DYNAMIC PACKAGE PERSONALIZATION SYSTEM

• US 20130152506A1
• Filed: 12/15/2011
• Published: 06/20/2013
• Est. Priority Date: 12/15/2011
• Status: Abandoned Application

• Current Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Original Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Inventors: Pradeep, Anantha
• Application Number:
  US13/327,018
• Publication Number:
  US 20130152506A1
• Time in Patent Office: Days
• US Class Current: 53/411
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0268 at point-of-sale [POS]

Abstract

Mechanisms are provided for efficiently and effectively personalizing product presentation to users. User profile information including images and preferences may be obtained during instore purchase of products such as cereal, cigarettes, soda, snacks, etc. A user selects a particular product and may enter optional preference information. The dynamic package personalization system identifies an image, background, scene, etc., that may appeal to the user and provides the product in personalized packaging with an image of the user.

Claims

1. A method, comprising:

detecting the presence of a customer in close proximity to a target product;

obtaining a customer image associated with the customer;

identifying the target product and a plurality of package options associated with the target product;

integrating the customer image with the plurality of package options;

printing the customer image and one of the plurality of package options onto a product container.

2. The method of claim 1, wherein the customer image is integrated with a celebrity image and the plurality of package options.

3. The method of claim 1, wherein customer profile information associated with the customer is identified.

4. The method of claim 3, wherein styling of the package is adjusted based on user profile information.

5. The method of claim 3, wherein customer profile information includes demographic data and biometric data.

6. The method of claim 5, wherein customer profile information includes customer interests and styles.

7. The method of claim 1, wherein the plurality of package options are provided to the customer prior to product purchase.

8. The method of claim 1, wherein the target product is included in a vending machine.

9. The method of claim 1, wherein the customer image is obtained using a camera.

10. A system, comprising:

an interface configured to detect a customer in close proximity to a target product and obtain a customer image associated with the customer;

a processor configured to identify the target product and a plurality of package options associated with the target product and integrate the customer image with the plurality of package options;

a printing mechanism configured to imbue the customer image and one of the plurality of package options onto a product container.

11. The system of claim 10, wherein the customer image is integrated with a celebrity image and the plurality of package options.

12. The system of claim 10, wherein customer profile information associated with the customer is identified.

13. The system of claim 12, wherein styling of the package is adjusted based on user profile information.

14. The system of claim 12, wherein customer profile information includes demographic data and biometric data.

15. The system of claim 14, wherein customer profile information includes customer interests and styles.

16. The system of claim 10, wherein the plurality of package options are provided to the customer prior to product purchase.

17. The system of claim 10, wherein the target product is included in a vending machine.

18. The system of claim 10, wherein the customer image is obtained using a camera.

19. An apparatus, comprising:

means for detecting the presence of a customer in close proximity to a target product;

means for obtaining a customer image associated with the customer;

means for identifying a target product and a plurality of package options associated with the target product;

means for integrating the customer image with the plurality of package options;

means for printing the customer image and one of the plurality of package options onto a product container.

20. The apparatus of claim 19, wherein the customer image is integrated with a celebrity image and the plurality of package options.