensor network and attributes of the content from the server.

18. The system of claim 12, wherein:

the content distribution server includes data from the client device describing prior interactions with content by the client device and is configured to select the subset of content based on the data from the client device describing prior interactions with content by the client device, attributes of the data from the sensor network and attributes of the content from the server.

19. The system of claim 12, wherein:

the client device is further configured to transmit a content request to the content distribution server; and

the content distribution server is configured to responsive to transmit the subset of the content responsive to receiving the content request.

20. The system of claim 12, wherein:

the content distribution server is further configured to transmits data describing content not included in the subset of the received content to the server.

21. The system of claim 12, wherein the content comprises advertisements.

22. A non-transitory computer readable storage medium including instructions that, when executed by a processor, cause the processor to:

receive data describing usage of one or more items at a location associated with a sensor network;

receive content from a server;

select a subset of the received content based on attributes of the data from the sensor network and attributes of the content; and

transmit the subset of the received content to a client device for presentation.

23. The non-transitory computer readable storage medium of claim 22, further comprising instructions, that when executed by the processor, cause the processor to:

receive data describing interaction with the subset of the received content from the client device; and

transmit the data describing interaction with the subset of the received content to the server.

24. The non-transitory computer readable storage medium of claim 23, further comprising instructions, that when executed by the processor, cause the processor to:

receive second content from the server, the second content determined by the server using the data describing interaction with the subset of the received content.

25. The non-transitory computer readable storage medium of claim 23, wherein transmit the data describing interaction with the subset of the received content to the server comprises:

responsive to determining an interaction privacy setting has a first value, transmitting the data describing interaction with the subset of the received content to the server;

responsive to determining the interaction privacy setting has a second value, not transmitting the data describing interaction with the subset of the received content to the server; and

responsive to determining the interaction privacy setting has a third value, transmitting a first subset of the data describing interaction with the subset of the received content to the server and not transmitting a second subset of the data describing interaction with the subset of the received content to the server.

26. The non-transitory computer readable storage medium of claim 22, wherein select the subset of the received content based on attributes of the data from the sensor network and attributes of the content comprises:

identifying metadata associated with the received content;

retrieving data describing prior interactions with previously received content;

retrieving second metadata associated with previously received content associated with a prior interaction;

mapping data from the sensor network to one or more selection keywords; and

selecting content associated with metadata matching one or more of a selection keyword.