REAL TIME AD TARGETING
First Claim
Patent Images
1. A method, comprising:
- identifying by a network device an event that has recently occurred;
categorizing by the network device the event into a category of events from a plurality of categories;
ascertaining by the network device a set of one or more advertisements associated with the category of events;
selecting by the network device at least one advertisement from the set of one or more advertisements associated with the category of events; and
providing by the network device the at least one advertisement to a user.
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Abstract
In one embodiment, an event that has recently occurred is identified. The event is categorized into a category of events from a plurality of categories. A set of one or more advertisements associated with the category of events is ascertained. At least one advertisement is selected from the set of one or more advertisements associated with the category of events. The at least one advertisement is then provided to a user.
12 Citations
28 Claims
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1. A method, comprising:
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identifying by a network device an event that has recently occurred; categorizing by the network device the event into a category of events from a plurality of categories; ascertaining by the network device a set of one or more advertisements associated with the category of events; selecting by the network device at least one advertisement from the set of one or more advertisements associated with the category of events; and providing by the network device the at least one advertisement to a user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method, comprising:
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obtaining a plurality of bids for a category of events, each of the plurality of bids pertaining to one of a plurality of advertisements; selecting a set of one or more of the plurality of advertisements based, at least in part, upon the plurality of bids; and associating the set of one or more of the plurality of advertisements with the category of events. - View Dependent Claims (12, 13, 14, 15, 16)
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17. A non-transitory computer-readable medium storing thereon computer-readable instructions, comprising:
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instructions for identifying by a network device an event that has recently occurred; instructions for categorizing the event into a category of events from a plurality of categories; instructions for ascertaining a set of one or more advertisements pertaining to the category of events; instructions for selecting by the network device at least one advertisement from the set of one or more advertisements pertaining to the category of events; and instructions for providing by the network device the at least one advertisement to a user. - View Dependent Claims (18, 19, 20, 21, 22)
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23. An apparatus, comprising:
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a processor; and a memory, at least one of the processor or the memory being configured for; obtaining a plurality of bids for a category of events, each of the plurality of bids pertaining to one of a plurality of advertisements; selecting a set of one or more of the plurality of advertisements based, at least in part, upon the plurality of bids; and associating the set of one or more of the plurality of advertisements with the category of events. - View Dependent Claims (24, 25, 26, 27, 28)
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Specification