BIDIRECTIONAL BANDWIDTH REDUCING NOTIFICATIONS AND TARGETED INCENTIVE PLATFORM APPARATUSES, METHODS AND SYSTEMS

• US 20130159081A1
• Filed: 07/07/2012
• Published: 06/20/2013
• Est. Priority Date: 07/08/2011
• Status: Abandoned Application

• Current Assignee: Visa International Service Association (Visa, Inc.)
• Original Assignee: Visa International Service Association (Visa, Inc.)
• Inventors: Shastry, Vishwanath, Blum, Marc, Purves, Thomas, Hammad, Ayman
• Application Number:
  US13/543,825
• Publication Number:
  US 20130159081A1
• Time in Patent Office: Days
• US Class Current: 705/14.23
• CPC Class Codes: G06Q 20/12 specially adapted for electronic shopping systems
• CPC Class Codes: G06Q 20/20 Point-of-sale [POS] network systems
• CPC Class Codes: G06Q 20/326 Payment applications installed on the mobile devices
• CPC Class Codes: G06Q 20/363 with the personal data of a user
• CPC Class Codes: G06Q 20/384 using social networks
• CPC Class Codes: G06Q 30/0274 Split fees

Abstract

The BIDIRECTIONAL BANDWIDTH REDUCING NOTIFICATIONS AND TARGETED INCENTIVE PLATFORM APPARATUSES, METHODS AND SYSTEMS (“Ad-Track”) transform consumer activity data via Ad-Track components into ad revenue sharing payment transactions. In one implementation, a method of improving network data transmission efficiency and reducing network bandwidth usage is disclosed, comprising: instantiating a remote tracking component on a user device; receiving a consumer trigger event with regard to a product via the remote tracking component; determining a related merchant based on the trigger event, the merchant providing the product; and providing an advertisement component advertising the merchant via the remote tracking component to the consumer.

Claims

1. A processor-implemented advertising revenue sharing method of improving network data transmission efficiency and reducing network bandwidth usage, comprising:

obtaining consumer activity information indicative of consumer informational exposure to a product,

wherein the consumer activity information includes consumer browsing history and consumer store injection data;

receiving an indication of consumer purchasing transaction of the product;

establishing a correlation between the consumer purchasing transaction and the obtained consumer informational exposure;

identifying an advertising channel related to the obtained consumer informational exposure based on the correlation; and

distributing an advertisement revenue sharing fee to the advertising channel,

wherein the indication of consumer purchasing transaction of the product is provided to an ad network to seize further provision of advertising of the product to the purchasing consumer,

wherein an advertisement featuring a complementary product to the purchased product is provided to the consumer, and

wherein the further provision of advertising of the product reduces a volume of excessive ad message transmission and saves network bandwidth.

3. The method of claim 1, wherein the advertising channel comprises a social media platform.

4. The method of claim 1, wherein the advertising channel comprises a retail store.

5. The method of claim 1, wherein the consumer activity information includes social media feeds.

6. The method of claim 1, wherein the consumer activity information includes transaction information.

7. The method of claim 1, wherein the consumer activity information includes consumer browsing history.

8. The method of claim 1, wherein the consumer activity information includes consumer store injection data.

9. The method of claim 1, wherein the consumer activity information includes global positioning system-based location information of a consumer.

10. The method of claim 1, wherein the consumer activity information is obtained via a browser component instantiated on a consumer device.

11. The method of claim 1, wherein the consumer activity information is obtained from a centralized personal information aggregation platform

12. The method of claim 1, wherein the consumer informational exposure includes consumer viewing an advertisement.

13. The method of claim 1, wherein the consumer informational exposure includes consumer visiting a physical merchant store.

14. The method of claim 1, wherein the correlation is established based on whether the consumer purchasing transaction is a result of the consumer informational exposure.

15. The method of claim 1, wherein the correlation is established when a consumer has not purchased the product for at least 6 months.

16. The method of claim 1, wherein the advertisement revenue sharing fee is distributed to a consumer as an incentive reward.

17. The method of claim 1, wherein the advertisement revenue sharing fee is determined by a merchant.

18. The method of claim 1, wherein the obtaining consumer activity information further comprises:

providing a social transaction history feed of consumer item interest indications and dynamic consumer item interest indications to social transaction history feed trackers subject to social transaction history access controls, wherein social transaction history feed trackers may be any of social network clients and other consumer'"'"'s virtual wallet.

19. The method of claim 1, wherein obtaining consumer activity information further comprises:

determining a consumer purchasing pattern; and

designing consumer targeted advertising schedule based on the consumer purchasing pattern.

2. A processor-implemented advertising revenue sharing method, comprising:

obtaining consumer activity information indicative of consumer informational exposure to a product;

receiving an indication of consumer purchasing transaction of the product;

establishing a correlation between the consumer purchasing transaction and the obtained consumer informational exposure;

identifying an advertising channel related to the obtained consumer informational exposure based on the correlation; and

distributing an advertisement revenue sharing fee to the advertising channel.

20. A processor-implemented advertising revenue sharing system, comprising:

a memory;

a processor disposed in communication with said memory, and configured to issue a plurality of processing instructions stored in the memory, wherein the processor issues instructions to;

obtain consumer activity information indicative of consumer informational exposure to a product;

receive an indication of consumer purchasing transaction of the product;

establish a correlation between the consumer purchasing transaction and the obtained consumer informational exposure;

identify an advertising channel related to the obtained consumer informational exposure based on the correlation; and

distribute an advertisement revenue sharing fee to the advertising channel.