INTERACTIVE PRODUCT PLACEMENT SYSTEM AND METHOD THEREFOR

• US 20130152123A1
• Filed: 02/07/2013
• Published: 06/13/2013
• Est. Priority Date: 01/30/2008
• Status: Active Grant

• Current Assignee: Aibuy Incorporated
• Original Assignee: Cinsay Incorporated
• Inventors: Briggs, Christian, McBurnett, Heath, Galindo, Delfino Jr., Knuth, Freddy
• Granted Patent: US 8,549,555 B2
• Time in Patent Office: Days
• US Class Current: 725/32
• CPC Class Codes: H04N 21/237 Communication with additional data server
• CPC Class Codes: H04N 21/2393 involving handling client requests scheduling or organising the servicing of application requests H04L67/60
• CPC Class Codes: H04N 21/2542 for selling goods, e.g. TV shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/26603 for automatically generating descriptors from content, e.g. when it is not made available by its provider, using content analysis techniques
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/435 Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
• CPC Class Codes: H04N 21/44222 Analytics of user selections, e.g. selection of programs or purchase activity monitoring of user selections in data processing systems G06F11/34; arrangements for monitoring the user's behaviour or opinions in broadcast systems H04H60/33
• CPC Class Codes: H04N 21/47205 for manipulating displayed content, e.g. interacting with MPEG-4 objects, editing locally
• CPC Class Codes: H04N 21/47217 for controlling playback functions for recorded or on-demand content, e.g. using progress bars, mode or play-point indicators or bookmarks specific graphical features in visual interfaces H04N21/4312
• CPC Class Codes: H04N 21/4722 for requesting additional data associated with the content
• CPC Class Codes: H04N 21/4725 using interactive regions of the image, e.g. hot spots details of information retrieval from the Internet by using URLs G06F16/955; processing chained hypermedia data for information retrieval G06F16/94
• CPC Class Codes: H04N 21/47815 Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8133 specifically related to the content, e.g. biography of the actors in a movie, detailed information about an article seen in a video program
• CPC Class Codes: H04N 21/8455 involving pointers to the content, e.g. pointers to the I-frames of the video stream
• CPC Class Codes: H04N 21/8545 for generating interactive applications
• CPC Class Codes: H04N 21/8547 involving timestamps for synchronizing content
• CPC Class Codes: H04N 21/858 Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot

Abstract

A method for presenting advertisements for commercial products in video productions, whereby the commercial product is placed in the video production as an element of the video production. A viewer is enabled to interact with the video production to select the product. Information is then displayed about the selected product; and the viewer is enabled to purchase the selected product.

Claims

1-15. -15. (canceled)

16. A video player for advertising a product or service in a video production, the video player configured to:

display a video production having a video portion that is not broken into segments by an interruptive advertisement, the video portion displaying a product or service;

display, either in a timeline of the video player or adjacent the timeline of the video player, information concerning the product or service displayed within the video portion that is not broken into segments by an interruptive advertisement.

17. The video player of claim 16, wherein the information concerning the product or service is an indicator of when within the respective video portion that is not broken into segments by an interruptive advertisement the product or service is displayed.

18. The video player of claim 16, wherein the information concerning the product or service displayed within the video production at least partially overlays the video production.

19. The video player of claim 18, wherein at least a portion of the information concerning the product or service displayed within the video production that at least partially overlays the video production is at least partially transparent.

20. The video player of claim 16, wherein the information concerning the product or service displayed within the video does not overlay the video production.

21. The video player of claim 16, wherein the information concerning the product or service displayed within the video production is not part of the video production.

22. The video player of claim 16, wherein the information concerning the product or service displayed within the video production is interactive and allows a user to retrieve further information about the product or service.

23. The video player of claim 16, wherein the information concerning the product or service displayed within the video production is selectively displayable.

24. The video player of claim 23, wherein the information concerning the product or service displayed within the video production is selectively displayed upon triggering of a cue point.

25. A method of advertising a product or service in a video production, the method comprising:

displaying, within a video player, a video production having a video portion that is not broken into segments by an interruptive advertisement, the video portion displaying a product or service;

displaying, either in a timeline of the video player or adjacent the timeline of the video player, information concerning the product or service displayed within the video portion that is not broken into segments by an interruptive advertisement.

26. The method of claim 25, wherein the information concerning the product or service is an indicator of when within the respective video portion that is not broken into segments by an interruptive advertisement the product or service is displayed.

27. The method of claim 25, wherein the information concerning the product or service displayed within the video production at least partially overlays the video production.

28. The method of claim 27, wherein at least a portion of the information concerning the product or service displayed within the video production that at least partially overlays the video production is at least partially transparent.

29. The method of claim 25, wherein the information concerning the product or service displayed within the video does not overlay the video production.

30. The method of claim 25, wherein the information concerning the product or service displayed within the video production is not part of the video production.

31. The method of claim 25, wherein the information concerning the product or service displayed within the video production is interactive and allows a user to retrieve further information about a product or service.

32. The method of claim 25, wherein the information concerning the product or service displayed within the video production is selectively displayable.

33. The method of claim 32, wherein the information concerning the product or service displayed within the video production is selectively displayed upon triggering of a cue point.

34. A system for advertising a product or service in a video production, the system comprising:

one or more servers configured to;

receive or transmit, for display within a video player, a video production having a video portion that is not broken into segments by an interruptive advertisement, the video portion displaying a product or service, and

receive or transmit, for display with the video player, information concerning the product or service displayed within the video portion that is not broken into segments by an interruptive advertisement, wherein the information concerning the product or service displayed within the video portion that is not broken into segments by an interruptive advertisement is configured for display either in a timeline of the video player or adjacent the timeline of the video player.

35. The method of claim 34, wherein the information concerning the product or service is an indicator of when within the respective video portion that is not broken into segments by an interruptive advertisement the product or service is displayed.

36. The method of claim 34, wherein the information concerning the product or service displayed within the video production at least partially overlays the video production.

37. The method of claim 36, wherein at least a portion of the information concerning the product or service displayed within the video production that at least partially overlays the video production is at least partially transparent.

38. The method of claim 34, wherein the information concerning the product or service displayed within the video does not overlay the video production.

39. The method of claim 34, wherein the information concerning the product or service displayed within the video production is not part of the video production.

40. The method of claim 39, wherein the information concerning the product or service displayed within the video production is interactive and allows a user to retrieve further information about a product or service.

41. The method of claim 34, wherein the information concerning the product or service displayed within the video production is selectively displayable.

42. The method of claim 41, wherein the information concerning the product or service displayed within the video production is selectively displayed upon triggering of a cue point.